MARBPEKO Economy of Trade

School of Business Administration in Karvina
Summer 2015
Extent and Intensity
0/0. 5 credit(s). Type of Completion: zk (examination).
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites
MARBAMAR Marketing || MARBEMAR Marketing || MARBKMAR Marketing || MARBPMAR Marketing || PEMBAMAR Marketing || PEMBEMAR Marketing || PEMBKMAR Marketing || PEMBPMAR Marketing
Successfull completion of course is conditioned by successfully passing of the basic course Marketing.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The course introduces the role and functions of the trade and its relationship to the national economy in market economy. It includes a list of retail selling units, their life cycle and the differences between retail and wholesale. Students learn the issues of the functioning of commercial operating unit, its surroundings and the development of retail networks in territorial terms and systemic approach to business technology. Theory and practice of retail sales is amplified and focused on its management with emphasis on technique and sales psychology, including control activities.
Syllabus
  • 1. The importance of trade and its position in the national economy
    2. Short development of Czechoslovak trade
    3. Technology solution of trade operations
    4. Management systems of retail, wholesale and logistics
    5. Theory and practice of retail sales - shop establishment
    6. Storage in wholesale warehouses
    7. Settlement as a base of territorial organization of business
    8. Retail network and the principles of its arrangement and organization
    9. Introduction to retail management
    10. Psychology and selling techniques
    11. Protection of consumers' interests
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 2013, Summer 2014.
  • Enrolment Statistics (recent)
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