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    2023

    1. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market
      ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ, Radka BAUEROVÁ, Ondřej MIKŠÍK, Daniel KVÍČALA and Lucie VAVRUŠKOVÁ. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market. Cham: Springer, 2023, 108 pp. SpringerBriefs in Business. ISBN 978-3-031-23573-3. Available from: https://dx.doi.org/10.1007/978-3-031-23574-0.
      URL
      RIV/47813059:19520/23:A0000379 Book on a specialized topic. English. Switzerland.
      Zapletalová, Šárka (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Mikšík, Ondřej (203 Czech Republic, belonging to the institution) -- Kvíčala, Daniel (203 Czech Republic, belonging to the institution) -- Vavrušková, Lucie (203 Czech Republic, belonging to the institution)
      Keywords in English: eCommerce; Online Market; Digital Business; eBusiness; Digitalization; Online Groceries
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 7/3/2023 09:48.
      More: https://is.slu.cz/publication/67682/en
    2. Preventing Cyberbullying: What Is the Parental Role in this Issue?
      BAUEROVÁ, Radka and Veronika KOPŘIVOVÁ. Preventing Cyberbullying: What Is the Parental Role in this Issue? Acta academica karviniensia. Karviná: SU OPF, 2023, vol. 23, No 2, p. 18-35. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2023.012.
      Odkaz na článek
      Name (in English): Preventing Cyberbullying: What Is the Parental Role in this Issue?
      RIV/47813059:19520/23:A0000407 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Kopřivová, Veronika (703 Slovakia, belonging to the institution)
      Keywords in English: cyberbullying; online behaviour; parental control; secondary school students
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 15:40.
      More: https://is.slu.cz/publication/74081/en
    3. REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE
      BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ. REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE. Online. In Roman Šperka, Petr Suchánek, Jarmila Duháček Šebestová, Radim Dolák, Tomáš Barčák, Radka Bauerová, Šárka Čemerková, Michal Halaška, Radmila Krkošková, Kateřina Matušínská, Jiří Mazurek, Žaneta Rylková, Šárka Zapletalová. 4th International conference on Decision making for Small and Medium- Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2023, p. 26-35. ISBN 978-80-7510-554-7.
      Odkaz na webovou stránku, ze které je dostupný plný text článku
      RIV/47813059:19520/23:A0000391 Proceedings paper. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Vavrušková, Lucie (203 Czech Republic, belonging to the institution)
      Keywords in English: Attitude; Consumer behaviour; Metaverse; Reference groups; Virtual reality
      Type of proceedings: post-proceedings
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 21:01.
      More: https://is.slu.cz/publication/70141/en
    4. WHO ARE ONLINE GROCERY SHOPPERS?
      BAUEROVÁ, Radka, Halina STARZYCZNÁ and Šárka ZAPLETALOVÁ. WHO ARE ONLINE GROCERY SHOPPERS? E+M Ekonomie a Management. Technická univerzita v Liberci: Wolters Kluwer ČR, a. s., 2023, vol. 26, No 1, p. 186-205. ISSN 2336-5064. Available from: https://dx.doi.org/10.15240/tul/001/2023-1-011.
      Odkaz na webovou stránku, ze které je dostupný plný text článku
      Name (in English): WHO ARE ONLINE GROCERY SHOPPERS?
      RIV/47813059:19520/23:A0000378 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Zapletalová, Šárka (203 Czech Republic, belonging to the institution)
      Keywords in English: cluster analysis; consumer segmentation; e-tailing; factor analysis; online grocery shopping; segment profile
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 19:21.
      More: https://is.slu.cz/publication/67641/en
    5. 4th International Conference on Decision Making for Small and Medium-Sized Enterprises. Conference Proceedings.
      ŠPERKA, Roman, Petr SUCHÁNEK, Jarmila DUHÁČEK ŠEBESTOVÁ, Radim DOLÁK, Tomáš BARČÁK, Radka BAUEROVÁ, Šárka ČEMERKOVÁ, Michal HALAŠKA, Radmila KRKOŠKOVÁ, Kateřina MATUŠÍNSKÁ, Jiří MAZUREK, Žaneta RYLKOVÁ and Šárka ZAPLETALOVÁ. 4th International Conference on Decision Making for Small and Medium-Sized Enterprises. Conference Proceedings. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2023, 264 pp. ISBN 978-80-7510-554-7.
      URL
      English. Czech Republic.
      Keywords in English: ADF test; Granger causality; macroeconomic variables; SME; VEC model
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 17:59.
      More: https://is.slu.cz/publication/70182/en

