Výpis publikací

ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ, Radka BAUEROVÁ, Ondřej MIKŠÍK, Daniel KVÍČALA a Lucie VAVRUŠKOVÁ. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market. Cham: Springer, 2023, 108 s. SpringerBriefs in Business. ISBN 978-3-031-23573-3. Dostupné z: https://dx.doi.org/10.1007/978-3-031-23574-0.

KVÍČALA, Daniel, Halina STARZYCZNÁ a Ondřej MIKŠÍK. Does a customer's behaviour on the web determine their lifetime value (CLV)? Zlín: Tomas Bata University in Zlín, 2023, s. 199-208. ISBN 978-80-7678-194-8. Dostupné z: https://dx.doi.org/10.7441/dokbat.2023.

KVÍČALA, Daniel a Martin KLEPEK. Predicting customer churn in e-commerce using logistic regression. Karvina: Silesian University in Opava, 2023, s. 106-115. ISBN 978-80-7510-554-7.

KLEPEK, Martin a Daniel KVÍČALA. How do e-stores grow their market share? MARKETING INTELLIGENCE & PLANNING. 2022, roč. 40, č. 8, s. 945-957. ISSN 0263-4503. Dostupné z: https://dx.doi.org/10.1108/MIP-04-2022-0170.

KVÍČALA, Daniel a Halina STARZYCZNÁ. Customer Buying Behaviour in International E-commerce through Empirical E-shop Data. In LEADERSHIP, INNOVATION, MANAGEMENT AND ECONOMICS: INTEGRATED POLITICS OF RESEARCH - LIMEN. 2021. Dostupné z: https://dx.doi.org/10.31410/limen.s.p.2021.121.

KVÍČALA, Daniel a Halina STARZYCZNÁ. E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES. 3rd. Karviná: r: Silesian University in Opava, School of Business Administration in Karviná, 2021, s. 328-341, 12 s. ISBN 978-80-7510-456-4.

KLEPEK, Martin a Daniel KVÍČALA. HOW COVID19 CRISIS SHAKED CUSTOMER LOYALTY IN E-COMMERCE?. Online. In Marketing Identity. Marketing Identity. 8. vyd. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021, s. 248-256. ISSN 1339-5726.

KVÍČALA, Daniel a Halina STARZYCZNÁ. Exploring Customers' E-loyalty In Czech B2C E-commerce. Online. In Pavel Ondra. Exploring Customers' E-loyalty In Czech B2C E-commerce. Zlín: DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers, 2020, s. 332-342. ISBN 978-80-7454-935-9. Dostupné z: https://dx.doi.org/10.7441/dokbat.2020.28.

KVÍČALA, Daniel a Halina STARZYCZNÁ. Loajalita zákazníků v e-commerce. Karviná: SU OPF, 2020, 25 s. Working Papers in Interdisciplinary Economics.

ČEMERKOVÁ, Šárka a Daniel KVÍČALA. DECISION-MAKING PROCESSES IN DEALING WITH PROBLEMS IN CUSTOMER SERVICE AREA. In International conference on Decision Making for Small and Medium-Sized Enterprises. Karviná: SU OPF Karviná, 2017, s. 48-56. ISBN 978-80-7510-243-0.