PEMNAKRI Crisis Management

School of Business Administration in Karvina
Winter 2017
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: zk (examination).
Ing. Werner Bernatík, Ph.D. (lecturer)
Ing. Werner Bernatík, Ph.D. (seminar tutor)
Guaranteed by
Ing. Werner Bernatík, Ph.D.
Department of Business Economics and Management - School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of this course is to provide students with the necessary knowledge in a comprehensive way to enable their better orientation in a relatively complex area of Crisis Management (CRI) and enable them to apply their obtained knowledge in potential practice. The course presents relevant information about principles of Crisis Management and its role in enterprises and other organizations (like municipalities, etc.), stresses the importance of managing of crises procedures and crisis leadership within organizations both in Czech and international subjects worldwide. Also, the goal of the course is to put emphasis on systemic relations and consequences of procedures and methods used within crisis management in companies while pointing out the relations and consequences of risk management as well as to present the examples of successful crisis management, too.
  • Fundamentals of Crisis Management
    Identification the Crisis Management Issues, Types of Crises, Crisis Prevention and Planning,
    The Importance of Crisis Management, Identification of Crises, Crisis Definitions, Crisis Management and C-Suite, Anatomy of a Crisis, The Prodromal, Acute and Chronic Crisis Stages, The Crisis Resolution Stage; Crisis Prevention, Contingency Planning, Organizing a Planning Team, Assess and Scope of the Problem, Planning and Testing, Anticipating Crises
    Crisis Recognition, Crisis Training, Crisis Resolution, Forecasting and Intervention
    Different Warning Signals, Attitude Adjustments, Understanding the Crisis, Drills and Response, Types of Crisis Drills, Using the Crisis Impact Scale, Crisis-Plotting Grid and Crisis Barometer, Crisis Management Plans, Identifying the Crisis, Isolating the Crisis, Managing the Crisis, Use Project Management Techniques
    Crisis Management and the Law, Crisis Management and the Publicly Owned Company
    Integrating Crisis Management and Legal Strategy, Legal vs. Crisis Management Debate
    The Communications Pros and Cons of Public Companies, How to Respond to a Crisis, The Danger of Ignoring Threats, Mergers and Acquisitions
    Cultural Issues in Crisis Management, Crisis Communications
    Crisis Communication Strategies, Internal and External Crisis Communications, Issues Management, Crisis Litigation, Crisis-Induced Stress, The Blame Game, Protecting the Brand, Crisis Communication for Publicly Traded Companies, Crisis Communications Plans, Controlling the Message, Handling a Hostile Press, Mastering the Media
    Crisis Management Tools, Crisis Management Consultants, Special Risks of Crisis Management
    Connectivity and Accessibility, Emergency Preparedness Checklist for Small Businesses, Hiring a Crisis Management Consultant, Decision Making under Crisis-Induced Stress, The Performance/Anxiety Curve, Tree Diagrams for Choice, Vigilance, Hypervigilance, Unconflicted Adherence, Unconflicted Change, Defensive Avoidance, Systematic Program of Crisis Avoidance
    Learning from the Crisis Experience
    Moral Imperative and the Future of Crisis Management, The Future of Crisis Management, Managing Hostile Takeovers, When Targeted by Activists, When Targeted by an Official Investigation, Record the Crisis Response, Rising to the Occasion
    required literature
  • FINK, S. Crisis Communications: The Definitive Guide to Managing the Message. New York: McGraw-Hill, 2013. ISBN 978-0-07-179921-8. info
  • BERNSTEIN, J. Manager´s Guide to Crisis Management. New York: McGraw-Hill, 2011. ISBN 978-0-07-176949-5. info
  • LUECKE, R. Crisis Management: Master the Skills to Prevent Disasters. Boston: Harvard Business School Press, 2004. ISBN 978-1-59139-437-2. info
    recommended literature
  • JORDAN-MEIER, J. The Four Stages of Highly Effective Crisis Management. Boca Raton: CRC Press, 2011. ISBN 978-1-4398-5373-3. info
  • FINK, S. Crisis Management: Planning for the Inevitable. Lincoln: iUniverse, 2002. ISBN 978-0-595-09079-2. info
  • MITROFF, I. I., PEARSON, CH. M., HARRINGTON, L. K. The Essential Guide to Managing Corporate Crises. Oxford: Oxford University Press, 1996. ISBN 978-0195097443. info
Teaching methods
One-to-One tutorial
Skills demonstration
Seminar classes
Students' self-study
Assessment methods
Language of instruction
Further Comments
The course can also be completed outside the examination period.
Teacher's information
Attendance in seminars 60 %, seminar paper, defence of seminar paper, discussion, final combined exam
The course is also listed under the following terms Winter 2016, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022.
  • Enrolment Statistics (Winter 2017, recent)
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