    2022

    1. At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing?
      BAUEROVÁ, Radka, Halina STARZYCZNÁ and Tomáš PRAŽÁK. At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing? Forum Scientiae Oeconomia. Dąbrowa Górnicza: Faculty of Applied Sciences of WSB University, Dąbrowa Górnicza, 2022, roč. 10, No 4, p. 29-46. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSO_VOL10_NO4_2.
      Odkaz na webovou stránku, ze které je dostupný plný text článku
      Name (in English): At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing?
      RIV/47813059:19520/22:A0000349 Article in a journal. English. Poland.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Pražák, Tomáš (203 Czech Republic, belonging to the institution)
      Keywords in English: transformed economies; retail industry; retail sales; economic indicators; cointegration
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 30/12/2022 14:39.
      More: https://is.slu.cz/publication/64382/en
    2. Metaverse Opportunities from the Perspective of Consumer Segments
      VAVRUŠKOVÁ, Lucie and Radka BAUEROVÁ. Metaverse Opportunities from the Perspective of Consumer Segments. Online. In M. P. Hossová, M. Graca a M. Solík. Marketing Identity: Metaverse is the New Universe. Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2022, p. 353-366. ISBN 978-80-572-0297-4.
      English. Slovakia.
      Keywords in English: Consumer behaviour; Metaverse; Segmentation; Virtual Environment; Virtual Reality
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 10/7/2023 20:29.
      More: https://is.slu.cz/publication/70142/en
    3. Mezinárodní obchodní operace: Distanční studijní text
      BAUEROVÁ, Radka. Mezinárodní obchodní operace: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2022, 202 pp. ISBN 978-80-7510-494-6.

      Reviewed: yes
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 13/10/2022 11:16.
      More: https://is.slu.cz/publication/56141/en
    4. What Cognitive Biases Attack Potential Customers in User Reviews the Most?
      BAUEROVÁ, Radka, Tereza IKÁŠOVÁ, Veronika KOPŘIVOVÁ, Tomáš PRAŽÁK and Michal STOKLASA. What Cognitive Biases Attack Potential Customers in User Reviews the Most? Acta academica karviniensia. Karviná: Obchodně podnikatelská fakulta v Karviné, 2022, roč. 22, No 1, p. 5-21. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2022.001.
      Odkaz na webovou stránku, ze které je dostupný plný text článku
      Name (in English): What Cognitive Biases Attack Potential Customers in User Reviews the Most?
      RIV/47813059:19520/22:A0000346 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Ikášová, Tereza (203 Czech Republic, belonging to the institution) -- Kopřivová, Veronika (703 Slovakia, belonging to the institution) -- Pražák, Tomáš (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (203 Czech Republic, belonging to the institution)
      Keywords in English: apophenia; authority bias; bandwagon effect; e-shops; negativity effect; online reviews; processing difficulty effect; story bias
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 30/12/2022 14:39.
      More: https://is.slu.cz/publication/64281/en

