CVABAICO Intercultural Communication

Obchodně podnikatelská fakulta v Karviné
zima 2026
Rozsah
1/1/0. 5 kr. Ukončení: zk.
Vyučující
Mgr. Martina Chylková (přednášející)
Ing. Patrik Kajzar, Ph.D. (přednášející)
Garance
Ing. Patrik Kajzar, Ph.D.
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: Mgr. Klára Václavínková
Rozvrh
Po 12:15–13:00 B308
  • Rozvrh seminárních/paralelních skupin:
CVABAICO/01: Út 29. 9. 13:55–14:40 D036, P. Kajzar
CVABAICO/02: Po 13:05–13:50 B308, M. Chylková
CVABAICO/03: St 10:35–11:20 VD106, M. Chylková
Předpoklady
FAKULTA(OPF) && TYP_STUDIA(B) && ((FORMA(P) && (ROCNIK(2) || ROCNIK(3))) || FORMA(Z))
None.
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 79 stud.
Momentální stav registrace a zápisu: zapsáno: 24/79, pouze zareg.: 2/79
Mateřské obory/plány
Cíle předmětu
Aim of the subject is to help students' understannd how to apply the necessary skills to conceptualising, investigating, analysing and appraising intercultural communication in business and professional contexts.
Výstupy z učení
The student can define intercultural communication, explain specifics of the intercultural communication, name culture values and apply their impact on communication in marketing, explain various definitions of culture, describe specifics of selected cultures, specify national identity, describe cultural dimensions, explain specifics of the Hofstede´s cultural dimensions, describe issues of culture and reverse culture shock, state the difference between verbal and non-verbal communication, specify barriers of communication, define the types of business communication and improve the skills for giving presentations, use the beneficial phrases for telephone conversations, manage video conferencing, define business etiquette, acquire skills for meeting people, develop skills in small talk, understand the differences in cultures when meeting people, gain skills needed for meetings, acquire the tips on what to include in an agenda, discuss types of negotiations, practise how to be effective in negotiations, enlarge negotiation vocabulary and phrases, the student can write a CV, create a cover letter, write emails. reports, understand how to handle complaints, state main points of international advertising, search for job advertising.
Osnova
  • 1. Culture specifics of international communication in marketing
  • Intercultural communication and its specifics. Language and culture. Culture values and their impact on communication in marketing. Culture dimensions and their practical application in marketing. Case studies illustrating various aspects of culture dimensions.
  • 2. Business Organization and Culture, Division of Cultures
  • Defining culture. Cultural and cross-cultural awareness. Types of culture. National identity. Division according to Hofstede, Trompenaars, and Lewis.
  • 3. Verbal and Non-Verbal Communication, Effective Communication Listening skills. Oral communication skills. Reading skills.
  • Effective writing skills. Personal Appearance, gestures, and postures. Body and time language. Facial expression. Eye contacts. Essentials of effective communication. Communication techniques. Barriers to communication.
  • 4. Communication as skill for career and Cross-Cultural Communication
  • Business communication. Presentation skills. Telephone skills. Time and stress management. Soft skills. The Czech and Slovak Business culture. Specifics of chosen countries.
  • 5. Business etiquette
  • Status and formality. The first impression. Communication style. Dress code. Greetings. Introduction. Personal space. Business cards. Small talk. Having lunch or dinner. Drinks.
  • 6. Meetings and negotiations
  • Preparation. Agenda. Communication. Content. Process. Culture differences. Agreement. Disagreement. Conclusion. Tasks. Relationship building. Rules of negotiating in a different culture. Body language. Useful phrases.
  • 7. Written communication
  • Applying for a job. CV. Cover letter. Email application. Reporting to the manager. Solving complaints. Advertising. Producing a questionnaire.
Literatura
    povinná literatura
  • HEINZ, K., 2014. Intercultural Communication. Karviná: SU OPF. ISBN 978-80-7510-018-4.
  • KAJZAR, Patrik a Martina CHYLKOVÁ. Intercultural Communication: Distance learning study materials. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024. info
  • QUINTANILLA, K. M. and S. T. WAHL, 2011. Business and Professional Communication. Los Angeles: Sage Publications, Inc. ISBN 978-1-4129-6472-2.
    doporučená literatura
  • CROUCHER, S. M., 2017. Global Perspectives on Intercultural Communication. New York and London: Taylor & Francis. ISBN 9781317506539.
  • JACKSON, J., 2019. Introducing Language and Intercultural Communication. ‎ Routledge. ISBN 978-1138481619.
  • TING-TOOMEY, S. and CHUNG, L., 2021. Understanding Intercultural Communication. Oxford University Press. ISBN 978-0190297442.
  • TULEJA, E. A., 2016. Intercultural Communication for Global Business: How leaders communicate for success. ‎ Routledge. ISBN 978-1138932845 doporučená literatura
Výukové metody
Frontal teaching, teamwork,  cooperative and  collaborative learning,  case-based learning, guided discussion
Metody hodnocení
Seminar work, 2 ongoing tests, presentation and final oral exam.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2019, léto 2021, zima 2021, léto 2022, zima 2022, léto 2023, zima 2023, léto 2024, zima 2024, zima 2025.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.slu.cz/predmet/opf/zima2026/CVABAICO