2018
Strategic Management Tools in The Small and Medium Sized Enterprises: A Long-Term View
ŠEBESTOVÁ, JarmilaZákladní údaje
Originální název
Strategic Management Tools in The Small and Medium Sized Enterprises: A Long-Term View
Autoři
ŠEBESTOVÁ, Jarmila (203 Česká republika, garant, domácí)
Vydání
Olomouc, International Day of Science 2018 - Economics, Management, Innovation. Proceedings of the International Scientific Conference, od s. 167-173, 7 s. 2018
Nakladatel
Moravian University College Olomouc
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50204 Business and management
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
tištěná verze "print"
Kód RIV
RIV/47813059:19520/18:00011045
Organizační jednotka
Obchodně podnikatelská fakulta v Karviné
ISBN
978-80-7455-069-0
Klíčová slova anglicky
Motivation to start-up; SME; Strategic management; strategic plan
Změněno: 21. 11. 2019 15:04, RNDr. Daniel Jakubík
Anotace
V originále
Extensive global research has shown that strategic management tools play significant role in successful business and its adaptive behaviour, not only in SME sector. Data from several studies suggest that the behaviour is dependent on national environment only. There is little published data on that problem on regional level. The purpose of this paper is to review recent research in the area of strategic management in SMEs and classify recent trends in that area. A case study of the Moravian-Silesian Region was used to explore differences in results in genera. This case study confirmed significant relationship between start-up motivation and strategic management tools use in SMEs. A low-cost tool like SWOT or brainstorming were significant for small business, while time and resource consuming tools (TQM, EVA) were significant for medium sized companies.