Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behavior

@book{55908,
   author = {SHAIKH, A and KARJALUOTO, },
   address = {New York},
   location = {New York},
   isbn = {978-0-8153-8694-0},
   publisher = {Routledge},
   title = {Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behavior},
   year = {2019}
}

TY  - BOOK
ID  - 55908
AU  - SHAIKH, A - KARJALUOTO,
PY  - 2019
TI  - Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behavior
PB  - Routledge
CY  - New York
SN  - 9780815386940
ER  - 

SHAIKH, A a KARJALUOTO. \textit{Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behavior}. New York: Routledge, 2019. ISBN~978-0-8153-8694-0.