OPF:PEMBPDIP Distribution Policy - Course Information

PEMBPDIP Distribution Policy

Extent and Intensity

2/1/0. 5 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Petr Vlček (lecturer)
Ing. Petr Vlček (seminar tutor)

Guaranteed by

Ing. Petr Vlček
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Žaneta Rylková, Ph.D.

Prerequisites

( LOGBALOG Logistics || LOGBPLOG Logistics || PEMBALGK Logistics || PEMBALOG Logistics || PEMBPLGK Logistics || PEMBPLOG Logistics || PEMPLOG Logistics ) && ( MARBAMAR Marketing || MARBPMAR Marketing || PEMBAMAG Marketing || PEMBAMAR Marketing || PEMBKMAG Marketing || PEMBKMKT Marketing || PEMBPMAG Marketing || PEMBPMAR Marketing || PEMBPMKT Marketing )
Successful completion of course is conditioned by completion course of Logistics (LOG/BPLOG) and Marketing (MAR/BPMAR).

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing and Management (programme OPF, B_EKOMAN)

Course objectives

Explaining of the significance of supply chain management and distribution channels from marketing strategy point of view. To explain students the supply chain management concept and types of distribution channels. Explaining of the factors, which affect the design of the distribution channel, its implementation and results. To explain the use of logistics cost management relations in the distribution channel, and generally clarify the role of logistics in supply chain management. Explaining how effective logistics organization affect the overall efficiency of business performance. Describe the various logistics and organizational structures and explore the factors that influence the efficiency of logistics organization.

Syllabus

• 1. Introduction to basic terms in distribution.
  2. The importance of distribution channels.
  3. The structure of the distribution channel
  4. Flows in the distribution channel
  5. The design of distribution channel
  6. Conditions of the distribution channel design
  7. Performance measurement of distribution channel
  8. Processes of integrated supply chain management.
  9. Reengineering of processes in the supply chain
  10.Implementation of the integrated supply chain management
  11.The importance of the effective distribution and logistics organization
  12.Types of the logistics organizational structures
  13.Decision-making strategy in logistics organizing
  

Literature

required literature
• LUKOSZOVÁ,X. Distribuční politika. Karviná: SU OPF, 2011. ISBN 978-80-7248-639-7. info
• LOŠŤÁKOVÁ, H. Diferencované řízení vztahů se zákazníky. Praha: Grada, 2009. ISBN 978-80-3155-1. info
• PERNICA, P. Logistika pro 21. století. Praha: Radix, 2004. ISBN 80-86031-59-4. info

recommended literature
• JAKUBÍKOVÁ, D. Strategický marketing. Praha: Grada Publishing, 2008. ISBN 978-80-247-2690-8. info
• ŠTŮSEK, J. Řízení provozu v logistických řetězcích. Praha: C.H.Beck, 2007. ISBN 978-807-179-534-6. info
• BARCIK, R. Logistyka dystrybucji. ATH Bieldko-Biala, 2005. ISBN 83-89086-67-0. info
• LAMBERT, D., M., STOCK, J., R., ELLRAM, L., M. Fundamentals of Logistics Management. Irwin/McGraw-Hill, 1998. ISBN 0-256-14117-7. info
• COYLE, J., BARDI, E.J., LANGRY, C. J. The Management of Business Logistics. Irwin/McGraw-Hill, 1998. ISBN 0-256-14117-7. info

Teaching methods

Skills demonstration
Seminar classes

Assessment methods

Credit

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Attendance in seminars, discussion, ongoing test, case study, course credit test.

Activity	Difficulty [h]
Ostatní studijní zátěž	76
Přednáška	13
Seminář	26
Zápočet	30
Summary	145

• Enrolment Statistics (recent)
  
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