UHVM1037 Museum Management and Marketing

Faculty of Philosophy and Science in Opava
Summer 2021
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Miloš Zapletal, Dr. (lecturer)
Guaranteed by
Mgr. Bc. Miloš Zapletal, Ph.D.
Institute of Historical Sciences – Faculty of Philosophy and Science in Opava
Timetable
Wed 8:05–9:40 M6
Prerequisites
no
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Students gain knowledge in the application of general knowledge of management theory (especially non-profit organizations) for specific conditions of museum.
Syllabus
  • 1. The definition of the concept of management and marketing.
    2. History of management - development of theories and models of management.
    3. Internal and external conditions for the operation of the museum.
    4. Management and the basic tasks of managers museums. Museum and founder. Financing museums. Creating a budget-funded organization.
    5. Organizational and operational rules of procedure of the museum.
    6. Management process in the museum - planning, organizing, selection and placement of employees, management and control.
    7. Management collecting activities.
    8. Marketing museums and museums relations with the public. Marketing research of museum audiences.
    9. Analysis of marketing. Development of financial resources. Commercial activities and services. Sponsorship.
    10. Strategic planning in the museum.
    11. Project management.
    12. Evaluation of the activities of the museum. Indicators. Standards.
Literature
    required literature
  • Kesner, L. Marketing a management muzeí a památek. Praha, 2005. info
    recommended literature
  • Waidacher, F. Príručka všeobecnej muzeológie. Bratislava, 1999. info
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Teacher's information
Successful completion of the final examination.
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2022, Summer 2023, Summer 2024.
  • Enrolment Statistics (Summer 2021, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2021/UHVM1037