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    2024

    1. Marketing cestovního ruchu 2. rozšířené vydání: Distanční studijní text
      KOSTKOVÁ, Miroslava and Halina STARZYCZNÁ. Marketing cestovního ruchu 2. rozšířené vydání: Distanční studijní text. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024.
      Czech. Czech Republic.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 17/4/2024 12:54.
      More: https://is.slu.cz/publication/78644/en

    2023

    1. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market
      ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ, Radka BAUEROVÁ, Ondřej MIKŠÍK, Daniel KVÍČALA and Lucie VAVRUŠKOVÁ. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market. Cham: Springer, 2023, 108 pp. SpringerBriefs in Business. ISBN 978-3-031-23573-3. Available from: https://dx.doi.org/10.1007/978-3-031-23574-0.
      URL
      RIV/47813059:19520/23:A0000379 Book on a specialized topic. English. Switzerland.
      Zapletalová, Šárka (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Mikšík, Ondřej (203 Czech Republic, belonging to the institution) -- Kvíčala, Daniel (203 Czech Republic, belonging to the institution) -- Vavrušková, Lucie (203 Czech Republic, belonging to the institution)
      Keywords in English: eCommerce; Online Market; Digital Business; eBusiness; Digitalization; Online Groceries
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 7/3/2023 09:48.
      More: https://is.slu.cz/publication/67682/en
    2. Does a customer's behaviour on the web determine their lifetime value (CLV)?
      KVÍČALA, Daniel, Halina STARZYCZNÁ and Ondřej MIKŠÍK. Does a customer's behaviour on the web determine their lifetime value (CLV)? Zlín: Tomas Bata University in Zlín, 2023, p. 199-208. ISBN 978-80-7678-194-8. Available from: https://dx.doi.org/10.7441/dokbat.2023.
      Name in Czech: Ovlivňuje chování zákazníků na webu jejich celoživotní hodnotu (CLV?
      English. Czech Republic.
      Keywords in English: e-commerce, customer, customer lifetime value (CLV), e-shop
      Changed by: Ing. Daniel Kvíčala, Ph.D., učo 39337. Changed: 20/12/2023 16:44.
      More: https://is.slu.cz/publication/74224/en
    3. WHO ARE ONLINE GROCERY SHOPPERS?
      BAUEROVÁ, Radka, Halina STARZYCZNÁ and Šárka ZAPLETALOVÁ. WHO ARE ONLINE GROCERY SHOPPERS? E+M Ekonomie a Management. Technická univerzita v Liberci: Wolters Kluwer ČR, a. s., 2023, vol. 26, No 1, p. 186-205. ISSN 2336-5064. Available from: https://dx.doi.org/10.15240/tul/001/2023-1-011.
      Odkaz na webovou stránku, ze které je dostupný plný text článku
      Name (in English): WHO ARE ONLINE GROCERY SHOPPERS?
      RIV/47813059:19520/23:A0000378 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Zapletalová, Šárka (203 Czech Republic, belonging to the institution)
      Keywords in English: cluster analysis; consumer segmentation; e-tailing; factor analysis; online grocery shopping; segment profile
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 19:21.
      More: https://is.slu.cz/publication/67641/en

    2022

    1. At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing?
      BAUEROVÁ, Radka, Halina STARZYCZNÁ and Tomáš PRAŽÁK. At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing? Forum Scientiae Oeconomia. Dąbrowa Górnicza: Faculty of Applied Sciences of WSB University, Dąbrowa Górnicza, 2022, roč. 10, No 4, p. 29-46. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSO_VOL10_NO4_2.
      Odkaz na webovou stránku, ze které je dostupný plný text článku
      Name (in English): At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing?
      RIV/47813059:19520/22:A0000349 Article in a journal. English. Poland.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Pražák, Tomáš (203 Czech Republic, belonging to the institution)
      Keywords in English: transformed economies; retail industry; retail sales; economic indicators; cointegration
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 30/12/2022 14:39.
      More: https://is.slu.cz/publication/64382/en

