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@inproceedings{56761, author = {Bauerová, Radka and Vavrušková, Lucie}, address = {Trnava}, editor = {doc. PhDr. Ľudmila Čábyová, PhD, mim. prof; Ing. Zuzana Bezáková, PhD., PhDr. Adam Madleňák, PhD., MBA}, keywords = {Consumer Behaviour; Generation Z; Grocery shopping; Retailing}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Trnava}, isbn = {978-80-572-0220-2}, pages = {15-25}, publisher = {Faculty of Mass Media Communication, University of SS. Cyril and Methodius}, title = {Changes in Online Grocery Shopping: The New Normal for Generation Z?}, url = {https://fmk.sk/download/MI_2021_eng_FINAL.pdf}, year = {2021} }
TY - JOUR ID - 56761 AU - Bauerová, Radka - Vavrušková, Lucie PY - 2021 TI - Changes in Online Grocery Shopping: The New Normal for Generation Z? PB - Faculty of Mass Media Communication, University of SS. Cyril and Methodius CY - Trnava SN - 9788057202202 KW - Consumer Behaviour KW - Generation Z KW - Grocery shopping KW - Retailing UR - https://fmk.sk/download/MI_2021_eng_FINAL.pdf N2 - The acceleration of online grocery shopping in recent years shows the widening acceptance of this way of shopping for grocery. Despite the fact that millennials are among the largest customer segment in this area, companies should not only focus on them, but also start strategically targeting the emerging generation of shoppers known as Generation Z. Therefore, the aim of this paper is to explore the potential of online grocery shopping among Generation Z and identify the most significant factors influencing the online retailer choice of these potential customers. ER -
BAUEROVÁ, Radka a Lucie VAVRUŠKOVÁ. \textit{Changes in Online Grocery Shopping: The New Normal for Generation Z?}. Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius, 2021, s.~15-25. ISBN~978-80-572-0220-2.
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