-
STOKLASA, Michal and Michal HALAŠKA. Understanding Consumers and Their Preferences Purchasing Food with Product Quality Labels: Insights from the Czech Market. Central European Business Review. Praha, 2025, vol. 14, No 3, p. 1-15. ISSN 1805-4854. Available from: https://doi.org/10.18267/j.cebr.390.URL
RIV: Article in a journal. English. Czech Republic.
Stoklasa, Michal (203 Czech Republic, guarantor, belonging to the institution) -- Halaška, Michal (203 Czech Republic, belonging to the institution)
Keywords in English: product quality; product quality characteristics and cues; extrinsic and intrinsic product quality; quality label; consumer purchasing behaviour
International impact: yes
Reviewed: yes
Changed by: Ing. Michal Stoklasa, Ph.D., učo 20807. Changed: 29/8/2025 13:11. -
BAUEROVÁ, Radka and Michal HALAŠKA. Unlocking the metaverse: Determinants of voluntary adoption in e-commerce. Sustainable Futures. 2025, roč. 9, June 2025, p. 1-18. ISSN 2666-1888. Available from: https://doi.org/10.1016/j.sftr.2025.100436.Článek přístupný na webové stránce online časopisu
RIV: Article in a journal. English. United Kingdom of Great Britain and Northern Ireland.
Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Halaška, Michal (203 Czech Republic, belonging to the institution)
Keywords in English: Behavioural intention; Consumer perception; Metaverse; Adoption of technology
Changed by: Ing. et Ing. Michal Halaška, Ph.D., učo 34141. Changed: 13/5/2025 14:01. -
BAUEROVÁ, Radka; Michal HALAŠKA and Veronika KOPŘIVOVÁ. User Experience with Virtual Reality in Team-Based Prototyping and Brainstorming. International Journal of Human–Computer Interaction. 2025, roč. 41, No 21, p. 1-19. ISSN 1044-7318. Available from: https://doi.org/10.1080/10447318.2025.2474462.Odkaz na webovou stránku, ze které je dostupný plný text výsledku
RIV: Article in a journal. English. United States of America.
Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Halaška, Michal (203 Czech Republic, belonging to the institution) -- Kopřivová, Veronika (703 Slovakia, belonging to the institution)
Keywords in English: Virtual reality; product; prototyping; brainstorming; metaverse
International impact: yes
Reviewed: yes
Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 28/10/2025 18:25. -
HALAŠKA, Michal and Roman ŠPERKA. Utilization of LLM for Process Mining Analysis of Event Log of Travel Expenses at the Operational Level. In Anna Ujwary-Gil, Anna Florek-Paszkowska. Utilization of LLM for Process Mining Analysis of Event Log of Travel Expenses at the Operational Level. 1st ed. London: Routledge, 2025, p. 57-79. AI, Analytics and Strategic Decision-Making. ISBN 978-1-032-83110-7. Available from: https://doi.org/10.4324/9781003507840.URL
RIV: Chapter(s) of a specialized book. English. United Kingdom of Great Britain and Northern Ireland.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, guarantor, belonging to the institution)
Keywords in English: ChatGPT; BPM; LLM; travel expanses; process mining
International impact: yes
Reviewed: yes
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 2/8/2025 08:47. -
ŠPERKA, Roman; Petr SUCHÁNEK; Jarmila DUHÁČEK ŠEBESTOVÁ; Radim DOLÁK; Tomáš BARČÁK; Radka BAUEROVÁ; Michal HALAŠKA; Radmila KRKOŠKOVÁ; Kateřina MATUŠÍNSKÁ; Radomír PERZINA; Žaneta RYLKOVÁ and Šárka ZAPLETALOVÁ. 5th International Conference on Decision Making for Small and Medium-Sized Enterprises. Conference Proceedings. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2025, 153 pp. ISBN 978-80-7510-610-0.URL
English. Czech Republic.
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 5/9/2025 12:49. -
DOLÁK, Radim; Michal HALAŠKA and Jakub CHMELÍČEK. Analysis of the Strengths of Process Mining Techniques in the Optimization of Logistics Processes. Online. In Shishkov, B. Business Modeling and Software Design. BMSD 2024. Cham: Springer, 2024, p. 3-15. ISBN 978-3-031-64072-8. Available from: https://doi.org/10.1007/978-3-031-64073-5_1.