    2021

    1. Customer Buying Behaviour in International E-commerce through Empirical E-shop Data
      KVÍČALA, Daniel and Halina STARZYCZNÁ. Customer Buying Behaviour in International E-commerce through Empirical E-shop Data. In LEADERSHIP, INNOVATION, MANAGEMENT AND ECONOMICS: INTEGRATED POLITICS OF RESEARCH - LIMEN. 2021. Available from: https://dx.doi.org/10.31410/limen.s.p.2021.121.
      Name in Czech: Nákupní chování zákazníků v mezinárodním e-commerce prostředí na základě empirických dat z e-shopů
      Czech. Czech Republic.
      Keywords in English: CRM; Customer buying behaviour; Shopping behaviour; E-loyalty; E-shop
      Type of participation: active participation (giving a lecture, organization, etc.)
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Daniel Kvíčala, Ph.D., učo 39337. Changed: 2/1/2023 13:25.
      More: https://is.slu.cz/publication/64541/en
    2. Ekonomika obchodu: Distanční studijní text
      STARZYCZNÁ, Halina and Radka BAUEROVÁ. Ekonomika obchodu: Distanční studijní text. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2021.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 17/6/2021 13:50.
      More: https://is.slu.cz/publication/51222/en
    3. E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY
      KVÍČALA, Daniel and Halina STARZYCZNÁ. E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES. 3rd. Karviná: r: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 328-341, 12 pp. ISBN 978-80-7510-456-4.
      Name in Czech: Vnímání zájaznické e-loajality majiteli e-shopů
      Name (in English): E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY
      English. Czech Republic.
      Keywords in English: customer loyalty, e-commerce, e- loyalty, SMEs, Quality research JEL codes: M 31
      Type of proceedings: post-proceedings
      International impact: yes
      Changed by: Ing. Daniel Kvíčala, Ph.D., učo 39337. Changed: 7/7/2021 12:38.
      More: https://is.slu.cz/publication/51421/en
    4. Firms´ Behaviour in Selling Regional Brands and Customer Loyalty in E-commerce
      MIKŠÍK, Ondřej and Halina STARZYCZNÁ. Firms´ Behaviour in Selling Regional Brands and Customer Loyalty in E-commerce. 2021. Available from: https://dx.doi.org/10.31410/LIMEN.S.P.2021.101.
      Name in Czech: Chování firem prodávajících regionální značky a zákaznická loajalita v E-commerce
      Name (in English): Firms´ Behaviour in Selling Regional Brands and Customer Loyalty in E-commerce

      Keywords in English: Customer loyalty, E-commerce, Regional branding, Business strategy
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Ondřej Mikšík, učo 39387. Changed: 4/1/2023 23:49.
      More: https://is.slu.cz/publication/64761/en
    5. Obchodní organizace: Distanční studijní text
      STARZYCZNÁ, Halina and Radka BAUEROVÁ. Obchodní organizace: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2021. ISBN 978-80-7510-448-9.

      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/2/2022 09:40.
      More: https://is.slu.cz/publication/42960/en
    6. Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic. (Využití analytické části CRM v malých a středních podnicích v ČR)
      LANGEROVÁ, Adéla, Halina STARZYCZNÁ and Šárka ZAPLETALOVÁ. Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic. (Využití analytické části CRM v malých a středních podnicích v ČR). Central European Business Review. Praha, 2021, vol. 10, No 3, p. 67-89. ISSN 1805-4854. Available from: https://dx.doi.org/10.18267/j.cebr.262.
      URL
      Name in Czech: Využití analytické části CRM v malých a středních podnicích v ČR
      Name (in English): Využití analytické části CRM v malých a středních podnicích v ČR
      RIV/47813059:19520/21:A0000248 Article in a journal. Czech. Czech Republic.
      Langerová, Adéla (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Zapletalová, Šárka (203 Czech Republic, belonging to the institution)
      Keywords in English: CRM; architecture; analytic part; SME´s
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2022 20:26.
      More: https://is.slu.cz/publication/55282/en

