Progression through the study plan
OPF MARk Marketing
Name in Czech: Marketing
Bachelor's combined single-subject, language of instruction: Czech
Included in the programme: OPF B_MAR Marketing
Bachelor's combined single-subject, language of instruction: Czech
Included in the programme: OPF B_MAR Marketing
Recommended progression through the study plan
Povinné předměty programu MAR Bc. komb.
| Code | Name | Type of Completion | Credits | Term | Specialization |
| OPF:PEMBKMKT | Marketing | zk | 5 | 1 | Z |
| OPF:PEMBKEPO | Economy of Enterprise | zk | 5 | 1 | Z |
| OPF:INMBKINF | Informatics | zk | 4 | 1 | - |
| OPF:INMBKKME | Quantitative Methods in Economic Practice | zk | 6 | 1 | - |
| OPF:EVSBKZMIP | Basics of microeconomics for practice | zk | 5 | 1 | Z |
| OPF:PEMBKMKV | Marketing Research | zk | 5 | 2 | Z |
| OPF:PEMBKMNM | Management | zk | 5 | 2 | - |
| OPF:FIUBKFVP | Finance in Business | zk | 5 | 2 | Z |
| OPF:EVSBKZMAP | Basics of macroeconomics for practice | zk | 5 | 2 | Z |
| OPF:PEMBKPEP | Law in Economic Practice | zk | 5 | 3 | - |
| OPF:PEMBKKPD | Communication and presentation skills | z | 4 | 3 | P |
| OPF:PEMBKEKO | Economics of Trade | zk | 5 | 3 | P |
| OPF:PEMBKVMC | Relationship Marketing and CRM | zk | 5 | 3 | P |
| OPF:PEMBKIPC | Corporate Information Support | zk | 5 | 4 | Z |
| OPF:PEMBKSLU | Marketing of Services | zk | 5 | 4 | P |
| OPF:FIUBKDVP | Taxes in business | zk | 5 | 4 | - |
| OPF:INMBKBOI | Business on the Internet | zk | 5 | 4 | - |
| OPF:PEMBKMKK | Marketing Communication | zk | 6 | 5 | P |
| OPF:PEMBKEMA | E-marketing | zk | 5 | 5 | P |
| OPF:PEMBKDSS | Website Design and Management | z | 5 | 5 | P |
| OPF:OPFBKBPS | Bachelor Thesis Seminar | z | 5 | 5 | - |
| OPF:PEMBKMEM | Media Marketing | zk | 5 | 6 | - |
| OPF:OPFBKPRX | Specialized Practice | z | 18 | 6 | - |
| OPF:OPFBKBPP | Bachelor Thesis | z | 10 | 6 | - |
| 138 credits |
Cizojazyčná příprava Bc. komb.
Cizojazyčná příprava Bc. komb. - angličtina
| Code | Name | Type of Completion | Credits | Term | Specialization |
| OPF:CVABKJA1 | English 1 | z | 2 | 2 | - |
| OPF:CVABKJA2 | English 2 | z | 2 | 3 | - |
| OPF:CVABKJA3 | English 3 | z | 3 | 4 | - |
| OPF:CVABKJA4 | English 4 | z | 3 | 5 | - |
| 10 credits |
Cizojazyčná příprava Bc. komb. - němčina
| Code | Name | Type of Completion | Credits | Term | Specialization |
| OPF:CVABKJN1 | German 1 | z | 2 | 2 | - |
| OPF:CVABKJN2 | German 2 | z | 2 | 3 | - |
| OPF:CVABKJN3 | German 3 | z | 3 | 4 | - |
| OPF:CVABKJN4 | German 4 | z | 3 | 5 | - |
| 10 credits |
Povinně volitelné předměty programu MAR Bc. komb.
| Code | Name | Type of Completion | Credits | Term | Specialization |
| OPF:PEMBKPDK | Entrepreneurship | zk | 5 | 3 | - |
| OPF:PEMBKHRM | Human Resources Management | zk | 5 | 3 | - |
| OPF:CVABKCMA | Tourism Marketing | zk | 6 | 4 | - |
| OPF:CVABKCSP | Diplomatic Protocol and Etiquette | zk | 5 | 5 | - |
| OPF:CVABAICOK | Intercultural Communication | zk | 5 | 5 | - |
| OPF:EVSBKPSO | Personality Psychology | zk | 5 | 5 | - |
| OPF:FIUBKFAN | Financial Analysis | zk | 5 | 6 | - |
| 36 credits |