CVABPKPT Communicative and Persuasive Techniques

School of Business Administration in Karvina
Winter 2017
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Hanne-Lore Bobáková, Ph.D. (seminar tutor)
Guaranteed by
PhDr. Hanne-Lore Bobáková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: PhDr. Janusz Karpeta, Ph.D.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with the theoretical foundations of communication in order to be able to recognize barriers in communication, to overcome communication problems and to be able to cope with problematic working situations. Attention is also paid to international business negotiations, its peculiarities, argumentative and persuasive techniques. At the same time the students will be acquainted with the basics of communication with the media and crisis management.
Syllabus
  • The structure:
    1. Human communication principles
    2. Communication theories
    3. Attentive listening
    4. Communication barriers
    5. Technique of asking questions
    6. Conflict management
    7. Business negotiating and its preparation
    8. Specifics of international business negotiating
    9. Negotiating
    10. Persuasive techniques
    11. Communication with media
    12. Crisis communication with media
    13. Preparation of the persuasive speech
Literature
    required literature
  • VOŘÍŠEK, K. a J. VYSEKALOVÁ. Jak být přesvědčivý a neztratit se v davu. Praha: Grada Publishing, 2015. ISBN 978-80-247-5385-0. info
  • Bednář, V. Mediální komunikace pro management. Praha, 2011. ISBN 978-80-247-3629-7. info
  • KHELEROVÁ, V. Komunikační a obchodní dovednosti manažera. Praha: Grada Publishing, 2010. ISBN 978-80-247-3566-5. info
  • DE VITO, J., A. Základy mezilidské komunikace. Praha: Grada Publishing, 2008. ISBN 80-7169-988-. info
    recommended literature
  • FRITZSCHE, T. Jak přesvědčivě vyjednávat. Praha: Grada Publishing, 2015. ISBN 978-80-247-5726-1. info
  • PLAMÍNEK, J. Konflikty a vyjednávání. Praha: Grada Publishing, 2015. ISBN 978-80-247-4485-8. info
  • BORG, J. Umění přesvědčivé komunikace. Praha: Grada Publishing, 2015. ISBN 978-80-247-4821-4. info
  • ZAMYKALOVÁ, M. Mezinárodní obchodní jednání. Praha: Professional Publishing, 2003. ISBN 80-86419-28-2. info
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
60% obligatory attendance, active involvement in seminars, oral presentation, final speech.
The course is also listed under the following terms Winter 2018, Winter 2019, Summer 2020, Winter 2020, Summer 2021, Winter 2021, Summer 2022, Winter 2022, Summer 2023, Winter 2023, summer 2024, Winter 2024.
  • Enrolment Statistics (Winter 2017, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2017/CVABPKPT