PEMBPMPU Marketing of Purchasing

School of Business Administration in Karvina
Summer 2018
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: z (credit).
doc. Ing. Martin Klepek, Ph.D. (lecturer)
doc. Ing. Martin Klepek, Ph.D. (seminar tutor)
Ing. Veronika Kopřivová, Ph.D. (seminar tutor)
Guaranteed by
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.
MARBAMAR Marketing || MARBEMAR Marketing || MARBKMAR Marketing || MARBPMAR Marketing || PEMBAMAG Marketing || PEMBAMAR Marketing || PEMBEMAR Marketing || PEMBKMAG Marketing || PEMBKMAR Marketing || PEMBKMKT Marketing || PEMBPMAG Marketing || PEMBPMAR Marketing || PEMBPMKT Marketing
Successfull completion of course is conditioned by successfully passing of the basic course Marketing.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The purchasing marketing is based on a different principle than sales marketing. It must be focused on the differences of the purchasing process in B2B market. The aim of the course is to familiarize students with the use of specific methods that are used in the purchasing process, especially in B2B markets. It will be explained the specifics of purchasing marketing tools and purchasing strategies, including electronic shopping.
  • 1.Basic tasks and objectives of purchase
    2.Specifics of organizations purchasing markets
    3.Basic models of buying behavior of organizations
    4.Shopping Centre and the new trends in shopping behavior modeling
    5.Marketing concept of purchase
    6.Purchasing marketing research
    7.Strategic plan creating
    8.Decisions making about needs
    9.Methods of improving material flows
    10.Purchasing management
    11.The buyer´s personality
    12.The supplier´s personality
    13.The electronic shopping
    required literature
  • HECZKOVÁ, M. a P. SÝKOROVÁ. Nákupní marketing. Karviná: SU OPF, 2013. ISBN 978-80-7248-983-1. info
  • BENTON, W.C. Purchasing and Supply Chain Management. London: Irwin: Mc Graw-Hill, 2009. ISBN 978-00-712-8913-9. info
  • KAPLAN, M., ZRNÍK, J. a KOL. Firemní nákup a e-aukce. Praha: Grada Publishing, 2007. ISBN 978-80-247-2002-9. info
  • KOTLER, P. a W. PFOERTSCH. Brand Management. 2006. ISBN 9783540447290. info
    recommended literature
  • MATUŠÍNSKÁ, K. a M. STOKLASA. Marketing in Theory and Practice. Karviná: OPF Karviná, 2012. info
  • FIALA, P. Dynamické dodavatelské sítě. Praha: Profesional Publishing, 2010. ISBN 978-80-741-023-2. info
  • KOTLER, P., KELLER, K. L. Marketing management (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-1359-5. info
  • KOTLER, P., WONG, V., SAUNDERS, J., ARMSTRONG, G. Moderní marketing (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-1545-2. info
  • TOMEK, G., VÁVROVÁ, V. Řízení výroby a nákupu (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-1479-0. info
  • NENADÁL, J. Management partnerství s dodavateli - Nové perspektivy firemního nakupování. Praha: Management Press, 2006. ISBN 80-7261-152-6. info
Teaching methods
Skills demonstration
Seminar classes
Assessment methods
Language of instruction
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Attendance in seminars 60 %, seminar paper, course credit test
ActivityDifficulty [h]
Ostatní studijní zátěž50
The course is also listed under the following terms Summer 2016, Summer 2017, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, summer 2024.
  • Enrolment Statistics (Summer 2018, recent)
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