Marketing (study plan)

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OPF MARp Marketing

Name in Czech: Marketing
bachelor's full-time single-subject, language of instruction: Czech Czech

Included in the programme: OPF B_MAR Marketing

Introductory information / Instructions

Za volitelné předměty nutno splnit min. 14 kreditů volbou předmětů z jiných studijních programů.

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Term	Profile Cat.
OPF:OPFBPBPP	Bachelor Thesis	J. Garanti Studijních Oborů Su Opf	z		10	6	-
OPF:FIUBPDVP	Taxes in business	J. Janoušková	zk	1/2/0	5	2	-
OPF:PEMBPDSS	Website Design and Management	M. Klepek	z	0/2/0	5	5	P
OPF:EVSBPEKO	Economics	I. Majerová	zk	2/2/0	5	1	Z
OPF:PEMBPEKO	Economy of Trade	H. Starzyczná	zk	2/1/0	5	3	P
OPF:PEMBPEPO	Economy of Enterprise	J. Duháček Šebestová	zk	1/2/0	5	1	Z
OPF:PEMBPEMA	E-marketing	M. Stoklasa	zk	2/1/0	5	5	P
OPF:FIUBPFVP	Finance in Business	I. Palečková	zk	1/2/0	5	2	Z
OPF:PEMBPIPC	Corporate Information Support	M. Halaška	zk	1/2/0	5	4	Z
OPF:INMBPINF	Informatics	P. Suchánek	zk	1/2/0	4	1	-
OPF:PEMBPKPD	Communication and Presentation Skills	V. Kopřivová	z	0/2/0	4	3	P
OPF:INMBPKME	Quantitative Methods in Economic Practice	R. Krkošková	zk	2/1/0	6	1	-
OPF:PEMBPMNM	Management	Š. Zapletalová	zk	2/1/0	5	2	-
OPF:PEMBPMKT	Marketing	M. Klepek	zk	2/1/0	5	3	Z
OPF:PEMBPMEM	Media Marketing	M. Klepek	zk	1/2/0	5	6	P
OPF:PEMBPMKK	Marketing Communication	K. Matušínská	zk	2/1/0	6	5	P
OPF:PEMBPMKV	Marketing Research	M. Stoklasa	zk	2/1/0	5	4	P
OPF:PEMBPSLU	Marketing of Services	K. Matušínská	zk	2/1/0	5	4	Z
OPF:OPFBPPRX	Specialised Praktice	-	z	0/480/0	18	6	-
OPF:INMBPBOI	Business on the Internet	P. Suchánek	zk	1/2/0	5	4	-
OPF:PEMBPPEP	Law in Economic Practice	T. Gongol	zk	2/1/0	5	1	-
OPF:OPFBPBPS	Bachelor Thesis Seminar	I. Palečková	z	0/2/0	5	5	-
OPF:EVSBPVEP	External Economic Environment	M. Tvrdoň	zk	2/2/0	5	2	Z
OPF:PEMBPVMC	Relationship Marketing and CRM	H. Starzyczná	zk	2/1/0	5	3	P
					138 credits

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Term	Profile Cat.
OPF:CVABPEN1	Foreign Language Course - English 1	M. Chylková	z	0/2/0	2	2	-
OPF:CVABPEN2	Foreign Language Course - English 2	M. Chylková	z	0/2/0	2	3	-
OPF:CVABPEN3	Foreign Language Course - English 3	M. Chylková	z	0/2/0	2	4	-
OPF:CVABPEN4	Foreign Language Course - English 4	M. Chylková	z	0/2/0	2	5	-
					8 credits

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Term	Profile Cat.
OPF:CVABPDE1	Foreign Language Course - German 1	H. Bobáková	z	0/2/0	2	2	-
OPF:CVABPDE2	Foreign Language Course - German 2	H. Bobáková	z	0/2/0	2	3	-
OPF:CVABPDE3	Foreign Language Course - German 3	H. Bobáková	z	0/2/0	2	4	-
OPF:CVABPDE4	Foreign Language Course - German 4	H. Bobáková	z	0/2/0	2	5	-
					8 credits

Code	Name	Guarantor	Type of Completion	Extent and Intensity	Credits	Term	Profile Cat.
OPF:FIUBPFAN	Financial Analysis	P. Růčková	zk	1/2/0	5	6	-
OPF:CVABAICO	Intercultural Communication	P. Kajzar	zk	1/1/0	5	5	-
OPF:PEMBPLOG	Logistics	T. Pražák	zk	2/1/0	4	4	-
OPF:CVABPCMA	Tourism Marketing	H. Starzyczná	zk	2/1/0	6	4	-
OPF:PEMBPHRM	Human Resources Management	V. Malátek	zk	2/1/0	5	3	-
OPF:PEMBPPDK	Business	J. Duháček Šebestová	zk	2/1/0	5	3	-
OPF:CVABPCSP	Diplomatic Protocol and Etiquette	P. Kajzar	zk	1/1/0	5	5	-
					35 credits