CVABAICO Intercultural Communication

Obchodně podnikatelská fakulta v Karviné
léto 2024
Rozsah
1/1/0. 5 kr. Ukončení: zk.
Vyučující
Mgr. Martina Chylková (přednášející)
Garance
Ing. Patrik Kajzar, Ph.D.
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: PhDr. Janusz Karpeta, Ph.D.
Rozvrh
Po 10:35–11:20 VC010
  • Rozvrh seminárních/paralelních skupin:
CVABAICO/01: Po 11:25–12:10 VC010, M. Chylková
Předpoklady
FAKULTA(OPF) && TYP_STUDIA(B) && ((FORMA(P) && (ROCNIK(2) || ROCNIK(3))) || FORMA(Z))
None.
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 36 stud.
Momentální stav registrace a zápisu: zapsáno: 0/36, pouze zareg.: 0/36
Mateřské obory/plány
Cíle předmětu
Aim of the subject is to help students' understannd how to apply the necessary skills to conceptualising, investigating, analysing and appraising intercultural communication in business and professional contexts.
Výstupy z učení
After completing the course, the student will be able to: • - to introduce intercultural communication, its specifics, importance of a language and culture, culture values and their impact on intercultural communication. - to compare the verbal and non-verbal communication and its importance for business communication. - to explain about the ways of socializing in different cultures and how to present efficiently.
Osnova
  • 1. Culture specifics of international communication in marketing
  • Intercultural communication and its specifics. Language and culture. Culture values and their impact on communication in marketing. Culture dimensions and their practical application in marketing. Case studies illustrating various aspects of culture dimensions.
  • 2. Business Organization and Culture, Division of Cultures
  • Defining culture. Cultural and cross-cultural awareness. Types of culture. National identity. Division according to Hofstede, Trompenaars, and Lewis.
  • 3. Verbal and Non-Verbal Communication, Effective Communication Listening skills. Oral communication skills. Reading skills.
  • Effective writing skills. Personal Appearance, gestures, and postures. Body and time language. Facial expression. Eye contacts. Essentials of effective communication. Communication techniques. Barriers to communication.
  • 4. Communication as skill for career and Cross-Cultural Communication
  • Business communication. Presentation skills. Telephone skills. Time and stress management. Soft skills. The Czech and Slovak Business culture. Specifics of chosen countries.
  • 5. Business etiquette
  • Status and formality. The first impression. Communication style. Dress code. Greetings. Introduction. Personal space. Business cards. Small talk. Having lunch or dinner. Drinks.
  • 6. Meetings and negotiations
  • Preparation. Agenda. Communication. Content. Process. Culture differences. Agreement. Disagreement. Conclusion. Tasks. Relationship building. Rules of negotiating in a different culture. Body language. Useful phrases.
  • 7. Written communication
  • Applying for a job. CV. Cover letter. Email application. Reporting to the manager. Solving complaints. Advertising. Producing a questionnaire.
Literatura
    povinná literatura
  • KAJZAR P. a M. CHYLKOVÁ, 2019. Intercultural Communication. Karviná: SU OPF. ISBN 978-80-7510-376-5.
  • HEINZ, K., 2014. Intercultural Communication. Karviná: SU OPF. ISBN 978-80-7510-018-4.
  • QUINTANILLA, K. M. and S. T. WAHL, 2011. Business and Professional Communication. Los Angeles: Sage Publications, Inc. ISBN 978-1-4129-6472-2.
    doporučená literatura
  • CROUCHER, S. M., 2017. Global Perspectives on Intercultural Communication. New York and London: Taylor & Francis. ISBN 9781317506539.
  • TING-TOOMEY, S. and CHUNG, L., 2021. Understanding Intercultural Communication. Oxford University Press. ISBN 978-0190297442.
  • JACKSON, J., 2019. Introducing Language and Intercultural Communication. ‎ Routledge. ISBN 978-1138481619.
  • TULEJA, E. A., 2016. Intercultural Communication for Global Business: How leaders communicate for success. ‎ Routledge. ISBN 978-1138932845 doporučená literatura
Výukové metody
Lecturing Interactive lecture Skills demonstration Seminar classes
Metody hodnocení
Seminar work, 2 ongoing tests, presentation and final written test.
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2019, léto 2021, zima 2021, léto 2022, zima 2022, léto 2023, zima 2023, zima 2024.