Changes in Marketing Management of Companies Due to the Development of the Internet.

@article{33787,
   author = {Bauerová, Radka},
   article_number = {2},
   keywords = {Vision; channel distribution; marketing management changes; internet; Internet of things},
   language = {eng},
   issn = {1805-353X},
   journal = {Economics Management Innovation},
   title = {Changes in Marketing Management of Companies Due to the Development of the Internet.},
   url = {http://emijournal.cz/wp-content/uploads/2018/11/06_CHANGES-IN-MARKETING-MANAGEMENT-OF-COMPANIES-DUE-TO-THE-DEVELOPMENT-OF-THE-INTERNET.pdf},
   volume = {roč. 10},
   year = {2018}
}

TY  - JOUR
ID  - 33787
AU  - Bauerová, Radka
PY  - 2018
TI  - Changes in Marketing Management of Companies Due to the Development of the Internet.
JF  - Economics Management Innovation
VL  - roč. 10
IS  - 2
SP  - 64-73
EP  - 64-73
SN  - 1805353X
KW  - Vision
KW  - channel distribution
KW  - marketing management changes
KW  - internet
KW  - Internet of things
UR  - http://emijournal.cz/wp-content/uploads/2018/11/06_CHANGES-IN-MARKETING-MANAGEMENT-OF-COMPANIES-DUE-TO-THE-DEVELOPMENT-OF-THE-INTERNET.pdf
L2  - http://emijournal.cz/wp-content/uploads/2018/11/06_CHANGES-IN-MARKETING-MANAGEMENT-OF-COMPANIES-DUE-TO-THE-DEVELOPMENT-OF-THE-INTERNET.pdf
N2  - This paper provides an empirical test of whether the development of the internet links to implementing a new technology which increasing competition required changes in the marketing management. The aim of the paper is to determine the impact of internet development on marketing management and to determine whether attributes such as the type of industry, year of establishment and ownership structure can be related to the level of marketing management adaptation to a changing environment.
ER  - 

BAUEROVÁ, Radka. Changes in Marketing Management of Companies Due to the Development of the Internet. \textit{Economics Management Innovation}. roč. 10, č.~2, s.~64-73. ISSN~1805-353X. 2018.