    2021

    1. Customer’s Choice of Purchasing Channel: Do Channel Characteristic, Brand, and Loyalty Matter When Shopping in Hybrid Retailers?
      BAUEROVÁ, Radka and Veronika BRACINÍKOVÁ. Customer’s Choice of Purchasing Channel: Do Channel Characteristic, Brand, and Loyalty Matter When Shopping in Hybrid Retailers? Sustainability (Switzerland). 2021, vol. 13, No 5, p. 1-18. ISSN 2071-1050. Available from: https://dx.doi.org/10.3390/su13052453.
      Webová stránka, ze které je dostupný plný text článku
      RIV/47813059:19520/21:A0000197 Article in a journal. English. Switzerland.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Braciníková, Veronika (703 Slovakia, belonging to the institution)
      Keywords in English: purchase channel; online shopping; consumer behavior; customers’ choice; omnichannel; sustainability; brand; loyalty
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2022 14:18.
      More: https://is.slu.cz/publication/48300/en
    2. Ekonomika obchodu: Distanční studijní text
      STARZYCZNÁ, Halina and Radka BAUEROVÁ. Ekonomika obchodu: Distanční studijní text. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2021.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 17/6/2021 13:50.
      More: https://is.slu.cz/publication/51222/en
    3. Changes in Online Grocery Shopping: The New Normal for Generation Z?
      BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ. Changes in Online Grocery Shopping: The New Normal for Generation Z? Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius, 2021, p. 15-25. ISBN 978-80-572-0220-2.
      Odkaz na sborník
      English. Slovakia.
      Keywords in English: Consumer Behaviour; Generation Z; Grocery shopping; Retailing
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 21/1/2022 12:53.
      More: https://is.slu.cz/publication/56761/en
    4. International conference on Decision making for Small and Medium-Sized Enterprises
      DUHÁČEK ŠEBESTOVÁ, Jarmila, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. International conference on Decision making for Small and Medium-Sized Enterprises. In Proceedings. Karviná: Silesian University in Opava, School of Business Administration in Karvina, 2021. ISBN 978-80-7510-456-4.
      URL
      English. Czech Republic.
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2022 10:12.
      More: https://is.slu.cz/publication/51122/en
    5. Marketplace behaviour: who are the Czech Millennials?
      KOPŘIVOVÁ, Veronika and Radka BAUEROVÁ. Marketplace behaviour: who are the Czech Millennials? Forum Scientiae Oeconomia. Dąbrowa Górnicza: Wydawnictwo Naukowe Akademii WSB, 2021, roč. 9, No 3, p. 43-57. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSo_VoL9_no.
      Webová adresa ukazující na text publikace
      RIV/47813059:19520/21:A0000225 Article in a journal. English. Poland.
      Kopřivová, Veronika (703 Slovakia, guarantor, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: Consumer behaviour; exploratory factor analysis; marketing communications; Millennials
      Changed by: Miroslava Snopková, učo 43819. Changed: 21/4/2022 13:20.
      More: https://is.slu.cz/publication/53361/en
    6. Obchodní organizace: Distanční studijní text
      STARZYCZNÁ, Halina and Radka BAUEROVÁ. Obchodní organizace: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2021. ISBN 978-80-7510-448-9.

      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/2/2022 09:40.
      More: https://is.slu.cz/publication/42960/en
    7. ONLINE GROCERY SHOPPING IS A PRIVILEGE OF MILLENNIAL CUSTOMERS. STILL TRUTH IN COVID-19 PANDEMIC?
      BAUEROVÁ, Radka. ONLINE GROCERY SHOPPING IS A PRIVILEGE OF MILLENNIAL CUSTOMERS. STILL TRUTH IN COVID-19 PANDEMIC? Acta academica karviniensia. Karviná, 2021, vol. 21, No 1, p. 15-28. ISSN 2533-7610. Available from: https://dx.doi.org/10.25142/aak.2021.002.
      Domovská stránka příspěvku
      RIV/47813059:19520/21:A0000204 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: customer behaviour; customer profile; development of online grocery shopping; millennials; online grocery shopping
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2022 20:42.
      More: https://is.slu.cz/publication/51123/en
    8. Online grocery shopping: the customers´ perspective in the Czech Republic
      BARTÓK, Ottó, Vratislav KOZÁK and Radka BAUEROVÁ. Online grocery shopping: the customers´ perspective in the Czech Republic. EQUILIBRIUM. Quarterly Journal of Economics and Economic Policy. Torun: INST ECONOMIC RESEARCH-POLAND, 2021, vol. 16, No 3, p. 679-695. ISSN 1689-765X. Available from: https://dx.doi.org/10.24136/eq.2021.025.
      Odkaz na webovou stránku
      Name in Czech: Online nakupování potravin: pohled zákazníků z České republiky
      RIV/47813059:19520/21:A0000223 Article in a journal. English. Poland.
      Bartók, Ottó (203 Czech Republic, guarantor) -- Kozák, Vratislav (203 Czech Republic) -- Bauerová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: grocery; e-shop; customer; behaviour; online grocery shopping
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2022 20:58.
      More: https://is.slu.cz/publication/52881/en
    9. 3rd International Conference on Decision Making for Small and Medium-Sized Enterprises. Conference Proceedings.
      DUHÁČEK ŠEBESTOVÁ, Jarmila, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. 3rd International Conference on Decision Making for Small and Medium-Sized Enterprises. Conference Proceedings. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2021, 710 pp. ISBN 978-80-7510-457-1.

