Progression through the study plan
OPF MARp Marketing
Name in Czech: Marketing
bachelor's full-time single-subject, language of instruction: Czech
Included in the programme: OPF B_MAR Marketing
bachelor's full-time single-subject, language of instruction: Czech
Included in the programme: OPF B_MAR Marketing
Introductory information / Instructions
Semester 1
| Code | Name | Type of Completion | Credits | Specialization | Requirement |
| OPF:EVSBPZMIP | Basics of microeconomics for practice | zk | 5 | Z | P |
| OPF:INMBPINF | Informatics | zk | 4 | - | P |
| OPF:INMBPKME | Quantitative Methods in Economic Practice | zk | 6 | - | P |
| OPF:PEMBPEPO | Economy of Enterprise | zk | 5 | Z | P |
| OPF:PEMBPMKT | Marketing | zk | 5 | Z | P |
| 25 credits |
Semester 2
| Code | Name | Type of Completion | Credits | Specialization | Requirement |
| OPF:CVABPJA1 | English 1 | z | 2 | - | P |
| OPF:CVABPJN1 | German 1 | z | 2 | - | P |
| OPF:EVSBPZMAP | Basics of macroeconomics for practice | zk | 5 | Z | P |
| OPF:FIUBPFVP | Finance in Business | zk | 5 | Z | P |
| OPF:PEMBPMKV | Marketing Research | zk | 5 | P | P |
| OPF:PEMBPMNM | Management | zk | 5 | - | P |
| 24 credits |
Semester 3
| Code | Name | Type of Completion | Credits | Specialization | Requirement |
| OPF:CVABPJA2 | English 2 | z | 2 | - | P |
| OPF:CVABPJN2 | German 2 | z | 2 | - | P |
| OPF:PEMBPEKO | Economy of Trade | zk | 5 | P | P |
| OPF:PEMBPHRM | Human Resources Management | zk | 5 | - | PV |
| OPF:PEMBPKPD | Communication and Presentation Skills | z | 4 | P | P |
| OPF:PEMBPPDK | Business | zk | 5 | - | PV |
| OPF:PEMBPPEP | Law in Economic Practice | zk | 5 | - | P |
| OPF:PEMBPVMC | Relationship Marketing and CRM | zk | 5 | P | P |
| 33 credits |
Semester 4
| Code | Name | Type of Completion | Credits | Specialization | Requirement |
| OPF:CVABPCMA | Tourism Marketing | zk | 6 | - | PV |
| OPF:CVABPJA3 | English 3 | z | 3 | - | P |
| OPF:CVABPJN3 | German 3 | z | 3 | - | P |
| OPF:FIUBPDVP | Taxes in business | zk | 5 | - | P |
| OPF:INMBPBOI | Business on the Internet | zk | 5 | - | P |
| OPF:PEMBPIPC | Corporate Information Support | zk | 5 | Z | P |
| OPF:PEMBPSLU | Marketing of Services | zk | 5 | Z | P |
| 32 credits |
Semester 5
| Code | Name | Type of Completion | Credits | Specialization | Requirement |
| OPF:CVABAICO | Intercultural Communication | zk | 5 | - | PV |
| OPF:CVABPCSP | Diplomatic Protocol and Etiquette | zk | 5 | - | PV |
| OPF:CVABPJA4 | English 4 | z | 3 | - | P |
| OPF:CVABPJN4 | German 4 | z | 3 | - | P |
| OPF:EVSBPPSO | Personality Psychology | zk | 5 | - | PV |
| OPF:OPFBPBPS | Bachelor Thesis Seminar | z | 5 | - | P |
| OPF:PEMBPDSS | Website Design and Management | z | 5 | P | P |
| OPF:PEMBPEMA | E-marketing | zk | 5 | P | P |
| OPF:PEMBPMKK | Marketing Communication | zk | 6 | P | P |
| 42 credits |
Semester 6
| Code | Name | Type of Completion | Credits | Specialization | Requirement |
| OPF:FIUBPFAN | Financial Analysis | zk | 5 | - | PV |
| OPF:OPFBPBPP | Bachelor Thesis | z | 10 | - | P |
| OPF:OPFBPPRX | Specialized Practice | z | 18 | - | P |
| OPF:PEMBPMEM | Media Marketing | zk | 5 | - | P |
| 38 credits |