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@book{55891,
author = {Kotler, Philip and Keller, Kevin Lane},
address = {Harlow},
edition = {15th},
location = {Harlow},
isbn = {978-1-292-09262-1},
publisher = {Pearson Education Limited},
title = {Marketing Management},
year = {2016}
}
TY - BOOK
ID - 55891
AU - Kotler, Philip - Keller, Kevin Lane
PY - 2016
TI - Marketing Management
PB - Pearson Education Limited
CY - Harlow
SN - 9781292092621
ER -
KOTLER, Philip a Kevin Lane KELLER. \textit{Marketing Management}. Online. 15th. Harlow: Pearson Education Limited, 2016. ISBN~978-1-292-09262-1. [citováno 2024-04-24]
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