    2020

    1. Exploring Customers' E-loyalty In Czech B2C E-commerce
      KVÍČALA, Daniel and Halina STARZYCZNÁ. Exploring Customers' E-loyalty In Czech B2C E-commerce. Online. In Pavel Ondra. Exploring Customers' E-loyalty In Czech B2C E-commerce. Zlín: DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers, 2020, p. 332-342. ISBN 978-80-7454-935-9. Available from: https://dx.doi.org/10.7441/dokbat.2020.28.
      URL
      Name in Czech: Zkoumání zákaznícké e-loajality v prostředí České e-commerce
      Name (in English): Exploring Customers' E-loyalty In Czech B2C E-commerce
      RIV/47813059:19520/20:A0000167 Proceedings paper. English. Czech Republic.
      Kvíčala, Daniel (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution)
      Keywords in English: e-commerce; customer; loyalty; e-loyalty; e-store
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: doc. Ing. Halina Starzyczná, Ph.D., učo 48716. Changed: 7/1/2021 16:35.
      More: https://is.slu.cz/publication/44780/en
    2. Inovace v podmínkách České republiky (Innovation in the condition of the Čzech Republic)
      ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ and Dalibor ŠIMEK. Inovace v podmínkách České republiky (Innovation in the condition of the Čzech Republic). 1. vydání. Karviná: SU OPF, 2020, 94 pp. ISBN 978-80-7510-411-3.
      Name in Czech: Inovace v podmínkách České republiky
      Name (in English): Innovation in the condition of the Čzech Republic
      RIV/47813059:19520/20:A0000166 Book on a specialized topic. Czech. Czech Republic.
      Zapletalová, Šárka (203 Czech Republic, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, guarantor, belonging to the institution) -- Šimek, Dalibor (203 Czech Republic, belonging to the institution)
      Keywords in English: Categorization of the innovations; support of the innovations; innovation management; secondary research and primary research of the innovation activities; case study
      Reviewed: yes
      Changed by: doc. Ing. Halina Starzyczná, Ph.D., učo 48716. Changed: 7/5/2021 11:36.
      More: https://is.slu.cz/publication/44740/en
    3. Komunikace se zákazníky v rámci architektury CRM v MSP v českých firmách (Communication with Customers in the Framework of CRM Architecture in SMEs in CZECH Companies)
      LANGEROVÁ, Adéla and Halina STARZYCZNÁ. Komunikace se zákazníky v rámci architektury CRM v MSP v českých firmách (Communication with Customers in the Framework of CRM Architecture in SMEs in CZECH Companies). Economics Management Innovation. Olomouc, 2020, vol. 12, No 3, p. 20-35. ISSN 1804-1299.
      URL
      Name in Czech: Komunikace se zákazníky v rámci architektury CRM v MSP v českých firmách
      Name (in English): Communication with Customers in the Framework of CRM Architecture in SMEs in CZECH Companies
      RIV/47813059:19520/20:A0000168 Article in a journal. Czech. Czech Republic.
      Langerová, Adéla (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution)
      Keywords in English: SMEs; CRM; CRM architecture; communication with customers; WPDCA method; correlation.
      Reviewed: yes
      Changed by: doc. Ing. Halina Starzyczná, Ph.D., učo 48716. Changed: 7/1/2021 17:21.
      More: https://is.slu.cz/publication/44801/en
    4. Loajalita zákazníků v e-commerce (Loyalty of the customers in the e-commerce)
      KVÍČALA, Daniel and Halina STARZYCZNÁ. Loajalita zákazníků v e-commerce (Loyalty of the customers in the e-commerce). Karviná: SU OPF, 2020, 25 pp. Working Papers in Interdisciplinary Economics.
      Name in Czech: Loajalita zákazníků v e-commerce
      Name (in English): Loyalty of the customers in the e-commerce
      English. Czech Republic.
      Keywords in English: Customer relationship management, loyalty definition, loyalty components, e-commerce, loyalty in e-commerce
      Changed by: doc. Ing. Halina Starzyczná, Ph.D., učo 48716. Changed: 7/1/2021 16:19.
      More: https://is.slu.cz/publication/44762/en
    5. Mezinárodní marketing: Distanční studijní text
      STARZYCZNÁ, Halina and Michal STOKLASA. Mezinárodní marketing: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2020.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 26/11/2020 20:52.
      More: https://is.slu.cz/publication/43162/en