      Type of proceedings: post-proceedings
      Changed by: doc. RNDr. Ing. Roman Šperka, Ph.D., učo 18157. Changed: 11/7/2023 10:11.
      More: https://is.slu.cz/publication/58521/en

    2020

    1. CUSTOMERS´ SHOPPING BEHAVIOUR IN OGS: CHENGES CAUSED BY COVID-19
      BAUEROVÁ, Radka and Šárka ZAPLETALOVÁ. CUSTOMERS´ SHOPPING BEHAVIOUR IN OGS: CHENGES CAUSED BY COVID-19. Online. In Ing. Pavel Ondra. DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers (Vol. 16). 16th. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics, 2020, p. 34-48. ISBN 978-80-7454-935-9. Available from: https://dx.doi.org/10.7441/dokbat.2020.
      English. Czech Republic.
      Keywords in English: online grocery shopping; customers; behaviour; customers’ satisfaction; service quality; stockpiling
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 13/1/2021 18:25.
      More: https://is.slu.cz/publication/45107/en
    2. The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises
      ZAPLETALOVÁ, Šárka and Radka BAUEROVÁ. The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises. Online. In Soukupová Nikola. Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena. České Budějovice: University of South Bohemia in České Budějovice, 2020, p. 150-154. ISBN 978-80-7394-824-5.
      URL
      Name (in English): The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises
      RIV/47813059:19520/20:A0000178 Proceedings paper. English. Czech Republic.
      Zapletalová, Šárka (203 Czech Republic, guarantor, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: strategic planning; strategy; business success; retail enterprises; strategic decisions;
      Type of proceedings: post-proceedings
      Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 1/2/2021 14:55.
      More: https://is.slu.cz/publication/46425/en
    3. Why do retail customers hesitate for shopping grocery online?
      KLEPEK, Martin and Radka BAUEROVÁ. Why do retail customers hesitate for shopping grocery online? Technological and Economic Development of Economy. 2020, vol. 26, No 6, p. 1444-1462. ISSN 2029-4913. Available from: https://dx.doi.org/10.3846/tede.2020.13970.
      URL
      RIV/47813059:19520/20:A0000165 Article in a journal. English. Lithuania.
      Klepek, Martin (203 Czech Republic, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: consumer behaviour; e-tail; e-commerce; marketing; online grocery shopping; online groceries; retail.
      Changed by: doc. Ing. Martin Klepek, Ph.D., učo 21606. Changed: 6/1/2021 11:32.
      More: https://is.slu.cz/publication/44644/en

