OPF:CVABAJA2 Business English - Course Information

CVABAJA2 Business English

Extent and Intensity

0/2/0. 4 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Jaroslava Hošková (seminar tutor)

Guaranteed by

Mgr. Martina Chylková
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: PhDr. Janusz Karpeta, Ph.D.

Timetable of Seminar Groups

CVABAJA2/01: Tue 11:25–13:00 VC008, J. Hošková

Prerequisites

FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(Z)
Prerequisites - other information about course preconditions: The course may be enrolled independently on other courses. Students may enroll part 2, if he/she successfully completed part 1, or if he/she is studying parts 1 and 2 at the same time. A student who has obtained a certificate from a foreign language with international validity, may ask for recognition according to the particular language level.

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 12 student(s).
Current registration and enrolment status: enrolled: 0/12, only registered: 0/12

fields of study / plans the course is directly associated with

• Economics and Management (programme OPF, B_EME)

Course objectives

The goal of the subject is to deepen the knowledge of general English and to introduce Professional English in common situations in professional environment to enable students to be ready for successful entering international labour market. All language skills are developed - speaking, reading, listening, and writing, with the emphasis to speaking.

Learning outcomes

After completing the course students will be able to use essential vocabulary needed for marketing, entrepreneurship, business costs and global trade, to describe the difference between marketing and sale, to speak about advertising, to present a marketing plan, to name some types of companies, to speak about setting up a business in the CR, to use phrases for negotiating, to explain profit, loss, payment, and franchising.

Syllabus

• 1. Marketing and selling ? Sales versus marketing
  The role of sales and marketing. The difference between sales and marketing. Smarketing. Comparatives and superlatives. Countable and uncountable nouns.
  2. Marketing and selling ? advertising
  Marketing activities. Sales activities. Collocations relating to advertising. Persuading. Expressions for persuading. Selling changes. Giving reasons and results. Presentation relating to a marketing plan.
  3. Entrepreneurship ? Entrepreneurs
  Starting a company. Entrepreneurs? stories. Buying into business. Modal verbs. Verb patterns. Suggestions. Interrupting. Problems and solutions. Gathering product and market information. Making decisions.
  4. Entrepreneurship ? Business organization and people
  Types of organization. Vocabulary relating to people in business. Collocations relating to enterprise finance. Meetings. Expressions for meetings. Agendas and minutes. Putting information into minutes format. A meeting relating to starting a company.
  5. Business costs ? Cutting costs
  Personal and business budgets. Fixed costs, variable costs, investments. Cost-cutting and its consequences. Money loses. Future forms and first conditional. Time expressions. Negotiating. Expressions for negotiating. Negotiation relating to the sale of a company.
  6. Business costs ? Profit, loss and payment
  Vocabulary relating to financial performance. Expressions relating to payment terms. Asking for payment. Identifying threats and promises. Identifying level of politeness.
  7. Global trade
  International franchising. A franchise investment. Collocations relating to franchising. Expressions used in scheduling. Present perfect tense. Giving updates and handling questions.

Literature

required literature
• CHYLKOVÁ, Martina and Janusz KARPETA. Cizojazyčná příprava AJ2 (Language preparation AJ2). Karviná: SU OPF, 2018, 133 pp. info
• ALLISON, J. and P. EMMERSON. The Business Pre-intermediate, Student´s book. London: Macmillan, 2014. ISBN 978-0-230-43780-7. info

recommended literature
• VINCE, M. New Intermediate Language Practice with key. Macmillan Education, 2007. ISBN 9781405007689. info
• Aspinall, T., Bethel, G. Test your business vocabulary in use. Cambridge, 2007. ISBN 987-0-521-53254-9. info
• Bürger, J. Velký ekonomický slovník anglicko-český/ česko-anglický. Plzeň, 2007. ISBN 978-80-7238-639-0. info
• Dynda, A., Dyndová, E. Česko-anglický obchodní poradce. Praha, 2004. ISBN 80-7310-017-7. info
• MURPHY, R. English Grammar In Use, A self-study reference book for intermediate student sof English. Cambridge: Cambridge University Press, 2004. ISBN 0-521- 53289-2. info

Teaching methods

Seminar classes

Assessment methods

Active involvement in seminars ongoing tests - written 20 points/oral 20 points seminar work 10 points credit test 50 points 60% is needed to pass the course

Language of instruction

English

Further comments (probably available only in Czech)

Study Materials
The course can also be completed outside the examination period.

Teacher's information

Requirements on student: attendance in seminars 60 %, ongoing oral test, ongoing written test, seminar paper, course credit test

Activity	Difficulty [h]
Ostatní studijní zátěž	4
Seminář	26
Zápočet	30
Summary	60

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