    2019

    1. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools)
      MATUŠÍNSKÁ, Kateřina, Martin KLEPEK, Halina STARZYCZNÁ, Michal STOKLASA, Radka BAUEROVÁ, Veronika BRACINÍKOVÁ, Adéla LANGEROVÁ and Radka KUBALOVÁ. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools). 1. vydání. Praha: Professional Publishing s.r.o., 2019, 152 pp. ISBN 978-80-88260-36-3.
      Name (in English): Technology acceptance in the context of marketing tools
      RIV/47813059:19520/19:A0000032 Book on a specialized topic. Czech. Czech Republic.
      Matušínská, Kateřina (203 Czech Republic, guarantor, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (703 Slovakia, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Braciníková, Veronika (203 Czech Republic, belonging to the institution) -- Langerová, Adéla (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: CRM; generation; SME; WPDCA method; Millennials; online shopping; TAM model; brand
      Reviewed: yes
      Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 13/12/2019 17:51.
      More: https://is.slu.cz/publication/32537/en
    2. Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research.
      LANGEROVÁ, Adéla and Halina STARZYCZNÁ. Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research. Acta academica karviniensia. Karviná, 2019, vol. 19, No 2, p. 42-54. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2019.013.
      URL
      Name in Czech: CRM v malých a středních podnicích Moravskoslezského regionu: Kvalitativní výzkum.
      RIV/47813059:19520/19:A0000050 Article in a journal. English. Czech Republic.
      Langerová, Adéla (203 Czech Republic, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Customer relationship management; CRM definition; CRM architecture; CRM elements; CRM benefits and barriers; CRM in SME.
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 26/4/2020 21:17.
      More: https://is.slu.cz/publication/33701/en
    3. Strategic part of CRM architecture in small and medium-sized enterprises in the Czech Republic
      CHROMČÁKOVÁ, Adéla and Halina STARZYCZNÁ. Strategic part of CRM architecture in small and medium-sized enterprises in the Czech Republic. In Decision Making for Small and Medium-Sized Enterprises. Karviná: Slezská univerzita v Opavě. Obchodně podnikatelská fakulta v Karviné, 2019, p. 130-139. ISBN 978-80-7510-339-0.
      Name in Czech: Strategická část architektury CRM v malých a středních podnicích v České republice
      RIV/47813059:19520/19:A0000053 Proceedings paper. English. Czech Republic.
      Starzyczná, Halina (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: CRM; CRM architekture; PDCA; SMEs; strategic activities.
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 7/5/2020 09:11.
      More: https://is.slu.cz/publication/33754/en
    4. Vztahový marketing a CRM: Distanční studijní text (Relationship Marketing and CRM: Distance learning study materials)
      STARZYCZNÁ, Halina and Adéla CHROMČÁKOVÁ. Vztahový marketing a CRM: Distanční studijní text (Relationship Marketing and CRM: Distance learning study materials). 1st ed. Karviná, 2019, 192 pp. ISBN 978-80-7510-369-7.
      Name in Czech: Vztahový marketing a CRM: Distanční studijní text
      Name (in English): Relationship Marketing and CRM: Distance learning study materials
      Czech. Czech Republic.
      Keywords in English: Transaction marketing; relationship marketing; model 6 markets; marketing 1.0; 2.0; 3.0 and 4.0; holistic marketing concept; internal marketing and its tools; CRM and its definition; value in CRM; customer loyalty; CRM architecture; internal communication; relationship building; differentiated relationship management; customer relationship strategies; personality psychology; sales and market; consumer decisions; consumer typology; CZ.02.2.69/0.0./0.0/16_015/0002400
      Reviewed: yes
      Changed by: Mgr. Petra Višnická, učo 54899. Changed: 23/3/2020 08:58.
      More: https://is.slu.cz/publication/33756/en

    2018

    1. Marketing cestovního ruchu: Distanční studijní text (Marketing of tourism)
      KOSTKOVÁ, Miroslava and Halina STARZYCZNÁ. Marketing cestovního ruchu: Distanční studijní text (Marketing of tourism). 1st ed. Karviná: Slezská univerzita Obchodně podnikatelská faulta Karviná, 2018, 167 pp. ISBN 978-80-7510-307-9.
      Name in Czech: Marketing cestovního ruchu: Distanční studijní text
      Name (in English): Marketing of tourism
      Czech. Czech Republic.
      Keywords in English: marketing; tourism
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2022 15:19.
      More: https://is.slu.cz/publication/38200/en