    2019

    1. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools)
      MATUŠÍNSKÁ, Kateřina, Martin KLEPEK, Halina STARZYCZNÁ, Michal STOKLASA, Radka BAUEROVÁ, Veronika BRACINÍKOVÁ, Adéla LANGEROVÁ and Radka KUBALOVÁ. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools). 1. vydání. Praha: Professional Publishing s.r.o., 2019, 152 pp. ISBN 978-80-88260-36-3.
      Name (in English): Technology acceptance in the context of marketing tools
      RIV/47813059:19520/19:A0000032 Book on a specialized topic. Czech. Czech Republic.
      Matušínská, Kateřina (203 Czech Republic, guarantor, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (703 Slovakia, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Braciníková, Veronika (203 Czech Republic, belonging to the institution) -- Langerová, Adéla (203 Czech Republic, belonging to the institution) -- Kubalová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: CRM; generation; SME; WPDCA method; Millennials; online shopping; TAM model; brand
      Reviewed: yes
      Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 13/12/2019 17:51.
      More: https://is.slu.cz/publication/32537/en
    2. CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING
      BAUEROVÁ, Radka. CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková, R. Dolák. 2 nd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2019, p. 17-26. ISBN 978-80-7510-339-0.
      Webová adresa ukazující na text publikace
      RIV/47813059:19520/19:A0000017 Proceedings paper. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: customer behaviour; generation X; generation Y; grocery retailing; new technologies
      Changed by: Miroslava Snopková, učo 43819. Changed: 7/5/2020 15:01.
      More: https://is.slu.cz/publication/31524/en
    3. Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing
      BAUEROVÁ, Radka. Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing. Central European Business Review. 2019, roč. 8, No 3, p. 18-34. ISSN 1805-4854. Available from: https://dx.doi.org/10.18267/j.cebr.216.
      Webová adresa ukazující text publikace
      RIV/47813059:19520/19:A0000016 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: grocery retailing; online grocery shopping; new technologies; technology acceptance; customer behaviour
      Reviewed: yes
      Changed by: Ing. Petra Skoumalová, učo 50554. Changed: 21/4/2020 10:43.
      More: https://is.slu.cz/publication/31522/en
    4. The Development and Perspective of Online Shopping in Connection with Technology Acceptance.
      BAUEROVÁ, Radka. The Development and Perspective of Online Shopping in Connection with Technology Acceptance. Economics Management Innovation. 2019, roč. 11, No 3, p. 52-63. ISSN 1805-353X.
      Webová adresa ukazující na text publikace
      RIV/47813059:19520/19:A0000056 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Customers´ behaviour; online shopping; forecasting; retail; e-tail; hybrid companies
      Reviewed: yes
      Changed by: Ing. Petra Skoumalová, učo 50554. Changed: 21/4/2020 11:21.
      More: https://is.slu.cz/publication/33784/en

    2018

    1. Are online sales affected by demographic factors in the Czech Republic?
      BAUEROVÁ, Radka. Are online sales affected by demographic factors in the Czech Republic? Acta academica karviniensia. Karviná: Slezská univerzita, Obchodně podnikatelská fakulta v Karviné, 2018, roč. 18, No 1, p. 5-16. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2018.001.
      Webová stránka ukazující na plný text
      English. Czech Republic.
      Keywords in English: Customer behaviour; demographic factors; demographic segmentation; E-marketing; online purchase; online shopping
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 9/1/2020 14:14.
      More: https://is.slu.cz/publication/33791/en
    2. Consumers´ decision-making in online grocery shopping: The impact of services and delivery conditions.
      BAUEROVÁ, Radka. Consumers´ decision-making in online grocery shopping: The impact of services and delivery conditions. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2018, roč. 66, No 5, p. 1239-1247. ISSN 1211-8516. Available from: https://dx.doi.org/10.11118/actaun201866051239.
      Webový odkaz ukazující stránku s plným textem
      Bosnian. Czech Republic.
      Keywords in English: Online grocery shopping; e‑commerce; decision-making process; consumer behaviour; marketing strategy; services; delivery conditions.
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 9/1/2020 14:29.
      More: https://is.slu.cz/publication/33794/en
    3. Evaluation of Online Grocery Shopping Based on the Hype Curve Concept
      BAUEROVÁ, Radka. Evaluation of Online Grocery Shopping Based on the Hype Curve Concept. Online. In GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES. Žilina: Univerzity of Zilina, 2018, p. 1959-1966. ISBN 978-80-8154-249-7.
      Name (in English): Evaluation of Online Grocery Shopping Based on the Hype Curve Concept
      RIV/47813059:19520/18:00011149 Proceedings paper. English.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Globalization impact; innovations; Hype Curve; Online Grocery Shopping; changes
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04.
      More: https://is.slu.cz/publication/32033/en
    4. Changes in Marketing Management of Companies Due to the Development of the Internet.
      BAUEROVÁ, Radka. Changes in Marketing Management of Companies Due to the Development of the Internet. Economics Management Innovation. 2018, roč. 10, No 2, p. 64-73. ISSN 1805-353X.
      Webová adresa ukazující na text publikace
      English. Czech Republic.
      Keywords in English: Vision; channel distribution; marketing management changes; internet; Internet of things
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 9/1/2020 13:46.
      More: https://is.slu.cz/publication/33787/en
    5. Technology acceptance as a determinant of online grocery shopping adoption.
      BAUEROVÁ, Radka and Martin KLEPEK. Technology acceptance as a determinant of online grocery shopping adoption. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2018, roč. 66, No 3, p. 737-746. ISSN 1211-8516. Available from: https://dx.doi.org/10.11118/actaun201866030737.
      Webová stránka s plným textem
      English. Czech Republic.
      Keywords in English: Online grocery shopping; technology acceptance model; consumer’s behaviour; structural equation modelling; consumer’s technology acceptance.
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2023 09:47.
      More: https://is.slu.cz/publication/33792/en
    6. The Digitalization of a Grocery Shopping from a Generation Perspective.
      BAUEROVÁ, Radka and Martin KLEPEK. The Digitalization of a Grocery Shopping from a Generation Perspective. In L. CABYOVA, R. RYBANSKY and Z. BEZAKOVA,. Proceedings of the Annual International Scientific Conference Marketing Identity 2018: Digital Mirrors. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2018, p. 243-255. ISBN 978-80-8105-985-8.
      Webový odkaz na sborník z konference
      English. Czech Republic.
      Keywords in English: Baby Boomers; Consumer Behaviour; Digitalization of Grocery Sales; Generation X; Generation Y; Generations; Online Grocery Shopping; Retail.
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 9/1/2020 14:55.
      More: https://is.slu.cz/publication/33795/en

