MU:MU11163 Marketing - Course Information
MU11163 Marketing
Mathematical Institute in OpavaWinter 2023
- Extent and Intensity
- 2/1/0. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Ing. Jana Křížová (lecturer)
Ing. Jana Křížová (seminar tutor) - Guaranteed by
- Ing. Katarína Petrlová, Ph.D.
Mathematical Institute in Opava
Contact Person: Ing. Katarína Petrlová, Ph.D. - Timetable of Seminar Groups
- MU11163/01: No timetable has been entered into IS. J. Křížová
- Prerequisites (in Czech)
- TYP_STUDIA(B)
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Mathematical Methods in Economics (programme MU, B1101)
- Mathematical Methods in Economics (programme MU, Bc-M)
- Course objectives
- The aim of the subject is to learn basic information about marketing.
- Syllabus
- 1. Introduction to marketing
2. Marketing environment, market
3. Marketing information system, introduction to marketing research
4. Marketing research, information discovery
5. Buyer behavior in consumer and business markets
6. Segmentation
7. Introduction to marketing mix
8. Product and price
9. Distribution and promotion
10. Practical applications
- 1. Introduction to marketing
- Literature
- required literature
- KOTLER, Philip. Moderní marketing. Praha: Grada, 2007. ISBN 978-80-247-1545-2. info
- MCCARTHY, E. Jerome a William D. PERREAULT. Základy marketingu. Praha: Victoria Publishing, 1995. ISBN 80-85605-29-5. info
- recommended literature
- JAKUBÍKOVÁ, Dagmar. Strategický marketing: strategie a trendy. 2., rozš. vyd. Praha: Grada, 2013. ISBN 978-80-247-4670-8. info
- J. Zemek. Marketing. SU Opava, 2007. info
- J. Zemek. Marketing - cvičení. SU Opava, 2007. info
- MAJARO, Simon. Základy marketingu. Praha: Grada, 1996. ISBN 80-7169-297-2. info
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- Study Materials
The course can also be completed outside the examination period. - Teacher's information
- Learning outcomes and competences:
Basic orientation in marketing terms and practical application of learned skills in business plans design.
Classification criteria:
An essay on the topic selected by the course teacher.
Activity Difficulty [h] Cvičení 13 Domácí příprava na výuku 15 Přednáška 26 Příprava na zápočet 15 Semestrální práce 20 Summary 89
- Enrolment Statistics (Winter 2023, recent)
- Permalink: https://is.slu.cz/course/sumu/winter2023/MU11163