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@inproceedings{36023,
author = {Starzyczná, Halina and CHROMČÁKOVÁ, Adéla},
address = {Trnava},
booktitle = {Proceedings from International Scientific Conference Marketing Identity},
keywords = {Communication tools; Contacting customers; CRM parts; Online offline communication; SMEs},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Trnava},
isbn = {978-80-8105-917-9},
pages = {101-114},
publisher = {Fakulta masmediálnej komunikácie UCM v Trnave},
title = {PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.},
year = {2017}
}
TY - JOUR
ID - 36023
AU - Starzyczná, Halina - CHROMČÁKOVÁ, Adéla
PY - 2017
TI - PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.
PB - Fakulta masmediálnej komunikácie UCM v Trnave
CY - Trnava
SN - 9788081059179
KW - Communication tools
KW - Contacting customers
KW - CRM parts
KW - Online offline communication
KW - SMEs
N2 - The article presents individual results of CRM research in small and medium sizec Czech enterprises. This article aims to present respondents ansers related to the selection of communication tool (online of offline communication) according to the SMEs size and business field. The data for research was obtained by questionnaire in Moravian-Silesian Region. SMEs prefer personal contact with customers. In second place SMEs prefer an electronic customer contact then companies prefer telecommunication contact. In all size categories and field of business of SMEs are preferred these communication tools. However, it does not mean that SMEs do not combine communication tools and they do not use online of offline communication with customers. The hypothesis was verified at the end, which express the relationship among the size of SMEs and selection of communication tool.
ER -
STARZYCZNÁ, Halina a Adéla CHROMČÁKOVÁ. PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM. In \textit{Proceedings from International Scientific Conference Marketing Identity}. Trnava: Fakulta masmediálnej komunikácie UCM v Trnave, 2017, s.~101-114, 11 s. ISBN~978-80-8105-917-9.
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