    2017

    1. EXISTING APPROACHES TO BUSINESS EXCELLENCE MODELS
      BAUEROVÁ, Radka. EXISTING APPROACHES TO BUSINESS EXCELLENCE MODELS. In Proceedings of 10th International Scientific Conference "Karviná Ph.D. Conference on Business and Economics. Karviná: SU OPF Karviná, 2017, p. 1-12. ISBN 978-80-7510-265-2.
      URL
      Name (in English): EXISTING APPROACHES TO BUSINESS EXCELLENCE MODELS
      RIV/47813059:19520/17:00010910 Proceedings paper. English.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Business Excellence models; EFQM; BE approaches; Quality Management; Performance measurement; Continuous improvement.
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35944/en
    2. Factors Influencing Decision Making Process Between E-tail and Retail Purchasing Format
      BAUEROVÁ, Radka and Martin KLEPEK. Factors Influencing Decision Making Process Between E-tail and Retail Purchasing Format. In Conference Proceedings from International Scientific Conference Marketing Identity 2017. Neuveden: Faculty of Mass Media Communication, 2017, p. 37-49. ISBN 978-80-8105-917-9.
      Name (in English): Factors Influencing Decision Making Process Between E-tail and Retail Purchasing Format
      RIV/47813059:19520/17:00011019 Proceedings paper. English.
      Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Klepek, Martin (203 Czech Republic, belonging to the institution)
      Keywords in English: Consumer behaviour; E-tail; Hedonic motive; Online customer; Online shopping; Retail; Situational factors; Technology literacy; Utilitarian motive
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:58.
      More: https://is.slu.cz/publication/36020/en
    3. TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW
      BAUEROVÁ, Radka. TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW. In Decision making for Small and Medium Sized Enterprises. Karviná: SU OPF Karviná, 2017, p. 10-18. ISBN 978-80-7510-243-0.
      URL
      Name (in English): TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW
      RIV/47813059:19520/17:00010908 Proceedings paper. English.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: E-consumer behaviour; e-shopping; literature review; Technology acceptance model
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35943/en
    4. The Decision Making on Strategy in the Context of Business Excellence Models: The Performance and Strategy
      ADÁMEK, Pavel, Radka BAUEROVÁ, Jana KADLUBCOVÁ and Šárka ZAPLETALOVÁ. The Decision Making on Strategy in the Context of Business Excellence Models: The Performance and Strategy. Online. In International Conference on Decision Making for Small and Meidum-Sized Enterprises. Conference Proceedings. Karviná: Obchodně podnikatelská fakulta v Karviné, 2017, p. 1-9, 8 pp. ISBN 978-80-7510-243-0.
      Name (in English): The Decision Making on Strategy in the Context of Business Excellence Models: The Performance and Strategy
      RIV/47813059:19520/17:00010919 Proceedings paper. English.
      Adámek, Pavel (203 Czech Republic, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Kadlubcová, Jana (203 Czech Republic) -- Zapletalová, Šárka (203 Czech Republic, belonging to the institution)
      Keywords in English: decision making; strategy; business excellence models; performance
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35950/en
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