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    2024

    1. USE AND MEANING OF THE WEB PORTAL ´KURZURLAUB.AT´ FOR PROMOTING ACCOMMODATION SERVICES
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. USE AND MEANING OF THE WEB PORTAL ´KURZURLAUB.AT´ FOR PROMOTING ACCOMMODATION SERVICES. Online. In Dr hab. Izabela Michalska Dudek, p rof. UEW, Dr hab. Piotr Gryszel, prof. UEW. 11TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS CURRENT TRENDS IN SPA, HOTEL AND TOURISM “Tourism in times of dynamic changes in the environment”. Jelenia Gora: Wroclaw University of Economics and Business Wrocław 2023, 2024, p. 11-21. ISBN 978-83-67899-21-5.
      Name in Czech: USE AND MEANING OF THE WEB PORTAL ´KURZURLAUB.AT´ FOR PROMOTING ACCOMMODATION SERVICES
      Name (in English): USE AND MEANING OF THE WEB PORTAL ´KURZURLAUB.AT´ FOR PROMOTING ACCOMMODATION SERVICES
      RIV/47813059:19520/24:A0000429 Proceedings paper. English.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: Communication; Communication of resilient tourism products; Marketing communication; Web portal;
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 28/3/2024 09:20.
      More: https://is.slu.cz/publication/75762/en

    2023

    1. Creation of Cultural Values in Communication as a Challenge for Czech Beer Brands
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. Creation of Cultural Values in Communication as a Challenge for Czech Beer Brands. Acta academica karviniensia. Karviná, 2023, vol. 23, No 1, p. 5-18. ISSN 1212-415X.
      URL
      Name (in English): Creation of Cultural Values in Communication as a Challenge for Czech Beer Brands
      RIV/47813059:19520/23:A0000383 Article in a journal. English. Czech Republic.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: brand; communication; connotation; cultural; stereotype;
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 18:22.
      More: https://is.slu.cz/publication/69601/en
    2. Cultural history as Part of Stereotypes of Selected Beer Brands in the Czech Republic, Germany and Poland
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. Cultural history as Part of Stereotypes of Selected Beer Brands in the Czech Republic, Germany and Poland. Online. In Scholz, Petr. Aktuální problémy cestovního ruchu „Historie jako součást produktů cestovního ruchu“ Recenzovaný sborník z mezinárodní konference Jihlava 15. března – 16. března 2023. Jihlava: VŠp Jihlava, 2023, p. 32-41. ISBN 978-80-88064-68-8.
      URL
      Name (in English): Cultural history as Part of Stereotypes of Selected Beer Brands in the Czech Republic, Germany and Poland
      RIV/47813059:19520/23:A0000384 Proceedings paper. English. Czech Republic.
      Bobáková, Hanne-Lore (203 Czech Republic, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: Advertising History Persuasion Stereotypes
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: PhDr. Janusz Karpeta, Ph.D., učo 48745. Changed: 1/6/2023 09:41.
      More: https://is.slu.cz/publication/69602/en
    3. The importance of social behavior in the tourism - a case study from Karvina, Moravian-Silesian Region, Czechia
      KAJZAR, Patrik and Hanne-Lore BOBÁKOVÁ. The importance of social behavior in the tourism - a case study from Karvina, Moravian-Silesian Region, Czechia. International journal of innovative research and scientific studies. Innovative Research Publishing, 2023, vol. 6, No 3, p. 694-701. ISSN 2617-6548. Available from: https://dx.doi.org/10.53894/ijirss.v6i3.1794.
      URL
      RIV/47813059:19520/23:A0000386 Article in a journal. English. United States of America.
      Kajzar, Patrik (203 Czech Republic, guarantor, belonging to the institution) -- Bobáková, Hanne-Lore (203 Czech Republic, belonging to the institution)
      Keywords in English: Attitudes; Politeness; Semantic differential; Social etiquette; Sustainability; Tourism.
      Changed by: Ing. Patrik Kajzar, Ph.D., učo 17240. Changed: 7/8/2023 10:07.
      More: https://is.slu.cz/publication/69741/en

