Information Support for CRM Decision Making and Databases

@inproceedings{55261,
   author = {Janáková, Milena},
   address = {Karviná},
   booktitle = {3rd International conference on Decision making for Small and Medium-Sized Enterprises. Conference Proceedings.},
   keywords = {CRM; database; information support; information technology; knowledge},
   location = {Karviná},
   isbn = {978-80-7510-456-4},
   pages = {257-263},
   publisher = {Silesian University in Opava, School of Business Administration in Karvina},
   title = {Information Support for CRM Decision Making and Databases},
   year = {2021}
}

TY  - JOUR
ID  - 55261
AU  - Janáková, Milena
PY  - 2021
TI  - Information Support for CRM Decision Making and Databases
PB  - Silesian University in Opava, School of Business Administration in Karvina
CY  - Karviná
SN  - 9788075104564
KW  - CRM
KW  - database
KW  - information support
KW  - information technology
KW  - knowledge
N2  - This article focuses on the optimal information support based on CRM databases to have stored data in suitable structure and up to date for CRM decision making. The method solution is based on a review of the literature, specification of suitable metrics and subsequent data collection to evaluate database support. The value added is visible in the common recommendation for database support in the form of a combination of the necessary processes and knowledge for sharing with IT users. There seems to be a gap in the optimal sharing of information and adopted database support in CRM.
ER  - 

JANÁKOVÁ, Milena. Information Support for CRM Decision Making and Databases. In \textit{3rd International conference on Decision making for Small and Medium-Sized Enterprises. Conference Proceedings.}. Karviná: Silesian University in Opava, School of Business Administration in Karvina. s.~257-263. ISBN~978-80-7510-456-4. 2021.