OPF:CVANPACV Culture Values in Business Com - Informace o předmětu

CVANPACV Culture Values in Business Communication

Rozsah

1/2/0. 4 kr. Ukončení: z.

Vyučující

Mgr. Jaroslava Hošková (přednášející)

Garance

Mgr. Jaroslava Hošková
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: Mgr. Klára Václavínková

Rozvrh

Po 8:55–9:40 VC010

• Rozvrh seminárních/paralelních skupin:

CVANPACV/01: Po 9:45–11:20 VC010, J. Hošková

Předpoklady

FAKULTA(OPF) && TYP_STUDIA(N) && (FORMA(P) || FORMA(Z))
The course is recommended for students with intermediate or upper-intermediate level of English.

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 25 stud.
Momentální stav registrace a zápisu: zapsáno: 1/25, pouze zareg.: 3/25

Mateřské obory/plány

• Economics and Management (program OPF, N_EME)

Cíle předmětu

The goal of the course is to equip students with comprehensive knowledge and understanding of cultural values, religions, and intercultural communication, enabling them to participate effectively in international and business contexts. The course develops students’ ability to recognize, analyze, and critically evaluate cultural differences, stereotypes, and prejudice as potential barriers to intercultural interaction. Students will gain insight into the significance of religions, both ancient and contemporary, including Judaism and Islam, and understand their historical and cultural contexts. The course also emphasizes the application of intercultural training, including the Galli Method, to real-life situations, fostering students’ intercultural competence, reflective thinking, and practical skills in managing global communication and cultural diversity.

Výstupy z učení

Upon successful completion of the course Culture Values in Business Communication, students will demonstrate knowledge of key concepts of intercultural communication, globalization, culture, and collective mental programming. They will be able to analyze cultural values and their influence on international and business communication, identify and evaluate stereotypes, prejudice, and discrimination, and propose strategies to overcome them. Students will also describe and compare the principles of ancient religions, Judaism, and Islam, assess their historical and contemporary significance, and apply this knowledge to intercultural situations, including insights from the PEACE project. 

Osnova

1. Intercultural Communication and intercultural training by means of the Galli Method
2. Culture and culture values in intercultural interaction
3. Stereotypes and their overcoming
4. Prejudice and discrimination
5. Significance of religions
6. Ancient religions
7. Judaism - the patriarchs and the exodus
8. Judaism. History of Judaism in Czechoslovakia.
9. F. Kafka.
10. Key concepts of Islam
11. The five pillars of Islam. Islam in Turkey - a secular state?
12. Comparisons
13. Revision
1. Intercultural Communication and intercultural training by means of the Galli Method.
Globalization.
Culture. Collective mental programming.
The importance of intercultural training - the Galli Method.
2. Culture and culture values in intercultural interaction.
The importance of culture values.
Different culture values and their impact on international communication.
3. Stereotypes and their overcoming.
Barriers to Intercultural communication.
National stereotypes.
Self-stereotypes.
4. Prejudice and discrimination.
Hofstede´s pyramid.
Sources of prejudice and discrimination and their overcoming.
5. Significance of religions.
Definition and base of religion.
Basic concepts and terminology.
6. Ancient religions.
Ancient Egyptian religion, Rituals.
Stonehenge and other stone constructions. Rituals.
7. Judaism - the patriarchs and the exodus.
Characteristics of Judaism.
The most important events in the life cycle.
8. Judaism. History of Judaism in Czechoslovakia.
The most important Jewish holidays.
Significant concepts and terminology.
9. F. Kafka.
Characteristics of his works.
His background.
10. Key concepts of Islam.
Mohammed and his exodus.
The Koran
11. The five pillars of Islam. Islam in Turkey - a secular state?
Belief, praying, tithe, fasting and pilgrimage.
Current reality in Turkey.
12. Comparisons.
Comparing culture values.
Comparing religions and their importance.
13. Revision.

Literatura

povinná literatura
• HEINZOVÁ, K., HORKÝ, E. Culture and Culture Values. Karviná, OPF, SU, 2009. info

doporučená literatura
• BORSHEY, J., SWAN, R. Crossing Cultures. 2007. ISBN 9788853609755. info
• LANCASTER, B. Judaismus. Ikar, 2000. ISBN 80-7202-704-2. info

neurčeno
• HOLTBRŰGGE, D., 2022. Intercultural Management. London: Sage Publications Ltd. ISBN 9781529789744

Výukové metody

The course combines interactive lectures, seminar discussions, and student presentations with project-based learning (PEACE project) to develop intercultural competence. Students engage in case studies, group work, role-playing, and simulations to apply theoretical knowledge in practice. Independent research, multimedia resources, and reflective exercises support  deeper understanding of cultural values, religions, stereotypes, and their impact on international business communication. 

Metody hodnocení

Student Presentations (30 points): Independent oral presentation (min. 20 minutes) on an approved or instructor-approved topic, assessed for content, clarity, and relevance.

Continuous Assessment (20 points): Participation in class activities, interactive tasks, and homework.

Final Credit Test (50 points): Written (or oral) exam covering key concepts, theories, and applications of intercultural communication.

Total / Passing: 100 points total; minimum 60 points required to pass.

Vyučovací jazyk

Angličtina

Odkaz a informace učitele

Presentation (30%), active participation in seminars (20%), credit test (50%), 70% participation in seminars .

Aktivity	Náročnost [h]
Ostatní studijní zátěž	47
Přednáška	13
Seminář	26
Zápočet	30
Celkem	116

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