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@book{55896, author = {KERIN, A and HARTLEY, }, address = {New York}, edition = {7th}, location = {New York}, isbn = {978-1-259-71236-4}, publisher = {McGraw-Hill Education}, title = {Marketing: The Core}, year = {2018} }
TY - BOOK ID - 55896 AU - KERIN, A - HARTLEY, PY - 2018 TI - Marketing: The Core PB - McGraw-Hill Education CY - New York SN - 9781259712364 ER -
KERIN, A a HARTLEY. \textit{Marketing: The Core}. Online. 7th. New York: McGraw-Hill Education, 2018. ISBN~978-1-259-71236-4. [citováno 2024-04-23]
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