Name (in English): Analysis of the Strengths of Process Mining Techniques in the Optimization of Logistics Processes
English. Germany.
Keywords in English: Process Mining; Logistics; BPM
Type of proceedings: pre-proceedings
International impact: yes
Reviewed: yes
Changed by: Ing. Radim Dolák, Ph.D., učo 20846. Changed: 7/3/2025 12:59. -
DOLÁK, Radim; Tomáš BARČÁK and Michal HALAŠKA. ERP Logs and Its Use for Process Mining Student Learning Purposes. Online. In Innovative Technologies and Learning. ICITL 2024. Cham: Springer, 2024, p. 185–192. ISBN 978-3-031-65881-5. Available from: https://doi.org/10.1007/978-3-031-65881-5_20.
Name (in English): ERP Logs and Its Use for Process Mining Student Learning Purposes
English. Germany.
Keywords in English: ERP logs; Process Mining; learning purposes
Type of proceedings: pre-proceedings
International impact: yes
Reviewed: yes
Changed by: Ing. Radim Dolák, Ph.D., učo 20846. Changed: 7/3/2025 13:00. -
ŠPERKA, Roman and Michal HALAŠKA. Informační podpora činnosti firmy: Distanční studijní text. 3rd ed. Karviná, 2024, 203 pp.
Name in Czech: Informační podpora činnosti firmy: Distanční studijní text
Czech. Czech Republic.
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 24/4/2024 12:24. -
HALAŠKA, Michal; Roman ŠPERKA and Radim DOLÁK. Resource Limitations of Business Process Simulations: Literature Study. Online. In Jezic, G., Chen-Burger, YH.J., Kusek, M., Šperka, R., Howlett, R.J., Jain, L.C. Smart Innovation, Systems and Technologies. Singapore: Springer, 2024, p. 75-85. ISBN 978-981-97-6468-6. Available from: https://doi.org/10.1007/978-981-97-6469-3_7.URL
RIV/47813059:19520/24:A0000512 Proceedings paper. English. Singapore.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, guarantor, belonging to the institution) -- Dolák, Radim (203 Czech Republic, belonging to the institution)
Keywords in English: TDABC; Cost systems; Business process simulation; Business process analysis
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 2/3/2025 09:51. -
HALAŠKA, Michal and Roman ŠPERKA. Utilization of Time-driven Activity-based Costing and Process Simulation in Cost Management of Organization. E+M Ekonomie a Management. Liberec: Technická univerzita v Liberci, 2024, vol. 27, No 2, p. 50-68. ISSN 1212-3609. Available from: https://doi.org/10.15240/tul/001/2024-5-007.URL
RIV/47813059:19520/24:A0000455 Article in a journal. English. Czech Republic.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, guarantor, belonging to the institution)
Keywords in English: Business processes; process mining; simulation; TDABC; RPA; automation
International impact: yes
Reviewed: yes
Changed by: Miroslava Snopková, učo 43819. Changed: 20/3/2025 13:26. -
HALAŠKA, Michal and Roman ŠPERKA. Application of TDABC Systems and Their Support with ABMS Approach. In Jezic, G., Chen-Burger, YH.J., Kusek, M., Šperka, R., Howlett, R.J., Jain, L.C. Smart Innovation, Systems and Technologies. Singapore: Springer, 2023, p. 109-118. ISSN 2190-3018. Available from: https://doi.org/10.1007/978-981-99-3068-5_10.URL
RIV/47813059:19520/23:A0000387 Proceedings paper. English. Singapore.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, guarantor, belonging to the institution)
Keywords in English: TDABC; ABMS; Cost systems; Business process simulation; Business process analysis
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 12/8/2023 10:13. -
DOLÁK, Radim and Michal HALAŠKA. Process Mining and Global Business Services. In Globalization and its socio-economic consequences. Zilina: University of Zilina, 2023.
Type of proceedings: post-proceedings
Changed by: Ing. Radim Dolák, Ph.D., učo 20846. Changed: 4/12/2023 09:35. -
ŠPERKA, Roman and Michal HALAŠKA. The Performance Assessment Framework (PPAFR) for RPA Implementation in a Loan Application Process using Process Mining. Information Systems and E-Business Management. Heidelber: Springer, 2023, vol. 21, No 2, p. 277-321. ISSN 1617-9846. Available from: https://doi.org/10.1007/s10257-022-00602-2.URL
RIV/47813059:19520/23:A0000382 Article in a journal. English. Germany.
