HALAŠKA, Michal a Roman ŠPERKA. The Impact of Redesign in Business Logic in Retail Business Models. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Proc. International conference on Decision making for Small and Medium-Sized Enterprises. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, s. 110-119. ISBN 978-80-7510-339-0.
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Základní údaje
Originální název The Impact of Redesign in Business Logic in Retail Business Models
Autoři HALAŠKA, Michal (203 Česká republika, domácí) a Roman ŠPERKA (703 Slovensko, garant, domácí).
Vydání Karvina, Proc. International conference on Decision making for Small and Medium-Sized Enterprises, od s. 110-119, 10 s. 2019.
Nakladatel Silesian University in Opava, School of Business Administration in Karvina
Další údaje
Originální jazyk angličtina
Typ výsledku Stať ve sborníku
Obor 50204 Business and management
Stát vydavatele Česká republika
Utajení není předmětem státního či obchodního tajemství
Forma vydání elektronická verze "online"
WWW URL
Kód RIV RIV/47813059:19520/19:A0000023
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
ISBN 978-80-7510-339-0
UT WoS 000519107000014
Klíčová slova anglicky agent-based modelling; business model; business processes; modelling
Změnil Změnila: Miroslava Snopková, učo 43819. Změněno: 7. 5. 2020 14:14.
Anotace
The goal of the paper is to investigate the impact of change in business logic of retail company on its revenue stream. The model of retail company is implemented in MAREA multi-agent framework according to generic business model of trading company based on process perspective. It serves as a building foundation for other presented perspectives respectively like, e.g., business logic, economic perspective, resource-based view, etc. The redesign of business logic is demonstrated with the use of two different retail business models representing the retail company before and after the change in business logic. In the redesigned business model, the company decided to support higher product prices with marketing activities, which were not exercised at all in the original business model. The dynamic perspectives obtained through simulation runs of both retail business models allow for investigation of impact of implemented changes on profits of the company. It is shown that the redesigned business model is more profitable than the original business model.
VytisknoutZobrazeno: 25. 5. 2024 07:12