UVSRPVK014 Marketing in Public Administration

Faculty of Public Policies in Opava
Winter 2015
Extent and Intensity
0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Soňa Harasimová (lecturer)
Guaranteed by
prof. Ing. Dušan Halásek, CSc.
Institute of Public Administration and Social Policy – Faculty of Public Policies in Opava
Prerequisites (in Czech)
žádné
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to provide the outline of elementary concepts, methods and processes used generally as well as peculiarities of marketing in public administration and public services. The target is the acquisition of elementary knowledge and skills in marketing approaches. The attention will be paid to application of theory of needs, issue of marketing in public administration, marketing plan, marketing research and information provision, marketing audit and marketing mix. The course is intended for Department of Public Administration and Regional Policy students only.
Syllabus
  • 1. Marketing in public administration I
    2. Marketing in public administration II
    3. Marketing research and marketing data collecting
    4. Marketing plan including control
    5. Marketing audit - analysis of position of company on market
    6. Behaviour of the consumer (PUBLIC), marketing mix
    7. Product and service (PRODUCT)
    8. Price (PRICE)
    9. Place (PLACE)
    10. Propagation (PROMOTION)
Literature
    required literature
  • Halásek, D. Standardizace veřejných služeb. Ostrava: VŠB-TU, 2004. info
  • Foret, M. a kol. Marketing, základy a postupy. Praha: Computer Press, 2001. info
  • JANEČKOVÁ, L.- VAŠTÍKOVÁ, M. Marketing měst a obcí. Praha: Grada Publishing, 1999. ISBN 80-7169-750-8. info
  • Vysekalová, Strnad. Základy marketingu. Praha: Fortuna, 1997. info
  • Hannagan, T. J. Marketing pro neziskový sektor. Praha: Management Press, 1996. info
  • HORÁKOVÁ, I. Marketing v současné světové praxi. Praha: Grada, 1992. ISBN 80-85424-83-5. info
Teaching methods
Lecture supplemented with a discussion
Assessment methods
The analysis of student 's performance
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 6 HOD/SEM.
Teacher's information
The theoretical part of the course is followed by seminar in which the students will document gained knowledge via seminar paper.
The course is also listed under the following terms Winter 2008, Winter 2009, Winter 2010, Winter 2011, Winter 2012, Winter 2013, Winter 2014.
  • Enrolment Statistics (recent)
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