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@book{55909,
author = {WIRTZ, J and CH, and LOVELOCK, },
address = {Harlow},
edition = {3rd},
location = {Harlow},
isbn = {978-1-292-09006-1},
publisher = {Pearson Education Limited.},
title = {Essentials of Services Marketing. Global Edition},
year = {2017}
}
TY - BOOK
ID - 55909
AU - WIRTZ, J - CH,
AU - LOVELOCK,
PY - 2017
TI - Essentials of Services Marketing. Global Edition
PB - Pearson Education Limited.
CY - Harlow
SN - 9781292090061
ER -
WIRTZ, J, CH a LOVELOCK. \textit{Essentials of Services Marketing. Global Edition}. 3rd. Harlow: Pearson Education Limited., 2017. ISBN~978-1-292-09006-1.
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