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@book{55904, author = {ROSSITER, R J and PERCY, L and BERGKVIST, L}, address = {London}, location = {London}, isbn = {978-1-5264-3865-2}, publisher = {Sage Publications Ltd}, title = {Marketing Communications: Objectives, Strategy, Tactics}, year = {2018} }
TY - BOOK ID - 55904 AU - ROSSITER, R J - PERCY, L - BERGKVIST, L PY - 2018 TI - Marketing Communications: Objectives, Strategy, Tactics PB - Sage Publications Ltd CY - London SN - 9781526438652 ER -
ROSSITER, R J, L PERCY a L BERGKVIST. \textit{Marketing Communications: Objectives, Strategy, Tactics}. London: Sage Publications Ltd. ISBN~978-1-5264-3865-2. 2018.
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