OPF:CVABAICO Intercultural Communication - Informace o předmětu
CVABAICO Intercultural Communication
Obchodně podnikatelská fakulta v Karvinézima 2022
- Rozsah
- 1/1/0. 5 kr. Ukončení: zk.
- Vyučující
- Mgr. Martina Chylková (přednášející)
- Garance
- Ing. Patrik Kajzar, Ph.D.
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: PhDr. Janusz Karpeta, Ph.D. - Rozvrh
- Po 8:05–8:50 VD110
- Rozvrh seminárních/paralelních skupin:
- Předpoklady
- FAKULTA(OPF) && TYP_STUDIA(B) && (FORMA(P) || FORMA(Z)) && (ROCNIK(2) || ROCNIK(3))
None. - Omezení zápisu do předmětu
- Předmět je určen pouze studentům mateřských oborů.
Předmět si smí zapsat nejvýše 20 stud.
Momentální stav registrace a zápisu: zapsáno: 0/20, pouze zareg.: 0/20 - Mateřské obory/plány
- Digitální business (program OPF, B_DB)
- Inovativní podnikání (program OPF, B_IP)
- Marketing (program OPF, B_MAR)
- Cíle předmětu
- Aim of the subject is to help students' understannd how to apply the necessary skills to conceptualising, investigating, analysing and appraising intercultural communication in business and professional contexts.
- Výstupy z učení
- After completing the course, the student will be able to: • - to introduce intercultural communication, its specifics, importance of a language and culture, culture values and their impact on intercultural communication. - to compare the verbal and non-verbal communication and its importance for business communication. - to explain about the ways of socializing in different cultures and how to present efficiently.
- Osnova
- 1. Culture specifics of international communication in marketing
- Intercultural communication and its specifics. Language and culture. Culture values and their impact on communication in marketing. Culture dimensions and their practical application in marketing. Case studies illustrating various aspects of culture dimensions.
- 2. Business Organization and Culture, Division of Cultures
- Defining culture. Cultural and cross-cultural awareness. Types of culture. National identity. Division according to Hofstede, Trompenaars, and Lewis.
- 3. Verbal and Non-Verbal Communication, Effective Communication Listening skills. Oral communication skills. Reading skills.
- Effective writing skills. Personal Appearance, gestures, and postures. Body and time language. Facial expression. Eye contacts. Essentials of effective communication. Communication techniques. Barriers to communication.
- 4. Communication as skill for career and Cross-Cultural Communication
- Business communication. Presentation skills. Telephone skills. Time and stress management. Soft skills. The Czech and Slovak Business culture. Specifics of chosen countries.
- 5. Business etiquette
- Status and formality. The first impression. Communication style. Dress code. Greetings. Introduction. Personal space. Business cards. Small talk. Having lunch or dinner. Drinks.
- 6. Meetings and negotiations
- Preparation. Agenda. Communication. Content. Process. Culture differences. Agreement. Disagreement. Conclusion. Tasks. Relationship building. Rules of negotiating in a different culture. Body language. Useful phrases.
- 7. Written communication
- Applying for a job. CV. Cover letter. Email application. Reporting to the manager. Solving complaints. Advertising. Producing a questionnaire.
- Literatura
- povinná literatura
- KAJZAR P. a M. CHYLKOVÁ, 2019. Intercultural Communication. Karviná: SU OPF. ISBN 978-80-7510-376-5.
- HEINZ, K., 2014. Intercultural Communication. Karviná: SU OPF. ISBN 978-80-7510-018-4.
- QUINTANILLA, K. M. and S. T. WAHL, 2011. Business and Professional Communication. Los Angeles: Sage Publications, Inc. ISBN 978-1-4129-6472-2.
- doporučená literatura
- CROUCHER, S. M., 2017. Global Perspectives on Intercultural Communication. New York and London: Taylor & Francis. ISBN 9781317506539.
- TING-TOOMEY, S. and CHUNG, L., 2021. Understanding Intercultural Communication. Oxford University Press. ISBN 978-0190297442.
- JACKSON, J., 2019. Introducing Language and Intercultural Communication. Routledge. ISBN 978-1138481619.
- TULEJA, E. A., 2016. Intercultural Communication for Global Business: How leaders communicate for success. Routledge. ISBN 978-1138932845 doporučená literatura
- Výukové metody
- Lecturing Interactive lecture Skills demonstration Seminar classes
- Metody hodnocení
- Seminar work, 2 ongoing tests, presentation and final written test.
- Vyučovací jazyk
- Angličtina
- Další komentáře
- Studijní materiály
Předmět je dovoleno ukončit i mimo zkouškové období.
- Statistika zápisu (zima 2022, nejnovější)
- Permalink: https://is.slu.cz/predmet/opf/zima2022/CVABAICO