Informační systém SU

Výpis publikací

česky | in English

Filtrování publikací

    2020

  1. KUBALOVÁ, Radka a Martin KLEPEK. The Effect of Assymetrically Dominated Alternatives for Chosen Product Categories. Acta academica karviniensia. 2020, roč. 19, č. 4, s. 30-41. ISSN 1212-415X. doi:10.25142/aak.2019.023.
  2. KLEPEK, Martin a Radka BAUEROVÁ. Why do retail customers hesitate for shopping grocery online? Technological and Economic Development of Economy. 2020, roč. 26, č. 6, s. 1444-1462. ISSN 2029-4913. doi:10.3846/tede.2020.13970.
  3. 2019

  4. MATUŠÍNSKÁ, Kateřina, Martin KLEPEK, Halina STARZYCZNÁ, Michal STOKLASA, Radka BAUEROVÁ, Veronika BRACINÍKOVÁ, Adéla LANGEROVÁ a Radka KUBALOVÁ. Akceptace technologie z pohledu marketingových nástrojů. 1. vydání. Praha: Professional Publishing s.r.o., 2019. 152 s. ISBN 978-80-88260-36-3.
  5. KLEPEK, Martin a Veronika BRACINÍKOVÁ. Design a správa webové stránky: Distanční studijní text. Karviná, 2019. 168 s. ISBN 978-80-7510-375-8.
  6. MATUŠÍNSKÁ, Kateřina, Martin KLEPEK a Michal STOKLASA. Marketing in Theory and Practice. Karviná: SU Opava, OPF Karviná, 2019. 183 s. ISBN 978-80-7510-341-3.
  7. STOKLASA, Michal a Martin KLEPEK. Mediální marketing: Distanční studijní text. Karviná, 2019. 131 s. ISBN 978-80-7510-368-0.
  8. 2018

  9. BAUEROVÁ, Radka a Martin KLEPEK. Technology acceptance as a determinant of online grocery shopping adoption. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2018, roč. 66, č. 3, s. 737-746. ISSN 1211-8516. doi:10.11118/actaun201866030737.
  10. BAUEROVÁ, Radka a Martin KLEPEK. The Digitalization of a Grocery Shopping from a Generation Perspective. In L. CABYOVA, R. RYBANSKY and Z. BEZAKOVA,. Proceedings of the Annual International Scientific Conference Marketing Identity 2018: Digital Mirrors. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2018. s. 243-255. ISBN 978-80-8105-985-8.
  11. 2017

  12. KLEPEK, Martin. FACEBOOK FAN PAGE ENGAGEMENT ANTECEDENTS AND CONSEQUENCES. In Conference Proceedings from International Scientific Conference 7th - 8th November 2017 Congress Hall of the Slovak Academy of Science Smolenice, Slovak Republic. Smolenice: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia, 2017. s. 310-319. ISBN 978-80-8105-918-6.
  13. BAUEROVÁ, Radka a Martin KLEPEK. Factors Influencing Decision Making Process Between E-tail and Retail Purchasing Format. In Conference Proceedings from International Scientific Conference Marketing Identity 2017. Neuveden: Faculty of Mass Media Communication, 2017. s. 37-49. ISBN 978-80-8105-917-9.
  14. KLEPEK, Martin. Social Media Marketing in the Czech Republic: Systematic Literature Review of the Current Academic Research. In International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2017. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2017. s. 99-106. ISBN 978-80-7510-243-0.
  15. KLEPEK, Martin. Systematic Analysis of the Current Academic Research on Social Media Marketing. Scientific Annals of Economics and Business. 2017, roč. 64, č. 2017, s. 15--27. ISSN 2501-1960.
Zobrazit podrobně
Zobrazeno: 7. 3. 2021 16:38