MU11163 Marketing

Mathematical Institute in Opava
Winter 2016
Extent and Intensity
2/1/0. 3 credit(s). Type of Completion: z (credit).
Ing. Jana Křížová (lecturer)
Ing. Jana Křížová (seminar tutor)
Guaranteed by
Ing. Josef Zemek
Mathematical Institute in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the subject is to learn basic information about marketing.
  • 1. Introduction to marketing, practice
    2. Marketing environment, market, practice
    3. Marketing information system, introduction to marketing research, practice
    4. Marketing research, information discovery, practice
    5. Buyer behavior in consumer and business markets, practice
    6. Segmentation, practice
    7. Introduction to marketing mix, practice
    8. Product and price, practice
    9. Distribution and promotion, practice
    10. Final classification
    recommended literature
  • J. Zemek. Marketing. SU Opava, 2007. info
  • J. Zemek. Marketing - cvičení. SU Opava, 2007. info
  • H. Horáková. Strategický marketing. Praha: Grada Publishing, 2003. info
  • S. Majaro. Základy marketingu. Praha, 1996. ISBN 80-7169-297-2. info
  • E. J. Mc Carhy, W. D. Perreault. Základy marketingu. Praha, 1995. ISBN 80-85605-29-5. info
  • P. Kotler. Marketing a management. Praha, 1992. ISBN 80-85605-08-2. info
Language of instruction
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Learning outcomes and competences:
Basic orientation in marketing terms and practical application of learned skills in business plans design.
Classification criteria:
An essay on the topic selected by the course teacher.

ActivityDifficulty [h]
Domácí příprava na výuku20
The course is also listed under the following terms Winter 1999, Winter 2000, Winter 2001, Winter 2002, Winter 2003, Winter 2004, Winter 2005, Winter 2006, Winter 2007, Winter 2008, Winter 2009, Winter 2010, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2022, Winter 2023.
  • Enrolment Statistics (Winter 2016, recent)
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