OPF:PEMBAMPU Marketing of Purchasing - Course Information

PEMBAMPU Marketing of Purchasing

Extent and Intensity

2/1/0. 5 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Miroslava Heczková, Ph.D. (lecturer)
Ing. Miroslava Heczková, Ph.D. (seminar tutor)

Guaranteed by

Ing. Miroslava Heczková, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.

Prerequisites

MARBAMAR Marketing || MARBEMAR Marketing || MARBKMAR Marketing || MARBPMAR Marketing || PEMBAMAG Marketing || PEMBAMAR Marketing || PEMBEMAR Marketing || PEMBKMAG Marketing || PEMBKMAR Marketing || PEMBKMKT Marketing || PEMBPMAG Marketing || PEMBPMAR Marketing || PEMBPMKT Marketing
Successfull completion of course is conditioned by successfully passing of the basic course Marketing.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Economics and Management (programme OPF, B_EKOMAN, specialization Marketing and Trade)

Course objectives

The purchasing marketing is based on a different principle than sales marketing. It must be focused on the differences of the purchasing process in B2B market. The aim of the course is to familiarize students with the use of specific methods that are used in the purchasing process, especially in B2B markets. It will be explained the specifics of purchasing marketing tools and purchasing strategies, including electronic shopping.

Syllabus

• 1.Basic tasks and objectives of purchase
  2.Specifics of organizations purchasing markets
  3.Basic models of buying behavior of organizations
  4.Shopping Centre and the new trends in shopping behavior modeling
  5.Marketing concept of purchase
  6.Purchasing marketing research
  7.Strategic plan creating
  8.Decisions making about needs
  9.Methods of improving material flows
  10.Purchasing management
  11.The buyer´s personality
  12.The supplier´s personality
  13.The electronic shopping
  

Literature

required literature
• BENTON, W.C. Purchasing and Supply Chain Management. London: Irwin: Mc Graw-Hill, 2009. ISBN 978-00-712-8913-9. info
• KOTLER, P. a W. PFOERTSCH. Brand Management. 2006. ISBN 9783540447290. info

recommended literature
• MATUŠÍNSKÁ, K. a M. STOKLASA. Marketing in Theory and Practice. Karviná: OPF Karviná, 2012. info

Teaching methods

Skills demonstration
Seminar classes

Assessment methods

Credit

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Attendance in seminars 60 %, seminar paper, course credit test

Activity	Difficulty [h]
Ostatní studijní zátěž	50
Přednáška	26
Seminář	13
Zápočet	30
Summary	119

• Enrolment Statistics (Summer 2017, recent)
  
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