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@book{40801, author = {MALHOTRA, N K and NUNAN, D and BIRKS, D F}, address = {New York}, location = {New York}, isbn = {978-1-292-10312-9}, publisher = {Pearson}, title = {Marketing Research: an applied approach}, year = {2017} }
TY - BOOK ID - 40801 AU - MALHOTRA, N K - NUNAN, D - BIRKS, D F PY - 2017 TI - Marketing Research: an applied approach PB - Pearson CY - New York SN - 9781292103129 ER -
MALHOTRA, N K, D NUNAN a D F BIRKS. \textit{Marketing Research: an applied approach}. New York: Pearson, 2017. ISBN~978-1-292-10312-9.
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