Šperka, Roman (703 Slovakia, guarantor, belonging to the institution) -- Halaška, Michal (203 Czech Republic, belonging to the institution)
Keywords in English: Process mining; RPA; Simulation; Loan application
International impact: yes
Reviewed: yes
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 19/5/2023 16:37. -
ŠPERKA, Roman; Petr SUCHÁNEK; Jarmila DUHÁČEK ŠEBESTOVÁ; Radim DOLÁK; Tomáš BARČÁK; Radka BAUEROVÁ; Šárka ČEMERKOVÁ; Michal HALAŠKA; Radmila KRKOŠKOVÁ; Kateřina MATUŠÍNSKÁ; Jiří MAZUREK; Žaneta RYLKOVÁ and Šárka ZAPLETALOVÁ. 4th International Conference on Decision Making for Small and Medium-Sized Enterprises. Conference Proceedings. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2023, 264 pp. ISBN 978-80-7510-554-7.URL
English. Czech Republic.
Keywords in English: ADF test; Granger causality; macroeconomic variables; SME; VEC model
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 17:59. -
HALAŠKA, Michal and Pavel VAVRUŠKA. BRANDS, PRODUCTS AND ADVERTISING IN METAVERSE. Online. In Monika Prostináková Hossová, Martin Graca, Martin Solík. Marketing and Media Identity 2022: Metaverse is the New Universe. Trnava: Faculty of Mass Media Communication University of SS. Cyril and Methodius in Trnava, 2022, p. 80-103. ISBN 978-80-572-0297-4.URL
English. Slovakia.
Keywords in English: Advertising; Brand; Metaverse; Product; Virtual World
Type of proceedings: post-proceedings
Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 19:46. -
HALAŠKA, Michal and Roman ŠPERKA. Implications of the Exact Time Use for the Simulation of Business Processes’ Costs with the TDABC Approach. In Jezic, G., Chen-Burger, YH.J., Kusek, M., Šperka, R., Howlett, R.J., Jain, L.C. Smart Innovation, Systems and Technologies. Singapore: Springer, 2022, p. 267-276. ISSN 2190-3018. Available from: https://doi.org/10.1007/978-981-19-3359-2_23.URL
RIV/47813059:19520/22:A0000323 Proceedings paper. English. Singapore.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, guarantor, belonging to the institution)
Keywords in English: Business process simulation; Process mining; Cost systems; TDABC
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 20:38. -
ŠPERKA, Roman; Jindřich VANĚK and Michal HALAŠKA. Informační systémy: Distanční studijní text. 2nd ed. Karviná, 2021, 229 pp.
Name in Czech: Informační systémy: Distanční studijní text
Czech. Czech Republic.
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 2/4/2021 12:08. -
HALAŠKA, Michal and Roman ŠPERKA. TDABC and Estimation of Time Drivers Using Process Mining. In Jezic G., Chen-Burger J., Kusek M., Sperka R., Howlett R., Jain L. Smart Innovation, Systems and Technologies. Singapore: Springer, 2021, p. 489-499. ISSN 2190-3018. Available from: https://doi.org/10.1007/978-981-16-2994-5_41.URL
RIV/47813059:19520/21:A0000203 Proceedings paper. English. Singapore.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, guarantor, belonging to the institution)
Keywords in English: Process mining; TDABC; Costing systems; Time drivers; Loan process; Enterprise
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 5/8/2021 11:13. -
HALAŠKA, Michal. The importance of lifecycle extension model for implementation of RPA. In DUHÁČEK ŠEBESTOVÁ, J., ŠPERKA, R., SUCHÁNEK, P., ČEMERKOVÁ, Š., RYLKOVÁ, Ž., MATUŠÍNSKÁ, K., BAUEROVÁ, R., MAZUREK, J., DOLÁK, R. 3rd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 183-192. ISBN 978-80-7510-456-4.URL
Name (in English): The importance of lifecycle extension model for implementation of RPA
RIV/47813059:19520/21:A0000269 Proceedings paper. English. Czech Republic.
