Marketing (study plan)

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OPF MARk Marketing

Name in Czech: Marketing
Bachelor's combined single-subject, language of instruction: Czech Czech

Included in the programme: OPF B_MAR Marketing

Introductory information / Instructions

Za volitelné předměty nutno splnit min. 14 kreditů volbou předmětů z jiných studijních programů.

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Specialization	Requirement
OPF:EVSBKZMIP	Basics of microeconomics for practice	M. Lebiedzik	zk	16/0/0	5	Z	P
OPF:INMBKINF	Informatics	P. Suchánek	zk	16/0/0	4	-	P
OPF:INMBKKME	Quantitative Methods in Economic Practice	R. Krkošková	zk	16/0/0	6	-	P
OPF:PEMBKEPO	Economy of Enterprise	J. Duháček Šebestová	zk	16/0/0	5	Z	P
OPF:PEMBKMKT	Marketing	M. Klepek	zk	16/0/0	5	Z	P
					25 credits

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Specialization	Requirement
OPF:CVABKJA1	English 1	M. Chylková	z	0/0/12	2	-	P
OPF:CVABKJN1	German 1	H. Bobáková	z	0/0/16	2	-	P
OPF:EVSBKZMAP	Basics of macroeconomics for practice	M. Tvrdoň	zk	16/0/0	5	Z	P
OPF:FIUBKFVP	Finance in Business	I. Palečková	zk	16/0/0	5	Z	P
OPF:PEMBKMKV	Marketing Research	M. Stoklasa	zk	16/0/0	5	Z	P
OPF:PEMBKMNM	Management	Š. Zapletalová	zk	16/0/0	5	-	P
					24 credits

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Specialization	Requirement
OPF:CVABKJA2	English 2	M. Chylková	z	0/0/16	2	-	P
OPF:CVABKJN2	German 2	H. Bobáková	z	0/0/16	2	-	P
OPF:PEMBKEKO	Economics of Trade	H. Starzyczná	zk	16/0/0	5	P	P
OPF:PEMBKHRM	Human Resources Management	J. Duháček Šebestová	zk	16/0/0	5	-	PV
OPF:PEMBKKPD	Communication and presentation skills	V. Kopřivová	z	16/0/0	4	P	P
OPF:PEMBKPDK	Entrepreneurship	J. Duháček Šebestová	zk	16/0/0	5	-	PV
OPF:PEMBKPEP	Law in Economic Practice	D. Duda	zk	16/0/0	5	-	P
OPF:PEMBKVMC	Relationship Marketing and CRM	R. Bauerová	zk	16/0/0	5	P	P
					33 credits

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Specialization	Requirement
OPF:CVABKCMA	Tourism Marketing	H. Starzyczná	zk	16/0/0	6	-	PV
OPF:CVABKJA3	English 3	M. Chylková	z	0/0/16	3	-	P
OPF:CVABKJN3	German 3	H. Bobáková	z	0/0/16	3	-	P
OPF:FIUBKDVP	Taxes in business	J. Janoušková	zk	16/0/0	5	-	P
OPF:INMBKBOI	Business on the Internet	P. Suchánek	zk	16/0/0	5	-	P
OPF:PEMBKIPC	Corporate Information Support	M. Halaška	zk	16/0/0	5	Z	P
OPF:PEMBKSLU	Marketing of Services	K. Matušínská	zk	16/0/0	5	P	P
					32 credits

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Specialization	Requirement
OPF:CVABAICOK	Intercultural Communication	P. Kajzar	zk	16/0/0	5	-	PV
OPF:CVABKCSP	Diplomatic Protocol and Etiquette	P. Kajzar	zk	16/0/0	5	-	PV
OPF:CVABKJA4	English 4	M. Chylková	z	0/0/16	3	-	P
OPF:CVABKJN4	German 4	H. Bobáková	z	0/0/16	3	-	P
OPF:EVSBKPSO	Personality Psychology	I. Buryová	zk	16/0/0	5	-	PV
OPF:OPFBKBPS	Bachelor Thesis Seminar	I. Palečková	z	0/0/16	5	-	P
OPF:PEMBKDSS	Website Design and Management	M. Klepek	z	16/0/0	5	P	P
OPF:PEMBKEMA	E-marketing	M. Stoklasa	zk	16/0/0	5	P	P
OPF:PEMBKMKK	Marketing Communication	K. Matušínská	zk	16/0/0	6	P	P
					42 credits

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Specialization	Requirement
OPF:FIUBKFAN	Financial Analysis	P. Růčková	zk	16/0/0	5	-	PV
OPF:OPFBKBPP	Bachelor Thesis	J. Garanti Studijních Oborů Su Opf	z		10	-	P
OPF:OPFBKPRX	Specialized Practice	-	z	0/480/0	18	-	P
OPF:PEMBKMEM	Media Marketing	M. Klepek	zk	16/0/0	5	-	P
					38 credits