    2022

    1. New possibilies of Communication of E-shops and their importance
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. New possibilies of Communication of E-shops and their importance. Nová filologická revue. 2022, Vol. 14, No. 1 (2022), p. 156-174, 183 pp. ISSN 1338-0583.
      URL URL
      Name in Czech: Nové možnosti komunikace e-shopů a jejich význam
      Name (in English): New possibilies of Communication of E-shops and their importance
      RIV/47813059:19520/22:A0000325 Article in a journal. English. Slovakia.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: advertising advertising discourse participation persuasion
      Reviewed: yes
      Changed by: PhDr. Janusz Karpeta, Ph.D., učo 48745. Changed: 31/8/2022 09:43.
      More: https://is.slu.cz/publication/62161/en

    2021

    1. Czech and Slovak Students´Attitudes to Cultural and Religious Diversity
      BOBÁKOVÁ, Hanne-Lore, Krystyna HEINZ and Norbert BETÁK. Czech and Slovak Students´Attitudes to Cultural and Religious Diversity. Online. In IATED. EDULEARN21 Proceedings. Palma de Majorca: IATED Academy, 2021, p. 6738-6746. ISBN 978-84-09-31267-2.
      Name in Czech: Postoje českých a slovenských studentů k kulturní a náboženské diverzitě
      Name (in English): Czech and Slovak Students´Attitudes to Cultural and Religious Diversity
      RIV/47813059:19520/21:A0000233 Proceedings paper. English. Spain.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution) -- Heinz, Krystyna (203 Czech Republic, belonging to the institution) -- Beták, Norbert (703 Slovakia)
      Keywords in English: attitudes; cultural and religious diversity
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2022 17:23.
      More: https://is.slu.cz/publication/54742/en
    2. Living and Working ina Multicultural Society
      HEINZ, Krystyna, Hanne-Lore BOBÁKOVÁ and Zuzana SÁNDOROVÁ. Living and Working ina Multicultural Society. Online. In International Conference The Future of Education. International Conference The Future of Education Hybrid Conference. 12th ed. Florence: Filodiritto Editore, 2021, p. 519-526. ISBN 979-12-80225-23-8. Available from: https://dx.doi.org/10.26352/F701_2384-9509.
      URL
      Name in Czech: Život a práce v multikulturní společnosti
      Name (in English): Living and Working ina Multicultural Society
      RIV/47813059:19520/21:A0000232 Proceedings paper. English. Italy.
      Heinz, Krystyna (203 Czech Republic, belonging to the institution) -- Bobáková, Hanne-Lore (203 Czech Republic, belonging to the institution) -- Sándorová, Zuzana (703 Slovakia, guarantor)
      Keywords in English: Students´ attitudes; multicultural society
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2022 17:19.
      More: https://is.slu.cz/publication/54681/en
    3. The Use of Online Education by the Czech Population in the European Context
      BOBÁKOVÁ, Hanne-Lore and Martina CHYLKOVÁ. The Use of Online Education by the Czech Population in the European Context. International Journal of Research in E-Learning. 2021, vol. 2021, No 7, p. 1-13, 14 pp. ISSN 2543-6155. Available from: https://dx.doi.org/10.31261/IJREL.2021.7.1.08.
      URL
      RIV/47813059:19520/21:A0000231 Article in a journal. English. Poland.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution) -- Chylková, Martina (203 Czech Republic, belonging to the institution)
      Keywords in English: competence; computer skill; internet skill; online education; sociability
      International impact: yes
      Reviewed: yes
      Changed by: Mgr. Martina Chylková, učo 50254. Changed: 9/12/2021 10:01.
      More: https://is.slu.cz/publication/54301/en
    4. Use of stereotypes as a communication tool to support the brand – case study of the Polish and the Czech brand of beer
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. Use of stereotypes as a communication tool to support the brand – case study of the Polish and the Czech brand of beer. Online. In 3rd International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2021. 3rd International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2021. Karviná: Karviná: Silesian University in Opava, SBA in Karviná, 2021, p. 87-94. ISBN 978-80-7510-456-4.
      URL
      Name (in English): Use of stereotypes as a communication tool to support the brand – case study of the Polish and the Czech brand of beer
      RIV/47813059:19520/21:A0000236 Proceedings paper. English. Czech Republic.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: advertising discourse linguistic view of the world stereotype
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2022 14:11.
      More: https://is.slu.cz/publication/54942/en

