UPPVJP037 Tourism and Seniors

Faculty of Public Policies in Opava
Winter 2020
Extent and Intensity
13/0/0. 3 credit(s). Type of Completion: z (credit).
Guaranteed by
Institute of Pedagogical and Psychological Sciences – Faculty of Public Policies in Opava
Contact Person: PhDr. Edita Ondřejová, Ph.D.
Prerequisites (in Czech)
FAKULTA(FVP) && TYP_STUDIA(B) && FORMA(P)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with basic aspects of senior age tourism. The course focuses on the characteristics of the elderly in the tourism market, mapping the current market situation and defining its most important characteristics.
Learning outcomes
Professional knowledge: Having completed the course, the student can define the basic characteristics of tourism of seniors, taking into account the segmentation by age, lifestyle, marital status and the so-called functional age. Students will understand the specifics of supply and demand of services and products in the field of tourism focusing on seniors.

Professional skills: Having completed the course, students can analyze the offer of services in the tourism market for the elderly. Based on the analysis, they will be able to design suitable tourism products for seniors in practice with regard to the specifics of each group.

General qualification: Having completed the course, students can map and analyze the current situation of the tourism market for seniors. They can identify important conditions for the development of tourism of the group with with specific needs.
Syllabus
  • 1. Introduction to the problems of tourism
  • 2. Breakdown of tourism, types and forms of tourism
  • 3. – 4. Seniors - target segment of tourism
  • 5. Segmentation of seniors in tourism
  • 6. Accommodation services in tourism of seniors
  • 7. Catering services in tourism of seniors
  • 8. Characteristics of complementary services in tourism of seniors
  • 9. The specifics of demand and supply of services in tourism of seniors
  • 10. New trends in tourism of seniors
  • 11. – 12. Products of tourism of seniors - examples of good practice
  • 13. Promotion of senior tourism in the Czech Republic and European Union
Literature
    required literature
  • BERÁNEK, J. a kol. Ekonomika cestovního ruchu. Praha: MAG CONSULTING, 2013. ISBN 978-80-86724-46-1.
  • KOTÍKOVÁ, Halina. Nové trendy v nabídce cestovního ruchu. Praha, 2013. ISBN 978-80-247-4603-6. info
  • PALÁTKOVÁ, M., ZICHOVÁ, J. Ekonomika turismu - Turismus České republiky. Praha. GRADA Publishing, 2011. ISBN 978-80-247-3748-5. info
  • REIDL, A. Senior – zákazník budoucnosti. Brno: BizBooks, 2012. ISBN 978-80-265-0018-6.
  • SONNKOVÁ, P. Cestovní ruch a senioři [online]. Opava: Slezská univerzita v Opavě, Fakulta veřejných politik v Opavě, 2019. Dostupné z: https://elearning.slu.cz/course/index.php?categoryid=45
  • SONNKOVÁ, P. Propojení teorie a praxe ve výuce odborných předmětů z oblasti cestovního ruchu. In: Aktuální trendy lázeňství, hotelnictví a turismu: Sborník recenzovaných příspěvků z mezinárodní vědecké konference. Slezská univerzita 978-80-7510-140-2.
  • VANÍČEK, J. Marketing služeb a cestovního ruchu. Opava: Slezská univerzita v Opavě, Filozoficko-přírodovědecká fakulta v Opavě, Ústav lázeňství, gastronomie a turismu, 2013. ISBN 978-80-7248-870-4.
    recommended literature
  • HESKOVÁ, M. a kol. Cestovní ruch pro vyšší odborné a vysoké školy. Praha: Fortuna, 2011. ISBN 978-80-7373-107-6.
  • GOELDNER, C. R. and J. R. RITSCHIE. Tourism: Principles, Practices, Philosophies. New York: John Wiley, 2011. ISBN 978-1-118-07177-9.
  • INDROVÁ, J. a kol. Cestovní ruch: (základy). Praha: Oeconomica, 2009. ISBN 978-80-245-1569-4.
  • ORIEŠKA, J. Služby v cestovním ruchu. ISBN 978-80-85970-68-5. info
  • RYGLOVÁ, K., M. BURIAN a I. VAJČNEROVÁ. Cestovní ruch - podnikatelské přístupy a příležitosti v praxi. Praha: Grada Publishing, 2011. ISBN 978-80-247-4039-3. info
  • ZELENKA, J. a M. PÁSKOVÁ. Výkladový slovník cestovního ruchu. Praha: Linde, 2012. ISBN 978-80-7201-880-2.
Assessment methods (in Czech)
zápočet
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2019, Accreditation winter, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2020, recent)
  • Permalink: https://is.slu.cz/course/fvp/winter2020/UPPVJP037