CVABPCMN Tourism Trade and Services Management

School of Business Administration in Karvina
summer 2024
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Ing. Miroslava Kostková, Ph.D. (lecturer)
Ing. Bc. Lenka Švajdová, Ph.D. (lecturer)
Mgr. Klára Václavínková (seminar tutor)
Guaranteed by
Ing. Patrik Kajzar, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Thu 8:05–9:40 VYAULA
  • Timetable of Seminar Groups:
CVABPCMN/01: Thu 9:45–10:30 VYAULA, L. Švajdová, K. Václavínková
FAKULTA ( OPF ) && TYP_STUDIA ( B ) && FORMA ( P ) && ( ROCNIK ( 2 ) || ROCNIK ( 3 )) && ( PEMBPMNM Management || PEMBPMNG Management )
The course can be enrolled only after completing the course Management. Requirements for the student: Active involvement in the research activities of the department and expert lectures, elaboration of seminar work.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 25/25, only registered: 1/25
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with the basic offer of tourism services, their specifications, structure, conditions of implementation and their organization.
Learning outcomes
After completing the course, the student will be able to:
- identify and summarize important features of basic tourism services;
- identify and describe current domestic and foreign trends in the offer of tourism services;
- describe the factors that influence the provision of tourism services;
- compare and highlight the differences in different types of tourism services;
- analyze current scientific knowledge in the field of creating a range of tourism services;
  • 1. Characteristics of tourism services, importance for tourism. Tourism and its development, characteristics, economy and industry of tourism, tourism market, consumption and specific features of tourism services, division, quality requirements, specifications and their importance in the development of tourism.
    2. Mediation services in tourism, tour operator activity. Basic characteristics of mediation services, their importance, classification, operation of travel agencies, activities of travel agencies and tourist information centers, tourism legislation, travel creation, contractual conditions, consumer protection.
    3. Transport services in tourism. Services of transport companies, the importance of transport in tourism, railway, coach, air, ship and water transport services, specific transport facilities in tourism.
    4. Insurance services in tourism. Importance of insurance in tourism, insurance risk and resolution of the insured event when traveling abroad and in the country, travel insurance? types and insurance products, travel agency insurance against insolvency.
    5. Services of accommodation facilities. Characteristics, specifications and importance of accommodation facilities, classification and categorization, management and offer of services of accommodation facilities, services for specific groups of guests.
    6. Services of catering facilities. Catering services and their importance in tourism, characteristics, specifications and classification of catering facilities and catering services, management of catering establishments, creation of catering facilities.
    7. Spa services. Historical development and importance of spas and spa care, spa facilities? division and specifications, spa care and offer of spa stays - types and types, management of spa facilities, importance of leisure activities in spa care, Czech and world spas, role of spas in development of tourism.
    required literature
  • KOSTKOVÁ, M. Služby cestovního ruchu. Karviná. ISBN 978-80-7248-968-8. 2014. info
    recommended literature
  • BERÁNEK, J. a kol. Moderní řízení hotelového provozu. Praha: MagConsulting. ISBN 978-80-86724-45-4. 2016. info
  • KOSTKOVÁ, M. Management služeb cestovního ruchu. Karviná: SU OPF, Distanční studijní opora. ISBN 978-80-7248-510-9. 2011. info
  • NEUFUS, J. a F. KŘÍŽEK. Moderní hotelový management. Praha: Grada. ISBN 978-80-247-3868-0. 2011. info
  • ORIEŠKA, J. Služby v cestovnom ruchu. 1. časť. Banská Bystrica: EkF UMB. ISBN 978-80-89090-93-8. 2011. info
  • ORIEŠKA, J. Služby v cestovnom ruchu. 2. časť. Banská Bystrica: EkF UMB. ISBN 978-80-89090-94-5. 2011. info
  • GUČÍK, M. a kol. Manažment cestovného ruchu. Banská Bystrica: EkF UMB. ISBN 978-80-89090-67-9. 2010. info
  • HORNER, S. and J. SWARBROOKE. Business travel and tourism. London: Routledge. ISBN 0 7506 43927. 2001. info
  • KOLEKTIV. Služby a cestovný ruch. Bratislava: Sprint. ISBN 80-88848-78-4. 2001. info
Teaching methods
Lectures, class discussion, individual projects, seminar work, presentations by professionals of the sector.
Assessment methods
Final evaluation - written exam, seminar work, participation in expert lectures, activity in seminars, optional participation in lectures.
Language of instruction
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Teacher's information
Requirements for the student to complete the course: Elaboration of seminar work and its successful defense (20% of evaluation), active involvement in research activities of the department (10% of evaluation), participation in expert lectures (10% of evaluation), written exam (60% of evaluation).
The course is also listed under the following terms Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023.
  • Enrolment Statistics (recent)
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