UBKTN002 Introduction to the cultural industry

Faculty of Philosophy and Science in Opava
Winter 2022
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
doc. PhDr. Miroslav Zelinský, CSc. (lecturer)
doc. PhDr. Miroslav Zelinský, CSc. (seminar tutor)
Guaranteed by
doc. PhDr. Miroslav Zelinský, CSc.
Institute of The Czech Language and Library Science - Faculty of Philosophy and Science in Opava
Tue 9:45–10:30 D2, except Tue 4. 10.
  • Timetable of Seminar Groups:
UBKTN002/A: Tue 10:35–11:20 D2, except Tue 4. 10., M. Zelinský
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Theory of cultural industry by T.W. Adorno will be introduced as well as marketing, advertisement and copyright.
  • Cultural industries - a theory of T.W. Adorno
    Creative industries
    Marketing and advertising
    Psychology of creativity
    recommended literature
  • ZELENÁ KNIHA. Uvolnění potenciálu kulturních a tvůrčích odvětví. URL info
  • PUCHTA, D. Kreative Industrien Gabler. Berlin, 2009. info
  • CIKÁNEK, M. Kreativní průmysly. Praha: Institut umění, 2009. info
  • HAGOORT, G. Umělecký management v podnikatelském stylu. Praha: AMU, 2009. info
  • SMOLÍKOVÁ, M. Management umění. Praha: VŠUP, 2008. info
  • JOHNOVÁ, R. Marketing kulturního dědictví a umění. Praha: Grada, 2008. info
Language of instruction
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Active participation in the seminar (two absences are permitted), final written test
The course is also listed under the following terms Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2022/UBKTN002