    2017

    1. Consumer Ethnocentrism of Moravian-Silesian Region: comparison of CETSCALE research 2013/17
      STOKLASA, Michal and Halina STARZYCZNÁ. Consumer Ethnocentrism of Moravian-Silesian Region: comparison of CETSCALE research 2013/17. In XX. Mezinárodní kolokvium o regionálních vědách sborník příspěvků. Neuveden: Neuveden, 2017, p. 590-597, 7 pp. ISBN 978-80-210-8586-2.
      Name (in English): Consumer Ethnocentrism of Moravian-Silesian Region: comparison of CETSCALE research 2013/17
      RIV/47813059:19520/17:00010832 Proceedings paper. English.
      Stoklasa, Michal (203 Czech Republic, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution)
      Keywords in English: Consumer ethnocentrism; CETSCALE; demographic factors; foreign products; regional products.
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35887/en
    2. PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.
      STARZYCZNÁ, Halina and Adéla CHROMČÁKOVÁ. PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM. In Proceedings from International Scientific Conference Marketing Identity. Trnava: Fakulta masmediálnej komunikácie UCM v Trnave, 2017, p. 101-114, 11 pp. ISBN 978-80-8105-917-9.
      Name (in English): PREFERENCES AMONG ONLINE/OFFLINE COMMUNICATION IN SMALL AND MEDIUM SIZED CZECH ENTERPRISES USING CRM.
      RIV/47813059:19520/17:00011026 Proceedings paper. English.
      Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- CHROMČÁKOVÁ, Adéla (203 Czech Republic, belonging to the institution)
      Keywords in English: Communication tools; Contacting customers; CRM parts; Online offline communication; SMEs
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:58.
      More: https://is.slu.cz/publication/36023/en
    3. The Comparison of Customer Relationship Management (Crm) in Czech Small and Medium Enterprises According to Selected Characteristics in the Years 2015, 2010 and 2005
      STARZYCZNÁ, Halina, Pavlína PELLEŠOVÁ and Michal STOKLASA. The Comparison of Customer Relationship Management (Crm) in Czech Small and Medium Enterprises According to Selected Characteristics in the Years 2015, 2010 and 2005. ACTA UNIVERSITATIS AGRICULTURAE ET SILVICULTURAE MENDELIANAE BRUNENSIS. 2017, vol. 65, No 5, p. 1767-1777. ISSN 2464-8310.
      URL
      Name (in English): The Comparison of Customer Relationship Management (Crm) in Czech Small and Medium Enterprises According to Selected Characteristics in the Years 2015, 2010 and 2005
      RIV/47813059:19520/17:00010850 Article in a journal. English. Czech Republic.
      Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (203 Czech Republic, belonging to the institution)
      Keywords in English: relationship marketing; CRM concept; perception of CRM definition; customer contact; the results of CRM; small and medium enterprises (SMEs)
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35900/en
    4. THE LEVEL OF SELECTED CRM AREAS IN SMALL AND MEDIUM SIZED ENTERPRISES IN THE CZECH REPUBLIC
      CHROMČÁKOVÁ, Adéla, Halina STARZYCZNÁ and Michal STOKLASA. THE LEVEL OF SELECTED CRM AREAS IN SMALL AND MEDIUM SIZED ENTERPRISES IN THE CZECH REPUBLIC. Forum Scientiae Oeconomia. 2017, vol. 5, No 4, p. 59-70. ISSN 2300-5947.
      URL
      Name (in English): THE LEVEL OF SELECTED CRM AREAS IN SMALL AND MEDIUM SIZED ENTERPRISES IN THE CZECH REPUBLIC
      RIV/47813059:19520/17:00010878 Article in a journal. English. Poland.
      CHROMČÁKOVÁ, Adéla (203 Czech Republic, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (203 Czech Republic, belonging to the institution)
      Keywords in English: CRM knowledge; level of contact; CRM processes; communication with customer
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35919/en

    2013

    1. Ekonomika obchodu: Pro prezenční formu studia
      STARZYCZNÁ, Halina. Ekonomika obchodu: Pro prezenční formu studia. Karviná, 2013. ISBN 978-80-7248-846-9.

      Reviewed: yes
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 17/6/2021 13:41.
      More: https://is.slu.cz/publication/51221/en
    2. Využití vztahového marketingu v podnikání malých a středních firem (Utilization of Customer Relationship Marketing in business of Small and Medium Enterprises)
      STARZYCZNÁ, Halina, Michal STOKLASA, Miroslava HECZKOVÁ and Pavlína PELLEŠOVÁ. Využití vztahového marketingu v podnikání malých a středních firem (Utilization of Customer Relationship Marketing in business of Small and Medium Enterprises). Karviná: SU OPF Karviná, 2013, 110 pp. ISBN 978-80-7248-936-7.
      Name in Czech: Využití vztahového marketingu v podnikání malých a středních firem
      Name (in English): Utilization of Customer Relationship Marketing in business of Small and Medium Enterprises
      RIV/47813059:19520/13:N0000009 Book on a specialized topic. Czech.
      Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (203 Czech Republic, belonging to the institution) -- Heczková, Miroslava (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: Relationship marketing; SME; model of 6 markets; consumer market; CRM; market of influencers
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35846/en
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