    2020

    1. Perception of crisis communication, ways of reactions and emotions in crisis situations
      BOBÁKOVÁ, Hanne-Lore. Perception of crisis communication, ways of reactions and emotions in crisis situations. Studia Turistica. Jihlava: Vysoká škola polytechnická Jihlava, 2020, vol. 2020, No 3, p. 9-15. ISSN 1804-252X.
      URL URL
      Name (in English): Perception of crisis communication, ways of reactions and emotions in crisis situations
      RIV/47813059:19520/20:A0000193 Article in a journal. English. Czech Republic.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: crisis communication; communication; emotions; crisis situations;
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2022 14:22.
      More: https://is.slu.cz/publication/45400/en
    2. Students´ Attitudes to Cultural and Religious Diversity and Changing Conditions on Labour Market and in Education System
      BOBÁKOVÁ, Hanne-Lore and Krystyna HEINZ. Students´ Attitudes to Cultural and Religious Diversity and Changing Conditions on Labour Market and in Education System. Casalc Review. Brno: Centrum pro jazykové vzdělávání MU, 2020, vol. 10, 1 (2020), p. 125-138. ISSN 1804-9435. Available from: https://dx.doi.org/10.5817/CASALC2020-1-10.
      URL
      Name in Czech: Postoje studentů ke kulturní a náboženské diverzitě a měnícím se podmínkám na trhu práce a ve vzdělávacím systému
      Name (in English): Students´ Attitudes to Cultural and Religious Diversity and Changing Conditions on Labour Market and in Education System
      English. Czech Republic.
      Keywords in English: diversity ;students´attitudes; labour marke;t education system
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 22:33.
      More: https://is.slu.cz/publication/45383/en

    2019

    1. Communication of Hotels in Velké Karlovice Area
      BOBÁKOVÁ, Hanne-Lore and Svatopluk STANIEK. Communication of Hotels in Velké Karlovice Area. Nová filologická revue. 2019, vol. 2019, No 1, p. 54-70. ISSN 1338-0583.
      URL
      Name in Czech: Komunikace hotelů v oblasti Velkých Karlovic
      Name (in English): Communication of Hotels in Velké Karlovice Area
      English. Slovakia.
      Keywords in English: communication hotel communication language advertising text function
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 22:59.
      More: https://is.slu.cz/publication/32880/en
    2. Krizová komunikace: Distanční studijní text (Crisis communication)
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. Krizová komunikace: Distanční studijní text (Crisis communication). 1st ed. Karviná: SLU OPF, 2019, 131 pp. ISBN 978-80-7510-378-9.
      Name in Czech: Krizová komunikace: Distanční studijní text
      Name (in English): Crisis communication
      Czech.
      Keywords in English: crisis crisis communication
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 11:36.
      More: https://is.slu.cz/publication/33755/en
    3. Ways to communicate advertising on examples of courtesy communication in advertising slogans.
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. Ways to communicate advertising on examples of courtesy communication in advertising slogans. Online. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková and R. Dolák (eds.). 2nd International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2019. Karviná: Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2019, p. 27-33. ISBN 978-80-7510-339-0.
      Name (in English): Ways to communicate advertising on examples of courtesy communication in advertising slogans.
      English. Czech Republic.
      Keywords in English: advertising communication theory of courtesy courtesy slogan
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 22:55.
      More: https://is.slu.cz/publication/40560/en

    2018

    1. Komunikační dovednosti v cestovním ruchu: Distanční studijní text (Communication Skills in Tourism Student Support Material)
      BOBÁKOVÁ, Hanne-Lore and Martina CHYLKOVÁ. Komunikační dovednosti v cestovním ruchu: Distanční studijní text (Communication Skills in Tourism Student Support Material). 1st ed. Karviná, 2018, 139 pp. ISBN 978-80-7510-291-1.
      Name in Czech: Komunikační dovednosti v cestovním ruchu: Distanční studijní text
      Name (in English): Communication Skills in Tourism Student Support Material
      Czech.
      Keywords in English: Communication communication skills persuasion argument manipulation persuasion asking questions
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 22:00.
      More: https://is.slu.cz/publication/38181/en

