INVESTMENT IN INNOVATION – PERFORMANCE SUPPORT OR WASTED MONEY?

@inproceedings{61843,
   author = {Duháček Šebestová, Jarmila},
   address = {Olomouc},
   booktitle = {International Days of Science 2022},
   editor = {Jarmila Zimmermannová, Jaroslav Burian},
   keywords = {Innovations; external sources; financial planning; ROI},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Olomouc},
   isbn = {978-80-7455-100-0},
   pages = {86-95},
   publisher = {MVSO},
   title = {INVESTMENT IN INNOVATION – PERFORMANCE SUPPORT OR WASTED MONEY?},
   url = {https://idsconference.cz/wp-content/uploads/2022/05/International-Days-of-Science-2022_proceedings.pdf},
   year = {2022}
}

TY  - JOUR
ID  - 61843
AU  - Duháček Šebestová, Jarmila
PY  - 2022
TI  - INVESTMENT IN INNOVATION – PERFORMANCE SUPPORT OR WASTED MONEY?
PB  - MVSO
CY  - Olomouc
SN  - 9788074551000
KW  - Innovations
KW  - external sources
KW  - financial planning
KW  - ROI
UR  - https://idsconference.cz/wp-content/uploads/2022/05/International-Days-of-Science-2022_proceedings.pdf
N2  - Innovations are critical in business; however, the return on investment in innovations is longer and riskier than other investments, so entrepreneurs frequently consider how much to invest during the Covid-19 period. Based on primary research, this article investigates the motivations for investment when a 60% profit is typically invested with a model return of around 10%. The findings are based on an empirical study conducted in the Czech Republic (589 respondents, omnibus survey). Furthermore, the study concludes that business experience has a positive influence on innovation investment and future development in order to increase investment share and they are affected by external and internal mixture of capital, when the ideal combination was found as 80% of investment back to the company and 80% directly to innovation to get 10% ROI.
ER  - 

DUHÁČEK ŠEBESTOVÁ, Jarmila. INVESTMENT IN INNOVATION – PERFORMANCE SUPPORT OR WASTED MONEY?. Online. In Jarmila Zimmermannová, Jaroslav Burian. \textit{International Days of Science 2022}. Olomouc: MVSO, 2022, s.~86-95. ISBN~978-80-7455-100-0.