E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY

@inproceedings{51421,
   author = {Kvíčala, Daniel and Starzyczná, Halina},
   address = {Karviná},
   booktitle = {DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES},
   edition = {3rd},
   editor = {Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK},
   keywords = {customer loyalty, e-commerce, e- loyalty, SMEs, Quality research JEL codes: M 31},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Karviná},
   isbn = {978-80-7510-456-4},
   pages = {328-341},
   publisher = {r: Silesian University in Opava, School of Business Administration in Karviná},
   title = {E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY},
   year = {2021}
}

TY  - JOUR
ID  - 51421
AU  - Kvíčala, Daniel - Starzyczná, Halina
PY  - 2021
TI  - E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY
PB  - r: Silesian University in Opava, School of Business Administration in Karviná
CY  - Karviná
SN  - 9788075104564
KW  - customer loyalty, e-commerce, e- loyalty, SMEs, Quality research JEL codes: M 31
ER  - 

KVÍČALA, Daniel a Halina STARZYCZNÁ. E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. \textit{DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES}. 3rd. Karviná: r: Silesian University in Opava, School of Business Administration in Karviná. s.~328-341, 12 s. ISBN~978-80-7510-456-4. 2021.