Monetization of internet services for the segment of small and medium businesses

@inproceedings{35894,
   author = {Botlík, Josef and Nováček, Martin},
   address = {Ostrava},
   booktitle = {International conference on Decision making for Small and Medium-Sized Enterprises (DEMSME 2017)},
   keywords = {internet services; monetization; small and medium enterprises},
   howpublished = {elektronická verze "online"},
   language = {cze},
   location = {Ostrava},
   isbn = {978-80-7510-243-0},
   pages = {26-37},
   publisher = {X-MEDIA servis s.r.o.,},
   title = {Monetization of internet services for the segment of small and medium businesses},
   year = {2017}
}

TY  - JOUR
ID  - 35894
AU  - Botlík, Josef - Nováček, Martin
PY  - 2017
TI  - Monetization of internet services for the segment of small and medium businesses
PB  - X-MEDIA servis s.r.o.,
CY  - Ostrava
SN  - 9788075102430
KW  - internet services
KW  - monetization
KW  - small and medium enterprises
N2  - Companies in small and medium segment practically cannot exist without the intensive support of Internet services nowadays. These services offer a variety of options how to use content on the Internet to increase profits. We can use for monetization of content a variety of methods and models, including various options of paywall, sale of advertising or so-called rotators which are intentionally directing the selected pages. Not all methods are suitable for monetization company website. It can be stated that during the process of creating business strategies related to the Internet environment it is necessary to think in this area on profitability. The aim of this paper is to summarize knowledge about monetizing of the website, analyze which tools are appropriate for small and medium business and recommend specific procedures.
ER  - 

BOTLÍK, Josef a Martin NOVÁČEK. Monetization of internet services for the segment of small and medium businesses. Online. In \textit{International conference on Decision making for Small and Medium-Sized Enterprises (DEMSME 2017)}. Ostrava: X-MEDIA servis s.r.o.,, 2017, s.~26-37. ISBN~978-80-7510-243-0.