PEMBPDIP Distribution Policy

School of Business Administration in Karvina
Summer 2019
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Petr Vlček (lecturer)
Ing. Petr Vlček (seminar tutor)
Guaranteed by
Ing. Petr Vlček
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Žaneta Rylková, Ph.D.
Prerequisites
( LOGBALOG Logistics || LOGBPLOG Logistics || PEMBALGK Logistics || PEMBALOG Logistics || PEMBPLGK Logistics || PEMBPLOG Logistics || PEMPLOG Logistics ) && ( MARBAMAR Marketing || MARBPMAR Marketing || PEMBAMAG Marketing || PEMBAMAR Marketing || PEMBKMAG Marketing || PEMBKMKT Marketing || PEMBPMAG Marketing || PEMBPMAR Marketing || PEMBPMKT Marketing )
Successful completion of course is conditioned by completion course of Logistics (LOG/BPLOG) and Marketing (MAR/BPMAR).
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Explaining of the significance of supply chain management and distribution channels from marketing strategy point of view. To explain students the supply chain management concept and types of distribution channels. Explaining of the factors, which affect the design of the distribution channel, its implementation and results. To explain the use of logistics cost management relations in the distribution channel, and generally clarify the role of logistics in supply chain management. Explaining how effective logistics organization affect the overall efficiency of business performance. Describe the various logistics and organizational structures and explore the factors that influence the efficiency of logistics organization.
Syllabus
  • 1. Introduction to basic terms in distribution.
    2. The importance of distribution channels.
    3. The structure of the distribution channel
    4. Flows in the distribution channel
    5. The design of distribution channel
    6. Conditions of the distribution channel design
    7. Performance measurement of distribution channel
    8. Processes of integrated supply chain management.
    9. Reengineering of processes in the supply chain
    10.Implementation of the integrated supply chain management
    11.The importance of the effective distribution and logistics organization
    12.Types of the logistics organizational structures
    13.Decision-making strategy in logistics organizing
Literature
    required literature
  • LUKOSZOVÁ,X. Distribuční politika. Karviná: SU OPF, 2011. ISBN 978-80-7248-639-7. info
  • LOŠŤÁKOVÁ, H. Diferencované řízení vztahů se zákazníky. Praha: Grada, 2009. ISBN 978-80-3155-1. info
  • PERNICA, P. Logistika pro 21. století. Praha: Radix, 2004. ISBN 80-86031-59-4. info
    recommended literature
  • JAKUBÍKOVÁ, D. Strategický marketing. Praha: Grada Publishing, 2008. ISBN 978-80-247-2690-8. info
  • ŠTŮSEK, J. Řízení provozu v logistických řetězcích. Praha: C.H.Beck, 2007. ISBN 978-807-179-534-6. info
  • BARCIK, R. Logistyka dystrybucji. ATH Bieldko-Biala, 2005. ISBN 83-89086-67-0. info
  • LAMBERT, D., M., STOCK, J., R., ELLRAM, L., M. Fundamentals of Logistics Management. Irwin/McGraw-Hill, 1998. ISBN 0-256-14117-7. info
  • COYLE, J., BARDI, E.J., LANGRY, C. J. The Management of Business Logistics. Irwin/McGraw-Hill, 1998. ISBN 0-256-14117-7. info
Teaching methods
Skills demonstration
Seminar classes
Assessment methods
Credit
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Attendance in seminars, discussion, ongoing test, case study, course credit test.


ActivityDifficulty [h]
Ostatní studijní zátěž76
Přednáška13
Seminář26
Zápočet30
Summary145
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2017, Summer 2018.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/summer2019/PEMBPDIP