OPF:MARBENAM Marketing of Purchasing - Course Information

MARBENAM Marketing of Purchasing

Extent and Intensity

0/0. 4 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Miroslava Heczková, Ph.D. (lecturer)

Guaranteed by

Ing. Miroslava Heczková, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina

Prerequisites

MARBAMAR Marketing || MARBEMAR Marketing || MARBKMAR Marketing || MARBPMAR Marketing || PEMBAMAR Marketing || PEMBEMAR Marketing || PEMBKMAR Marketing || PEMBPMAR Marketing
Successfull completion of course is conditioned by successfully passing of the basic course Marketing.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing and Management (programme OPF, B_EKOMAN)

Course objectives

The purchasing marketing is based on a different principle than sales marketing. It must be focused on the differences of the purchasing process in B2B market. The aim of the course is to familiarize students with the use of specific methods that are used in the purchasing process, especially in B2B markets. It will be explained the specifics of purchasing marketing tools and purchasing strategies, including electronic shopping.

Syllabus

• 1.Basic tasks and objectives of purchase
  2.Specifics of organizations purchasing markets
  3.Basic models of buying behavior of organizations
  4.Shopping Centre and the new trends in shopping behavior modeling
  5.Marketing concept of purchase
  6.Purchasing marketing research
  7.Strategic plan creating
  8.Decisions making about needs
  9.Methods of improving material flows
  10.Purchasing management
  11.The buyer´s personality
  12.The supplier´s personality
  13.The electronic shopping
  

Literature

required literature
• BENTON, W.C. Purchasing and Supply Chain Management. London: Irwin: Mc Graw-Hill, 2009. ISBN 978-00-712-8913-9. info
• KAPLAN, M., ZRNÍK, J. a KOL. Firemní nákup a e-aukce. Praha: Grada Publishing, 2007. ISBN 978-80-247-2002-9. info
• VAŠTÍKOVÁ, M. Nákupní marketing. Karviná: SU OPF, 2007. ISBN 978-80-7248-440-9. info
• KOTLER, P. a W. PFOERTSCH. Brand Management. 2006. ISBN 9783540447290. info
• KAPLAN, M., ZRNÍK, J. a KOL. Jak levněji a lépe nakupovat. Praha: Grada Publishing, 2004. ISBN 80-247-1145-1. info

recommended literature
• MATUŠÍNSKÁ, K. a M. STOKLASA. Marketing in Theory and Practice. Karviná: OPF Karviná, 2012. info
• FIALA, P. Dynamické dodavatelské sítě. Praha: Profesional Publishing, 2010. ISBN 978-80-741-023-2. info
• KOTLER, P., KELLER, K. L. Marketing management (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-1359-5. info
• KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G. Moderní marketing (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-1545-2. info
• TOMEK, G., VÁVROVÁ, V. Řízení výroby a nákupu (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-1479-0. info
• NENADÁL, J. Management partnerství s dodavateli - Nové perspektivy firemního nakupování. Praha: Management Press, 2006. ISBN 80-7261-152-6. info

Teaching methods

Skills demonstration
Students' self-study

Assessment methods

Credit

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.

Teacher's information

ongoing test, seminar paper, course credit test

Activity	Difficulty [h]
Konzultace	6
Ostatní studijní zátěž	77
Přednáška	6
Zápočet	30
Summary	119

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