MU:MU11163 Marketing - Course Information
MU11163 Marketing
Mathematical Institute in OpavaWinter 2013
- Extent and Intensity
- 2/1/0. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Ing. Josef Zemek (lecturer)
Ing. Josef Zemek (seminar tutor) - Guaranteed by
- Ing. Josef Zemek
Mathematical Institute in Opava - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Mathematical Methods in Economics (programme MU, B1101)
- Course objectives
- The aim of the subject is to learn basic information about marketing.
- Syllabus
- 1. Introduction to marketing, practice
2. Marketing environment, market, practice
3. Marketing information system, introduction to marketing research, practice
4. Marketing research, information discovery, practice
5. Buyer behavior in consumer and business markets, practice
6. Segmentation, practice
7. Introduction to marketing mix, practice
8. Product and price, practice
9. Distribution and promotion, practice
10. Final classification
- 1. Introduction to marketing, practice
- Literature
- recommended literature
- J. Zemek. Marketing. SU Opava, 2007. info
- J. Zemek. Marketing - cvičení. SU Opava, 2007. info
- H. Horáková. Strategický marketing. Praha: Grada Publishing, 2003. info
- S. Majaro. Základy marketingu. Praha, 1996. ISBN 80-7169-297-2. info
- E. J. Mc Carhy, W. D. Perreault. Základy marketingu. Praha, 1995. ISBN 80-85605-29-5. info
- P. Kotler. Marketing a management. Praha, 1992. ISBN 80-85605-08-2. info
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
- Teacher's information
- Learning outcomes and competences:
Basic orientation in marketing terms and practical application of learned skills in business plans design.
Classification criteria:
An essay on the topic selected by the course teacher.
Activity Difficulty [h] Domácí příprava na výuku 20 Summary 20
- Enrolment Statistics (Winter 2013, recent)
- Permalink: https://is.slu.cz/course/sumu/winter2013/MU11163