INMBAEBU E-business

School of Business Administration in Karvina
Winter 2022
Extent and Intensity
1/2/0. 6 credit(s). Type of Completion: zk (examination).
doc. Mgr. Petr Suchánek, Ph.D. (lecturer)
Ing. Radim Dolák, Ph.D. (seminar tutor)
Guaranteed by
doc. Mgr. Petr Suchánek, Ph.D.
Department of Informatics and Mathematics - School of Business Administration in Karvina
Contact Person: Ing. Jan Górecki, Ph.D.
Tue 10:35–11:20 A406
  • Timetable of Seminar Groups:
INMBAEBU/01: Tue 13:55–15:30 A412, R. Dolák
Prerequisites (in Czech)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 12 student(s).
Current registration and enrolment status: enrolled: 0/12, only registered: 0/12
fields of study / plans the course is directly associated with
  • 1. Information Society and Global Information Infrastructure
    Information society. Global information infrastructure. Information and global information infrastructure entities. Data. Information. Knowledge. Information and communication technology (ICT). Information system. Internet. Intranet. Internet services.
    2. E-business and E-commerce
    Fundamental conditions of e-business development (legislative, technological, personal, social, etc.). Process definitions of e-business and e-commerce. Online store. Internet marketplace. Member and ownership structures.
    3. Business Models
    Business models B2B (business to business) and B2C (business to customer). Elements of e-business and e-commerce models. Value chain. Value of products and services in e-business. Virtual value chain. Supply chain and logistics. Supply chain management (SCM).
    4. E-business System
    E-business system architecture. Information flows. ERP (Enterprise Resource Planning). CRM (Customer Relationship Management). Architectures, functions and modules of ERP and CRM in e-business and e-commerce.
    5. Customer Environment
    Customer oriented systems. Identifying customer target groups. Seller & customer relationship. Communication interfaces, methods and means of communication. Advantages and disadvantages of e-business and e-commerce for customers and retailers.
    6. E-business Security
    Internet security. ICT security in enterprises. Data protection. Electronic and digital signature. Electronic payment systems (EPS). Key technologies of EPS. EPS security.
    7. Trends of E-business Development
    Modern methods and tools for e-business support. Business Intelligence (BI). Competitive Intelligence (CI). BI and CI applications in e-business. Business models of the future.
Language of instruction
Further Comments
Study Materials
The course is also listed under the following terms Winter 2021.
  • Enrolment Statistics (recent)
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