Information System SU

Publication Records

česky | in English

Filter publications

    2023

    1. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market
      ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ, Radka BAUEROVÁ, Ondřej MIKŠÍK, Daniel KVÍČALA and Lucie VAVRUŠKOVÁ. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market. Cham: Springer, 2023, 108 pp. SpringerBriefs in Business. ISBN 978-3-031-23573-3. Available from: https://dx.doi.org/10.1007/978-3-031-23574-0.
      URL
      RIV/47813059:19520/23:A0000379 Book on a specialized topic. English. Switzerland.
      Zapletalová, Šárka (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Mikšík, Ondřej (203 Czech Republic, belonging to the institution) -- Kvíčala, Daniel (203 Czech Republic, belonging to the institution) -- Vavrušková, Lucie (203 Czech Republic, belonging to the institution)
      Keywords in English: eCommerce; Online Market; Digital Business; eBusiness; Digitalization; Online Groceries
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 7/3/2023 09:48.
      More: https://is.slu.cz/publication/67682/en
    2. REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE
      BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ. REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE. Online. In Roman Šperka, Petr Suchánek, Jarmila Duháček Šebestová, Radim Dolák, Tomáš Barčák, Radka Bauerová, Šárka Čemerková, Michal Halaška, Radmila Krkošková, Kateřina Matušínská, Jiří Mazurek, Žaneta Rylková, Šárka Zapletalová. 4th International conference on Decision making for Small and Medium- Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2023, p. 26-35. ISBN 978-80-7510-554-7.
      Odkaz na webovou stránku, ze které je dostupný plný text článku
      RIV/47813059:19520/23:A0000391 Proceedings paper. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Vavrušková, Lucie (203 Czech Republic, belonging to the institution)
      Keywords in English: Attitude; Consumer behaviour; Metaverse; Reference groups; Virtual reality
      Type of proceedings: post-proceedings
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 21:01.
      More: https://is.slu.cz/publication/70141/en
    3. ZKP v IS SU
      VAVRUŠKOVÁ, Lucie and Robert KEMPNÝ. ZKP v IS SU. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2023.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 11/10/2023 16:07.
      More: https://is.slu.cz/publication/71661/en

    2022

    1. Metaverse Opportunities from the Perspective of Consumer Segments
      VAVRUŠKOVÁ, Lucie and Radka BAUEROVÁ. Metaverse Opportunities from the Perspective of Consumer Segments. Online. In M. P. Hossová, M. Graca a M. Solík. Marketing Identity: Metaverse is the New Universe. Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2022, p. 353-366. ISBN 978-80-572-0297-4.
      English. Slovakia.
      Keywords in English: Consumer behaviour; Metaverse; Segmentation; Virtual Environment; Virtual Reality
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 10/7/2023 20:29.
      More: https://is.slu.cz/publication/70142/en

    2021

    1. Changes in Online Grocery Shopping: The New Normal for Generation Z?
      BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ. Changes in Online Grocery Shopping: The New Normal for Generation Z? Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius, 2021, p. 15-25. ISBN 978-80-572-0220-2.
      Odkaz na sborník
      English. Slovakia.
      Keywords in English: Consumer Behaviour; Generation Z; Grocery shopping; Retailing
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 21/1/2022 12:53.
      More: https://is.slu.cz/publication/56761/en
Displayed: 3/5/2024 20:55