OPF:CVABAICOK Intercultural Communication - Informace o předmětu

CVABAICOK Intercultural Communication

Rozsah

16/0/0. Přednáška 16 HOD/SEM. 5 kr. Ukončení: zk.

Vyučující

Mgr. Martina Chylková (přednášející)
PhDr. Krystyna Heinz (přednášející)

Garance

Ing. Patrik Kajzar, Ph.D.
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: PhDr. Janusz Karpeta, Ph.D.

Rozvrh

So 12. 10. 9:45–11:20 A217, So 2. 11. 9:45–11:20 A217, So 23. 11. 9:45–11:20 A217

Předpoklady

FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(K) && (ROCNIK(2) || ROCNIK(3))
None.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 25 stud.
Momentální stav registrace a zápisu: zapsáno: 2/25, pouze zareg.: 1/25

Mateřské obory/plány

• Marketing (program OPF, B_MAR)

Cíle předmětu

Aim of the subject is to help students' understanding of how to apply the necessary skills to conceptualising, investigating, analysing and appraising intercultural communication in business and professional contexts.

Výstupy z učení

After completing the course, the student will be able to:
- to introduce intercultural communication, its specifics, importance of a language and culture, culture values and their impact on intercultural communication. - to compare the verbal and non-verbal communication and its importance for business communication. - to explain about the ways of socializing in different cultures and how to present efficiently.

Osnova

• 1. Culture specifics of international communication in marketing
• Intercultural communication and its specifics. Language and culture. Culture values and their impact on communication in marketing. Culture dimensions and their practical application in marketing. Case studies illustrating various aspects of culture dimensions.
• 2. Business Organization and Culture, Division of Cultures
• Defining culture. Cultural and cross-cultural awareness. Types of culture. National identity. Division according to Hofstede, Trompenaars, and Lewis.
• 3. Verbal and Non-Verbal Communication, Effective Communication Listening skills. Oral communication skills. Reading skills.
• Effective writing skills. Personal Appearance, gestures, and postures. Body and time language. Facial expression. Eye contacts. Essentials of effective communication. Communication techniques. Barriers to communication.
• 4. Communication as skill for career and Cross-Cultural Communication
• Business communication. Presentation skills. Telephone skills. Time and stress management. Soft skills. The Czech and Slovak Business culture. Specifics of chosen countries.
• 5. Business etiquette
• Status and formality. The first impression. Communication style. Dress code. Greetings. Introduction. Personal space. Business cards. Small talk. Having lunch or dinner. Drinks.
• 6. Meetings and negotiations
• Preparation. Agenda. Communication. Content. Process. Culture differences. Agreement. Disagreement. Conclusion. Tasks. Relationship building. Rules of negotiating in a different culture. Body language. Useful phrases.
• 7. Written communication
• Applying for a job. CV. Cover letter. Email application. Reporting to the manager. Solving complaints. Advertising. Producing a questionnaire.

Literatura

povinná literatura
• KAJZAR P. a M. CHYLKOVÁ, 2019. Intercultural Communication. Karviná: SU OPF. ISBN 978-80-7510-376-5.
• HEINZ, K., 2014. Intercultural Communication. Karviná: SU OPF. ISBN 978-80-7510-018-4.
• QUINTANILLA, K. M. and S. T. WAHL, 2011. Business and Professional Communication. Los Angeles: Sage Publications, Inc. ISBN 978-1-4129-6472-2.

doporučená literatura
• CROUCHER, S. M., 2017. Global Perspectives on Intercultural Communication. New York and London: Taylor & Francis. ISBN 9781317506539.
• KABÁTEK, A. and O. LOŠŤÁKOVÁ, 2010. Obchodní a manažerská prezentace. Praha: Grada Publishing, a.s. ISBN 978-80-247-3344-9.
• PIKHART, M., 2013. Interkulturní komunikace v globálním obchodě. Perspektiva interkulturního managementu. Hradec Králové: Gaudeamus. ISBN 978-80-7435-255-3.
• VYBÍRAL, Z., 2009. Psychologie komunikace. Praha: Portál. ISBN 978-80-7367-387-1.

Výukové metody

Lecturing
Interactive lecture
Skills demonstration

Metody hodnocení

seminar work, 2 ongoing tests and final written test.

Vyučovací jazyk

Angličtina

Informace učitele

Requirements for the student: 2 ongoing tests, seminar work. Assessment methods: tests (20%), seminar work (20%), written exam (60%).

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