    2017

    1. Cizojazyčná příprava NJ 1 - Wirtschaftsdeutsch 1: Distanční studijní text
      BOBÁKOVÁ, Hanne-Lore. Cizojazyčná příprava NJ 1 - Wirtschaftsdeutsch 1: Distanční studijní text. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2017.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 3/5/2024 10:59.
      More: https://is.slu.cz/publication/29647/en
    2. Faktory ovlivňující kvalitu výuky (Quality of foreign language teaching)
      BOBÁKOVÁ, Hanne-Lore. Faktory ovlivňující kvalitu výuky (Quality of foreign language teaching). CASALC Review. 2017, vol. 7, No 2, p. 5-13. ISSN 1804-9435.
      Name in Czech: Faktory ovlivňující kvalitu výuky
      Name (in English): Quality of foreign language teaching
      RIV/47813059:19520/17:00010940 Article in a journal. Czech. Czech Republic.
      Bobáková, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: quality; education; foreign language; motivation
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:58.
      More: https://is.slu.cz/publication/35962/en
    3. Students Attitudes to Culture and Religion Diversity and Changing Conditions on Labour Market and in Education System
      BOBÁKOVÁ, Hanne-Lore and Krystyna HEINZ. Students Attitudes to Culture and Religion Diversity and Changing Conditions on Labour Market and in Education System. Nová filologická revue. 2017, vol. 9, No 2, p. 16-34. ISSN 1338-0583.
      Name (in English): Students Attitudes to Culture and Religion Diversity and Changing Conditions on Labour Market and in Education System
      RIV/47813059:19520/17:00010941 Article in a journal. English. Slovakia.
      Bobáková, Hanne-Lore (203 Czech Republic, belonging to the institution) -- Heinz, Krystyna (203 Czech Republic, belonging to the institution)
      Keywords in English: Attitudes; culture; religion; labour market; education
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:58.
      More: https://is.slu.cz/publication/35963/en
    4. TEACHERS' COMPETENCES AND THEIR IMPACT ON THE EVALUATION OF TEACHING
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. TEACHERS' COMPETENCES AND THEIR IMPACT ON THE EVALUATION OF TEACHING. International Journal of Research in E-Learning. 2017, vol. 2, Vol.2 (2), p. 51-61, 10 pp. ISSN 2543-6155.
      Name (in English): TEACHERS' COMPETENCES AND THEIR IMPACT ON THE EVALUATION OF TEACHING
      RIV/47813059:19520/17:00010877 Article in a journal. English. Poland.
      Bobáková, Hanne-Lore (203 Czech Republic, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: competences; teacher; assessment of teaching; eLearning; full-time study; teaching of foreign languages
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35918/en
    5. THE DEVELOPMENT OF TOURIST JOURNEYS IN GERMANY, AUSTRIA, POLAND, SLOVAKIA AND THE CZECH REPUBLIC
      BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. THE DEVELOPMENT OF TOURIST JOURNEYS IN GERMANY, AUSTRIA, POLAND, SLOVAKIA AND THE CZECH REPUBLIC. Czech Hospitality and Tourism Papers. Praha: Vysoká škola hotelová v Praze 8, 2017, 28/2017, Volume XIII., p. 66-77. ISSN 1801-1535.
      Name (in English): THE DEVELOPMENT OF TOURIST JOURNEYS IN GERMANY, AUSTRIA, POLAND, SLOVAKIA AND THE CZECH REPUBLIC
      RIV/47813059:19520/17:00010876 Article in a journal. English. Czech Republic.
      Bobáková, Hanne-Lore (203 Czech Republic, belonging to the institution) -- Karpeta, Janusz (203 Czech Republic, belonging to the institution)
      Keywords in English: tourism; tourist journeys; the Czech Republic; Slovakia; Germany; Austria; Poland
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35917/en
Displayed: 6/5/2024 02:44