Marketing Research: an applied approach

@book{40801,
   author = {MALHOTRA, N K and NUNAN, D and BIRKS, D F},
   address = {New York},
   location = {New York},
   isbn = {978-1-292-10312-9},
   publisher = {Pearson},
   title = {Marketing Research: an applied approach},
   year = {2017}
}

TY  - BOOK
ID  - 40801
AU  - MALHOTRA, N K - NUNAN, D - BIRKS, D F
PY  - 2017
TI  - Marketing Research: an applied approach
PB  - Pearson
CY  - New York
SN  - 9781292103129
ER  - 

MALHOTRA, N K, D NUNAN a D F BIRKS. \textit{Marketing Research: an applied approach}. New York: Pearson, 2017. ISBN~978-1-292-10312-9.