Halaška, Michal (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: business process analysis; information systems; process mining; RPA
Type of proceedings: post-proceedings
Reviewed: yes
Changed by: Ing. et Ing. Michal Halaška, Ph.D., učo 34141. Changed: 20/1/2022 13:46. -
HALAŠKA, Michal. Why should a time-driven activity-based costing approach be integrated with process mining? In DUHÁČEK ŠEBESTOVÁ, J., ŠPERKA, R., SUCHÁNEK, P., ČEMERKOVÁ, Š., RYLKOVÁ, Ž., MATUŠÍNSKÁ, K., BAUEROVÁ, R., MAZUREK, J., DOLÁK, R. 3rd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 173-182. ISBN 978-80-7510-456-4.URL
Name (in English): Why should a time-driven activity-based costing approach be integrated with process mining?
RIV/47813059:19520/21:A0000270 Proceedings paper. English. Czech Republic.
Halaška, Michal (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: ABC; costing systems; process mining; TDABC
Type of proceedings: post-proceedings
Reviewed: yes
Changed by: Ing. et Ing. Michal Halaška, Ph.D., učo 34141. Changed: 20/1/2022 13:46. -
HALAŠKA, Michal and Roman ŠPERKA. Importance of Process Flow and Logic Criteria for RPA Implementation. In Jezic G., Chen-Burger J., Kusek M., Sperka R., Howlett R., Jain L. Smart Innovation, Systems and Technologies. Singapore: Springer, 2020, p. 221-231. ISSN 2190-3018. Available from: https://doi.org/10.1007/978-981-15-5764-4_20.URL
RIV/47813059:19520/20:A0000135 Proceedings paper. English. Singapore.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, guarantor, belonging to the institution)
Keywords in English: RPA; Process mining; Process enhancement; Process analysis
International impact: yes
Reviewed: yes
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 14/11/2020 16:02. -
HALAŠKA, Michal and Roman ŠPERKA. Managing the Business Processes under the Influence of Industry 4.0: Case Study of Loan Application. International Journal of Business Information Systems. 2020, vol. 34, No 3, p. 312-329. ISSN 1746-0972. Available from: https://doi.org/10.1504/IJBIS.2020.108660.URL
RIV/47813059:19520/20:A0000146 Article in a journal. English. Netherlands.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, guarantor, belonging to the institution)
Keywords in English: BPM; Business process management; Industry 4.0; Model; PM; Process mining; Processes
International impact: yes
Reviewed: yes
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 3/11/2020 11:53. -
HALAŠKA, Michal and Roman ŠPERKA. Messaged Multi-agent System as a Tool for Strengthening Innovative Capabilities of Business Models. In Howlett R.J.,Jain L.C.,Sperka R.,Jezic G.,Kusek M.,Chen-Burger Y.-H.J.,Jain L.C.,Jain L.C.,Jain L.C. Smart Innovation, Systems and Technologies. Heidenberg: Springer Science and Business Media Deutschland GmbH, 2019, p. 355-365. ISSN 2190-3018. Available from: https://doi.org/10.1007/978-981-13-8679-4_29.URL
RIV/47813059:19520/19:A0000022 Proceedings paper. English. Germany.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, guarantor, belonging to the institution)
Keywords in English: Business model; Business process management; Process mining; Simulation
International impact: yes
Reviewed: yes
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 8/1/2020 19:54. -
HALAŠKA, Michal and Roman ŠPERKA. Performance of an Automated Process Model Discovery - the Logistics Process of a Manufacturing Company. Engineering Management in Production and Services. 2019, vol. 11, No 2, p. 106-118. ISSN 2543-6597. Available from: https://doi.org/10.2478/emj-2019-0014.URL
RIV/47813059:19520/19:A0000021 Article in a journal. English. Poland.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, guarantor, belonging to the institution)
Keywords in English: process mining; automated process discovery; simulation; agent-based simulation; ABS
Changed by: Ing. Petra Skoumalová, učo 50554. Changed: 21/4/2020 10:44. -
HALAŠKA, Michal and Roman ŠPERKA. The Impact of Redesign in Business Logic in Retail Business Models. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Proc. International conference on Decision making for Small and Medium-Sized Enterprises. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, p. 110-119. ISBN 978-80-7510-339-0.URL
RIV/47813059:19520/19:A0000023 Proceedings paper. English. Czech Republic.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, guarantor, belonging to the institution)
Keywords in English: agent-based modelling; business model; business processes; modelling
Changed by: Miroslava Snopková, učo 43819. Changed: 7/5/2020 14:14. -
HALAŠKA, Michal and Roman ŠPERKA. Advantages of Application of Process Mining and Agent-Based Systems in Business Domain. In Smart Innovation, Systems and Technologies. Heidelberg: Springer Nature, 2018, p. 177-186. ISBN 978-331992030-6.URL
Name (in English): Advantages of Application of Process Mining and Agent-Based Systems in Business Domain
RIV/47813059:19520/18:00011031 Proceedings paper. English.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, belonging to the institution)
Keywords in English: process mining; MAREA; multi-agent systems; business; model; business process
Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04. -
ŠPERKA, Roman and Michal HALAŠKA. Informační podpora činnosti firmy: Distanční studijní text. 2nd ed. Karviná, 2018, 172 pp.
Name in Czech: Informační podpora činnosti firmy: Distanční studijní text
Czech. Czech Republic.
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 3/4/2021 11:13. -
HALAŠKA, Michal and Roman ŠPERKA. Process Mining - the Enhancement of Elements of Industry 4.0. Online. In 2018 4th International Conference on Computer and Information Sciences: Revolutionising Digital Landscape for Sustainable Smart Society, ICCOINS 2018. Kuala Lumpur: Institute of Electrical and Electronics Engineers Inc., 2018, p. 49-53. ISBN 978-153864743-1.URL
Name (in English): Process Mining - the Enhancement of Elements of Industry 4.0
RIV/47813059:19520/18:00011060 Proceedings paper. English.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, belonging to the institution)
Keywords in English: Industry 4.0; business processes; process mining; model
Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04. -
ŠPERKA, Roman; Michal HALAŠKA and Miroslav DIŠEK. Techniky a nástroje v oblasti modelování podnikových procesů: Distanční studijní text. 2nd ed. Karviná, 2018, 192 pp.
Name in Czech: Techniky a nástroje v oblasti modelování podnikových procesů: Distanční studijní text
Czech. Czech Republic.
Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 3/4/2021 10:58. -
ŠPERKA, Roman; Michal HALAŠKA and Dalibor ŠIMEK. Techniky a nástroje v oblasti řízení podnikových procesů: Distanční studijní text. 1st ed. Karviná, 2018, 188 pp. ISBN 978-80-7510-312-3.
Name in Czech: Techniky a nástroje v oblasti řízení podnikových procesů: Distanční studijní text
Czech.
Reviewed: yes
Changed by: Mgr. Petra Višnická, učo 54899. Changed: 18/3/2020 13:03. -
HALAŠKA, Michal and Roman ŠPERKA. Exploration of New Paths in the Process Mining Practice - State of the Art. Online. In 10th International Scientific Conference - Karviná Ph.D. Conference on Business and Economics. Karvina: SU OPF Karviná, 2017, p. 38-51. ISBN 978-80-7510-265-2.URL
Name (in English): Exploration of New Paths in the Process Mining Practice - State of the Art
RIV/47813059:19520/17:00010901 Proceedings paper. English.
Halaška, Michal (203 Czech Republic, belonging to the institution) -- Šperka, Roman (703 Slovakia, belonging to the institution)
Keywords in English: Process mining; Stae of the art; Business process management; Industrial application
Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57. -
ŠPERKA, Roman and Michal HALAŠKA. The Impact of Advertising on Company KPIs and Customer Behavior in MAREA Simulation Model. In Decision making for Small and Medium-sized Enterprises. Karviná: SU OPF Karviná, 2017, p. 231-239. ISBN 978-80-7510-243-0.
Name (in English): The Impact of Advertising on Company KPIs and Customer Behavior in MAREA Simulation Model
RIV/47813059:19520/17:00010849 Proceedings paper. English.
Šperka, Roman (703 Slovakia, belonging to the institution) -- Halaška, Michal (203 Czech Republic, belonging to the institution)
Keywords in English: MAREA; trading process; simulation; marketing; campaign; business
Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57. -
ŠPERKA, Roman and Michal HALAŠKA. The Impact of Sales Service in MAREA Trading Simulation under Changing Environment Circumstances. EQUILIBRIUM. Quarterly Journal of Economics and Economic Policy. 2017, vol. 12, No 2, p. 355-371. ISSN 1689-765X.
Name (in English): The Impact of Sales Service in MAREA Trading Simulation under Changing Environment Circumstances
RIV/47813059:19520/17:00010830 Article in a journal. English. Poland.
Šperka, Roman (703 Slovakia, belonging to the institution) -- Halaška, Michal (203 Czech Republic, belonging to the institution)
Keywords in English: multi-agent system; simulation; model; trading; MAREA
Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.